Changing all titles
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A new client of mine has a terrible Wordpress site with many issues and one of these is keyword stuffing, especially in the title.
We all know how bad it is, but then what's the best way to remove the keywords in excess?
They stuffed 4 keywords (average 3 terms per keyword) in the wordpress General Settings "Site Title", so all of them are included in the title, and there are 200 pages basically with the same, stuffed, title.
I am pretty sure if I remove them, and put a unique keyword per page I would have a huge rank drop, but is there any way to minimize it?
2nd question: should I improove the on-page factors and wait for the rank drop/resume before starting a linkbuilding campaign?
Thank you.
DoMiSol
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You should definitely remove those keywords, the change could make you lose trafic but a penalty will get you into more serious problems.
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In my opinion, Yes works first to optimize your website and then continues with the linkbuilding Earning
http://www.seomoz.org/blog/the-death-of-link-building-and-the-rebirth-of-link-earning-whiteboard-friday
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My suggestion would be to be proactive as opposed to being reactive and avoid experiencing a rank drop. Ideally optimize one keyword per page on the site. Since the site has not been penalized yet, you can start off with your link building campaign as it does take time for the sites to approve your link and make it live on their site.
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