Can you have more than 1 site on the first page if site look and content is completely different but keywords are the sam.
-
I have a client that wants to build another completely different site than his main site and optimize it to have 2 websites on the first page for his keywords. The content and look and feel of the website would be completely different. One of his competitors is doing it and getting away with it. What is your advice.
-
Does Google know that we own both of them?
Google is a domain registrar and can probably see the registrants. How much they use this is unknown.
-
We acquired a site a couple years ago and now sell our product line on it as well as on our "mothership" site. They both rank on page 1 for many, many, many terms. Does Google know that we own both of them? They don't link to each other or mention each other, but it's not like we're being ultra sneaky -- same business address on the contact page, both on the same GA & GWT account, similar spammy link profile from a shady SEO we worked with last year, etc. If they know, we have to conclude that they don't care.
That said, we did not build a second site from scratch with the intent of filling up page 1, so I don't know how the results would compare.
-
I really like this question...
I have two sites in a couple different niches and have had that situation for many years. Based upon what I have seen I would answer this question in a lot of different ways depending upon my strength in the niche and other factors.
If I have the dominant site in the niche then I chuckle when I see my competitors building multiple sites to compete against me. They can build all of the hotdog stands that they want. I will enjoy it. Their hotdog stand will probably not kick my ass.
Keep in mind that war between two websites is very different than a pack of dogs attacking a single dog. War between dogs pits one dog against many and the one dog must fend off attacks on multiple fronts. Really hard to do.
War between websites is like war between two battle ships. The bigger, better gunned and better armored ship has an enormous advantage. So instead of building two ships armed with potato guns it is better to build one ship and put everything that you have into it. Even that might not be enough.
War between websites is a little more complex because the bigger, better gunned and better armored ships get a "trust" or "authority" advantage that is absolutely enormous.
===========================
Here is what I would tell clients.
If you are struggling to compete (meaning that you are not ranking in the top three positions for most of your important money terms then you should be putting everything that you got into building one site.
However, once you have a dominant position, then making a second site can be effective. But if you do that it better be very different than your big site and you better not build it for the purpose of manufacturing links.
Adding more pages to a big, powerful site will allow those pages to rank higher in the SERPs than identical pages added to a hotdog stand site. So, putting more work into a big site might be more effective.
So.... to get the most out of two sites you must not only have dominant position in the SERPs but you must also have already saturated the keyword terrain for everything that is important.
===========================
One of his competitors is doing it and getting away with it.
If client told me this I would probably reply.... "THOSE FOOLS!" lol
===========================
** this is suspicion only **
I honestly believe that if google knows that you have two potent sites in the same niche. And when they know that the second site gets a little throttling - meaning that it does not rank as well as deserved.
Anybody agree? Disagree?
-
Then you're already capturing the majority of the clicks, and the additional work to create a new site and get it onto page 1 probably isn't worth it. I'd work on expanding their site to get more keyword variations and long-tail.
-
i guess a better question is will he get penalized.
-
the current site is already number 1,2 or 3.
-
they are already number 1,2 o 3.
-
It's possible but it's a lot of work and you would technically be competing against yourself. Just focus on getting a good website up and on the first page and in that top 3 position.
-
I would probably spend the time improving the main site instead.
The more sites you have, the more time you need to update them.
You can always use videos and images etc to show up on page 1 in more than one place.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to delete old job pages on a recruitment site?
My client (online recruitment) has over 1.5 million pages indexed, the majority of which are old job posts and listings since they began. I wanted to know if it would be better to keep all of the pages, or advise my client to delete some of the archive as these pages will no longer be attracting traffic.
On-Page Optimization | | AxonnMedia0 -
How much content does Google Crawl on your site?
Hi, We've had a debate around the office where some people believe that Google only crawls the first 150-200 words on a page and some people believe that they priority content that is above the fold and other people believe that all content has the same priority. Can you help us? Thanks,
On-Page Optimization | | mdorville
Matt0 -
How can I find these pages?
Hi there! the SEOMOZ software has shown some warnings related to two pages that I can't locate in my WP plattform http://www.tarifakitesurfcamp.com/contacto/estrella/ http://www.tarifakitesurfcamp.com/equipo/equis Any ideas? Many Thanks
On-Page Optimization | | juanmiguelcr0 -
Summarize your question.Images being seen as duplicate content/pages
My images suddenly are appearing in my crawl reports as duplicate content, without meta tags, this happened over night and cant figure out why.
On-Page Optimization | | RBYoung0 -
Blocking Pages E-Commerce Site
Hello, I am working on a site with 1,000's of product pages, some of which do not have inventory in them. Should be blocking these pages in order to reduce bouce rate? How could i manage so many pages efficiently? It would takes weeks to comb through pages to determine which have inventory and which do not. They are also time sensitive as they are live events so dates are always changing. Thanks!
On-Page Optimization | | TP_Marketing0 -
Can I place H1 tag anywhere on page
Hello, For those of you who use Magento you will know it is not SEO friendly. When you create a category or product, the name of the product or category then becomes the H1 tag. We sell mens business shirts. For example we have a product called 'White poplin classic fit' this is also the H1 tag, nobody is ever going to search for that term so I have had my developer create a new attribute that allows me to keep the product name as it is and let's me create a new SEO friendly H1 tag, for example 'White business shirt' However, placing 'White business shirt' on the page to be visible by the visitor does not look good on the page. My question is. Can I place the H1 tag anywhere on the page? I have some tabs like below. I am thinking of add a tab in between delivery and returns called more info and placing more seo keywords including the H1 tag in this tab. Will this be OK or will this be seen as black hat technique?
On-Page Optimization | | mullsey0 -
Brand keyword is on every page
Suppose a website is devoted to a selling a modest number of products that are sold under one brand name. For example, the site might have product pages for Chevy Camaro, Chevy Suburban, and Chevy Volt, and many other pages related to Chevy. Chevy is in the domain name and on virtually every page. Competitors are also selling Chevy's and you want to rank well on the keyword "Chevy". One SEO rule is limit a keyword to one optimized page, and if it appears on other pages, minimize the use of the keyword on other pages, and pass links to the optimized page. However, it can be really challenging to write prose without using the brand name, particularly if the brand name is of the form "brand training method" or "brand learning center". The other pages can't say "training method" or "learning center". They need to say "brand training method", etc. What are the tactics to rank for a brand name when it appears on virtually every page? Best,
On-Page Optimization | | ChristopherGlaeser
Christopher0 -
Why home page ranks higher than keyword-optimized page
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher? Thanks, claudia
On-Page Optimization | | claudmar0