Keyword Traffic - Does this count paid traffic?

[mboynton]

I'm looking at keyword rankings, and specifically at the number under "Keyword Traffic" for one of my keywords, which is described as "how many visits this keyword has generated for your website".

We run adword campaigns for some of these keywords. I'm wondering if this number is tracking visits from adwords or is this only organic?

[mboynton]

Turns out our GA wasn't set up properly and all the traffic, paid and organic, are under the same view in GA, so they're all going into SEO Moz that way too. Found the source of the problem there

[JoelDay]

Hi John,

Thanks for the question. The traffic information you're seeing there is organic. You would likely have to go directly to your GA/AdWords account to see your paid keywords metrics.

I hope that helps.
Cheers,
Joel.

[flowsimple]

Depends on what tab you are looking at.

If you're looking at the Queries tab, which is actually the only that shows KW Rankings, that is pure organic. You can see combined paid/organic traffic from your KW under the Search > Overview tab.