Can you have more than 1 site on the first page if site look and content is completely different but keywords are the sam.
-
I have a client that wants to build another completely different site than his main site and optimize it to have 2 websites on the first page for his keywords. The content and look and feel of the website would be completely different. One of his competitors is doing it and getting away with it. What is your advice.
-
Does Google know that we own both of them?
Google is a domain registrar and can probably see the registrants. How much they use this is unknown.
-
We acquired a site a couple years ago and now sell our product line on it as well as on our "mothership" site. They both rank on page 1 for many, many, many terms. Does Google know that we own both of them? They don't link to each other or mention each other, but it's not like we're being ultra sneaky -- same business address on the contact page, both on the same GA & GWT account, similar spammy link profile from a shady SEO we worked with last year, etc. If they know, we have to conclude that they don't care.
That said, we did not build a second site from scratch with the intent of filling up page 1, so I don't know how the results would compare.
-
I really like this question...
I have two sites in a couple different niches and have had that situation for many years. Based upon what I have seen I would answer this question in a lot of different ways depending upon my strength in the niche and other factors.
If I have the dominant site in the niche then I chuckle when I see my competitors building multiple sites to compete against me. They can build all of the hotdog stands that they want. I will enjoy it. Their hotdog stand will probably not kick my ass.
Keep in mind that war between two websites is very different than a pack of dogs attacking a single dog. War between dogs pits one dog against many and the one dog must fend off attacks on multiple fronts. Really hard to do.
War between websites is like war between two battle ships. The bigger, better gunned and better armored ship has an enormous advantage. So instead of building two ships armed with potato guns it is better to build one ship and put everything that you have into it. Even that might not be enough.
War between websites is a little more complex because the bigger, better gunned and better armored ships get a "trust" or "authority" advantage that is absolutely enormous.
===========================
Here is what I would tell clients.
If you are struggling to compete (meaning that you are not ranking in the top three positions for most of your important money terms then you should be putting everything that you got into building one site.
However, once you have a dominant position, then making a second site can be effective. But if you do that it better be very different than your big site and you better not build it for the purpose of manufacturing links.
Adding more pages to a big, powerful site will allow those pages to rank higher in the SERPs than identical pages added to a hotdog stand site. So, putting more work into a big site might be more effective.
So.... to get the most out of two sites you must not only have dominant position in the SERPs but you must also have already saturated the keyword terrain for everything that is important.
===========================
One of his competitors is doing it and getting away with it.
If client told me this I would probably reply.... "THOSE FOOLS!" lol
===========================
** this is suspicion only **
I honestly believe that if google knows that you have two potent sites in the same niche. And when they know that the second site gets a little throttling - meaning that it does not rank as well as deserved.
Anybody agree? Disagree?
-
Then you're already capturing the majority of the clicks, and the additional work to create a new site and get it onto page 1 probably isn't worth it. I'd work on expanding their site to get more keyword variations and long-tail.
-
i guess a better question is will he get penalized.
-
the current site is already number 1,2 or 3.
-
they are already number 1,2 o 3.
-
It's possible but it's a lot of work and you would technically be competing against yourself. Just focus on getting a good website up and on the first page and in that top 3 position.
-
I would probably spend the time improving the main site instead.
The more sites you have, the more time you need to update them.
You can always use videos and images etc to show up on page 1 in more than one place.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-Page Optimization on a service based Site?
Respected members, my question is that if I Wanna run a website that provide service like olansi do, But i need to know the On -page effect like How Can I make a plan to secure my position against my Service based competitor site?
On-Page Optimization | | younus_7831 -
How to optimise a page for a regional search without it looking clumsy?
What's is the best way to go about optimising a page for a regional search phrase. E.g. 'Physiotherapy CITY' and keep the text looking natural and not manipulated? Previously I've added the search phrase 'Physiotherapy CITY' to TITLE and H1 but this can look clumsy when used in the H1 tag. If I grade a page using MOZ on-page optimisation it will suggest I add the search phrase to the H1. What the recommended way of doing regional on-page optimisation?
