Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

There was a really awesome Brand Video at Mozcon last year

Branding

844

VistageSEO last edited by

It was a female brand i believe. Does anyone remember which it was or have a link?

Gracias!
1 Reply Last reply
Reply Quote 1
danatanseo @VistageSEO last edited by

You are very welcome. Happy Thanksgiving!
1 Reply Last reply
Reply Quote 0
VistageSEO @danatanseo last edited by

Thanks Dana!
1 Reply Last reply
Reply Quote 1
danatanseo @RyanKent last edited by

Thanks Ryan. I love storytelling so branding is something that comes naturally to me and I absolutely love it when a brand hits it out of the park. This was a great example.
1 Reply Last reply
Reply Quote 0
RyanKent @danatanseo last edited by

A great reminder for us all. Thanks for sharing Dana. #RCS
1 Reply Last reply
Reply Quote 2
danatanseo last edited by

Yes! It was the Kotex campaign they did on Pinterest. Here's a link to the video: http://youtu.be/UVCoM4ao2Tw Enjoy!
2 Replies Last reply
Reply Quote 2

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Organic Brand Clicks/Traffic Drop - Why?

Hi Moz Community, I've been reviewing Search Console and have been noticing that there has been a consistent drop in brand clicks. The overall number of keywords (especially for the top 2 pages) have been increasing, according to SEMRUSH, however, traffic and sales are still in decline. There are no algorithmic and manual penalties, in addition, paid search activity has been increasing in the leadup to Christmas. Has anyone experienced this and potentially advise how to diagnose and resolve this issue?
Branding | | rec123

0
If other people copy your content, is really GOOD or BAD for SEO ?

Hi MOZ friends. Last week, when i was following up the backlinks linking to my domain, i detect that a new website from an unknown administrator copies the content of an entire section of my website. The administrator of that webpage did not remove the internal links on the post, so i could find.
My website has a better domain and page authority and we focus every day on create new content, but when we found people that only copy content from another, i feel disappointed. But then I got to thinking that could be good that people copy our content, although they did not quote us. If they do not remove the links either by mistake or on purpose, we receive new backlinks. ¿What do you think about this? ¿Is really good that a website copy our content? If they remove all backlinks, Is risky that Google detects that the content owner is another? ¿What do you do in this cases?
Branding | | NachoRetta

1
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?

Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon

0
Where Does Google Pull the Photo From When You Search For Your Brand?

Hi All, In doing a search for our brand from our corporate HQ (Learning Tree), I came across a large embedded "ad" so to speak on the right hand side front and center of one of our locations (see attached photo). Clearly this is from Google's Knowledge Graph. We aren't pleased with the photo of a computer screen pulling randomly from our website...we are OK with the map listing though. Anyway to change this? As a note, when you search for "Learning Tree International" (our more official name as the entity as a whole - we have many locations around the world, and also one near our corporate HQ, which is the one that's displaying when you search "Learning Tree" alone), much better imagery of our logo is displayed. That's coming from our corporate G+ page. Any suggestions? Thank you. s0C5ZpT&hXaLhE7 s0C5ZpT&hXaLhE7#1
Branding | | CSawatzky

0
Using keywords instead of brand name on G+ to rank for local terms.

I noticed something this morning, when performing a search on Google UK for "Intensive driving courses southend" the first position is awarded to a driving school that is using exact match keywords instead of brand name on their G+ page to rank for local terms. See this for yourself here: https://www.google.co.uk/#q=intensive+driving+courses+southend Until then, my site had held position 1 for this term for well over a year. Every gut instinct I have tells me that this will not work forever and its not something I should implement, however I'm interested to hear if anyone else is using this tactic, and how its working for them? How can I compete with this "grey hat" tactic?
Branding | | Silkstream

0
Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?

Hello, Checking the Analytics part - Search Engine Optimization/ Queries - I found suprising results for my website: The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS! Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7 I'm looking for your experience of CTR of other websites in the same situation. Do you have similar low CTR? Some background info; The website is no1 for the brandname. Sitelinks are shown. Google Maps is shown on right. In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname. Thanks for sharing your experience. Best Regards Daria
Branding | | nmedia

0
Video Creation Ideas On A Budget

I am trying to help a friend add quality content to their site. It's been determined that video is a great medium for much of it. However, their budget and time is limited. Here are some ideas I've had so far and comments on each. Outsource to a budget production company Pros: $500/min or less (I hope), time saving Cons: Quality, possibly boring Sock Puppets Pros: Doable in-house, creative and engaging, multiple characters possible for a conversation rather than 1 actor Cons: Does not fit the corporate theme/feel of the site GoAnimate Cartoon Animations Pros: Doable in-house or hired creator at $500/min or less, creative and engaging, multiple characters possible for a conversation rather than 1 actor Cons: Off-limits, as this is being utilized by a subsidiary partner site that we need to differentiate from Slideshow Video Pros: Doable in-house, no actors required Cons: Possibly boring, only suitable for certain topics Does anyone have any additional ideas to throw out there or comments on how to implement the above in a suitable way for this corporate site?
Branding | | TheDude

0
How to encourage Google to recognize us as a "brand" in the Organic SERPS

You've probably seen that for some searches (most commonly for specific product types) that Google offers something like the following in the SERPS: Related searches for widgets: | Stores: | Widgetland Widgetworld Widgetbarn Amazon |
| Brands: | Widgetdog Superwidgets Widgey | I'm working with a reputable brand of widgets - they're not just a supplier or a retailer, but a company that designs and builds its own. Does anyone know how Google decides which brands are worthy of being recognized in these related searches, and how I can encourage them to recognize our brand similarly? So far I've done the following: Knowem.com brand protection Add products to Amazon Sell our products on eBay List our products on Google Shopping In other words, do what a popular brand would do - appear in many channels, with a large and diverse footprint. Does anyone have any experience with this sort of thing, and how to help a brand get recognized as a brand?
Branding | | PathMarketing

5