Off page SEO
-
Our off-page SEO efforts include the following minimum on a monthly basis. Can anyone help with the relative merits of these, which are useful, which aren't and whether for instance you would substitute more of one for less of another?
On a per month basis
- 7 social bookmarks
- 30 Website directory submissions
- 4 guest blog posts
- 3 press releases
- 8 blog posts (on 2 dedicated wordpress blogs)
- 4 articles published in high ranking article directories
- 3 social profile with links/blog comments on .edu/.gov with links/classified ad links
- 1 slideshare presentation with links
Many thanks in advance.
-
I agree. As a link building method, social bookmarking is bad. As a method to drive buzz and get exposure and links for awesome content, Reddit and similar tools can be great. Reddit, StumbleUpon, and similar tools are not really social bookmarking sites, either.
-
I'm going to agree with all of what Adam Thompson said, less the social bookmarking part. Social links can be valuable as they can lead to an influx of traffic (depends on the content obviously). Reddit can be particularly powerful.
-
My suggestions:
- 7 social bookmarks. Not a good way to build links.- 30 Website directory submissions. You should only submit to a few high quality relevant directories. - 4 guest blog posts. Good, if on high quality sites. - 3 press releases. Not a good way to build links, should be done to help gain press coverage. - 8 blog posts (on 2 dedicated wordpress blogs). Good, if the content is really high quality and is being shared and linked to. - 4 articles published in high ranking article directories. Not good. - 3 social profile with links/blog comments on .edu/.gov with links/classified ad links. Not good. - 1 slideshare presentation with links. Good, if it's getting shared and linked to.
-
I see you have planned to slowly poison your website in the longer run as many of the tactics are very low quality or give no positive value to the website.
If I will be at your place this will be the following plan I would have preferred. (Plan always get changed from industry to industry but I am considering this as a general plan)
- Research and gather the list of all the important and high quality directories that are relevant in your niche and get links for all (it won’t be more than 50 ~ 60).
- Find the blogs in your industry allow me to write a guest post on their blogs, shortlist the one that contain more social, traffic and DA and will target them for guest posting. 4 to 5 a month will be fine.
- 6 to 8 Posts on your own website blog (no micro sites) is great, keep the promotion plan on... writing a blog is not enough.
- 1 Slide share << go for it... no harm in it but remember it should have to have a value or else it’s like dumping your time in to waste bin.
- Manual Outreaching fir links.. This can be like link sleuthing, promoting any viral stuff that is available on your website or may be following the competitor’s links wisely.
- Press Release should not have a number... use this only when you think you have something new regarding your company that will attract users. Use it to entertain users and not get links...
I know the plan available here is not complete but still way better than the one you have! You plan give a strong feeling that it revolves around getting links (many tactics you have mentioned will offer your low quality links only.) and my plan is more towards users and targeted audience so that you get only high quality links naturally.
SEO has changed a lot not instead of building links you have to create scenarios and situations that attract links naturally.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any BAD SEO implications to acquiring backlinks from customers?
What would be the negative aspects to sending customer's requests for a backlink in conjunction with asking how their experience with us was? Backlinks are one of the toughest for our niche industry to acquire and this seems like one of the best angles to cover, since we have .edu , .mil , .gov , and many bigname companies making purchases from us. Would if be wrong to offer a small 5% discount during their next purchase if they create a backlink with us? Or if we added a " Customer's we've served " section including their logo or text link? Thank you! I hope you're all having an awesome day / week / month!
Link Building | | Deacyde1 -
Do hyphenated searches impact SEO?
Something I recently considered was whether a hyphen in a search term would effect the results that come up. For example, Is there a difference between using 'i-phone' and 'i phone' as anchor text? Some of my search results seem similar but do show some slight differences. Can anyone shed light on the matter?
Link Building | | davidbenjamin0 -
How long should does it take before I see SEO results?
I am thinking about launching a website connected to Christmas - which gives me less then 2 months to develop and begin ranking for the site. Is this too short a timeframe and I should put off this plan until next year or can I actually begin ranking for low competitive keywords within my timeframe.
Link Building | | theLotter0 -
Reseller seo
so i have a web design firm and, when i decided i need to offer seo services i originally went with an seo reseller company. i decided to try them out on myself so i gave them 4 keywords to rank for and tried them for about 6 months. when they started, our website was in google oblivion for those 4 keywords. after 6 months some keywords are on page 1 and some at the top of page 2. the ones on page 1 are the ones i also optimized for by putting the keyword in a footer link in all my clients' sites. when i look over what they did they either wrote cheesy articles that link back to me and posted them in random places or they commented on people's blogs linking back to me. but it seemed to work. at least to get me from oblivion to page 2. now it seems to me these methods are discouraged here but they seem to do at least some good. any thoughts or comments on this?
Link Building | | dad7more0 -
Page with PR3 but no authority
Hello! I have been offered the possibility of having a link to my site included in this page, but I am a bit confused with it's metrics and I was wondering if you could help me cast some light on the matter. Why does it have Page and Domain authority 1? And why does it have page rank 3? Is it dodgy or should I go for it? Thank you! PS: It's not a paid link, it would be a partnership that would imply a link in this site.
Link Building | | inmonova0 -
Finding pages with a high Page Authority
Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik
Link Building | | increation0 -
Hubpages and Page authority
Hi, I've created a Hubpage awhile back and I see the url has a page authority over 50. How much does Domain authority influence page authority? The url has only 3 (registered) backlinks, so I cannot see an obvious explanation why. I understand that Hubpages was one of the sites that "took a hit" with the Panda update, but it has a domain authority of 84...
Link Building | | vibelingo0 -
Minimum desired for Domain Authority and Page Authority
I see messages and threads talking about the less importance on PageRank and more importance on Domain Authority and Page Authority. As I work on our link building, do I steer away from low DA and PA websites? If so, whats the minimum threshold I should stay away from? If I see a site that has a Domain Authority as low as 9 - is that the minimum? What is? What do you think?
Link Building | | findachristianjob0