On-Page Optimization | | benners0 -
Duplicate Page Content
Hey Moz Community, Newbie here. On my second week of Moz and I love it but have a couple questions regarding crawl errors. I have two questions: 1. I have a few pages with duplicate content but it say 0 duplicate URL's. How do I know what is duplicated in this instance? 2. I'm not sure if anyone here is familiar with an IDX for a real estate website. But I have this setup on my site and it seems as though all the links it generates for different homes for sale show up as duplicate pages. For instance, http://www.handyrealtysa.com/idx/mls...tonio_tx_78258 is listed as having duplicate page content compared with 7 duplicate URLS: http://www.handyrealtysa.com/idx/mls...tonio_tx_78247
On-Page Optimization | | HandyRealtySA
http://www.handyrealtysa.com/idx/mls...tonio_tx_78253
http://www.handyrealtysa.com/idx/mls...tonio_tx_78245
http://www.handyrealtysa.com/idx/mls...tonio_tx_78261
http://www.handyrealtysa.com/idx/mls...tonio_tx_78258
http://www.handyrealtysa.com/idx/mls...tonio_tx_78260
http://www.handyrealtysa.com/idx/mls...tonio_tx_78260 I've attached a screenshot that shows 2 of the pages that state duplicate page content but have 0 duplicate URLs. Also you can see somewhat about the idx duplicate pages. rel="canonical" is functioning on these pages, or so it seems when I view the source code from the page. Any help is greatly appreciated. skitch.png0 -
Is it better to target fewer keyword terms more often throughout a site or more keyword terms less often?
For example we have 5 different briefcases styles on our site with 5 different colors each. Is it better to have them all target the same keyword term: ie. Men's Leather Briefcase Bag - Examiner No. 5 Black Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Brown Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Tan Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Black Twill | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Navy Twill | Ghurka etc. OR Men's Leather Briefcase Bag - Examiner Leather Bag for Men | Ghurka Leather Men's Briefcase Bag - Examiner Leather Bag for Men | Ghurka Leather Handmade Briefcase - Examiner Leather Bag for Men | Ghurka Men's Designer Business Bag - Examiner Leather Bag for Men | Ghurka Leather Men's Laptop Bag - Examiner Leather Bag for Men | Ghurka Advice would be greatly appreciated! Thanks, Taylor
On-Page Optimization | | Ghurka0 -
Different pages for OS's vs 1 Page with Dynamic Content (user agent), what's the right approach?
We are creating a new homepage and the product are at different stages of development for different OS's. The value prop/messaging/some target keywords will be different for the various OS's for that reason. Question is, for SEO reasons, is it better to separate them into different pages or use 1 page and flip different content in based on the user agent?
On-Page Optimization | | JoeLin0 -
How many keywords max can I optimize each page for?
I don't want to over optimize by doing 1 keyword per 1 page, but then if I do more, seomoz on-page tool report doesn't give an A grade for each keyword I optimize. I usually optimize for max 3 keywords that are very closely related, meaning they use the same words. Ex. dentist los angeles, los angeles dentist, dentist in los angeles Am I on the right track or what's your recommendation? Should I create different landing pages for each keyword?
On-Page Optimization | | sub90900 -
I have one page on my site... but still get duplicate name and content errors.
i have only the index.html page. my domain has a permanent 301 to the root. why am i getting duplicate problems? i only have one page the index .html???
On-Page Optimization | | one4u2see0 -
Site Stucture Advice - Keyword Dillema
I am creating a new site and am looking for some advice on how to structure the site Using Google's keyword search tool it seems like I have a dilemma in that about 50% of the keyword pairs are contained in 10 keyword pairs that are similar The first two pairs have about 49% of the traffic and only differ between plural / singular, not quite sure how to handle that, or if google has a method to make these more or less synonomous The last 8 pairs are roughly similar in distribtuion As an example (not my case, just for visualization) Mountain Bike Classes Mountain Bike Instruction Mountain Bike Workshops Mountain Bike Training Etc ... which all more or less give the same results (yes some difference but they all deal with learning how to ride a mountain bike, again this is not my exact case, don't care a whit about mountain bikes 😉 I don't see giving each of those kinds of pairs their own page since the content would be pretty much the exact same, making it substantially different would also be problematic (if I am thinking about this correctly) I have a clean slate to work with from a site perspective so I am wondering how people here would, or better yet have handled similar situations
On-Page Optimization | | bThere0