Keywords for fabrication (welding) company??
-
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness.
Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working?
Or even a way to see what keywords our competitors use?
-
Thanks For the Reply Google Keyword is the best.
-
Hi Martin, Thanks for the further explanation of your business model. You are right - Local SEO is not the right match for you, so the tool isn't helpful.
-
Thanks for the reply
I'm not sure Google places would help our business and correct me if I'm wrong. We're not a company that people visit for sales. We're onsite fabrication and we also manufacture products to sell all over the UK and occasionally abroad. How would it help us?
-
By entering the URL of a website in the Website box in Google keywords tool, you are instructing Google to go and get the keywords hints from the URL to come up with the list of related keywords and phrases. So as Wikipedia pages cover any topic comprehensively, there is a good chance that the keyword list prepared this way will give you a solid head start for your current job at hand.
Best regards,
Devanur Rafi.
-
Thanks. How does the website URL work? and whats the benefit in choosing it?
-
Hi Martin,
You've received some very good replies here from members. I'll just add that if you are branching into competitive analysis of local competitors, you might like to check out 51 Blocks' competitive analysis tool, which is free:http://www.51blocks.com/online-marketing-tools/free-local-analysis/
-
Go to a list broker company like www.infousa.com, they have a nice classification of industries as a part of the list selection process and you can find sub categories related to your industry type. That's another way of finding closely related keywords.
Here is the Link.
-
Hi Martin, you can do one thing. Just go to Google AdWords keywords tool and make sure you are logged in to your Google account.
Once inside the tool, set the settings to All Locations and All Languages, type the following in the Website box: http://en.wikipedia.org/wiki/Welding
Hit Search. Export all the keywords and repeat the process for the following URL typed in the Website box:
http://en.wikipedia.org/wiki/Metal_fabrication
Try to look for other related topic on Wikipedia and repeat the process till you have good list.
Hope this helps.
Regards,
Devanur Rafi.
-
Unfortunately Amazon is a product company and we are in a service industry so couldnt get any names from them. I see your point about being creative, I've through about searching job boards for descriptions such as http://www.totaljobs.com/JobSeeking/Fabrication.html
Can you think of anything else that may help?
-
Thanks the Google Keywords is useful. I've also visited SEMRush typed in a list of our competitors and not very information out of it. It might be because our competitors are not very active on-line.
The SEMoz keyword analyser isn't working at the moment so we cant check that out.
Our other big problem is that we work in a lot of different industries such as energy, power stations, Nuclear, transportation ect. How can we get a list of industries for metal fabrications?
-
Thanks. I'll get a list together with the suggestions the other guys have said and Go to them and ask.
-
Hi Martin, you can take the steps outlined by SEO5 and also you can visit Amazon.com, search for the keywords, 'welding' and 'fabrication', take a note of the items that come up in the search, visit the product page of each of these products and also note the itemsthat Amazon mentions under the heading, 'people who bought also bought'. Put all these terms in Google AdWords keywords tool and bingo, you will have a very good list of related terms. Put your brain in to this a bit deep and add your creativity to further enhance the list. Sometimes, the shopping sites and specialized online portals for a particular product or niche can give you more than you can ever imagine while doing keyword research analysis and I do it all the time and the results will be outstanding as per my experience. Good luck.
Regards,
Devanur.
-
Ask to speak with the receptionist or the person who takes most of the incoming calls for the business. This person hears the language used by people who ask for their services. These people often know more about the keywords to target than management.
-
You can use Google's keyword suggestion tool , type in fabrication and welding in the keyword list and the website , check the box that says "only show ideas closely related to my search terms" . You should be able to pull a good keyword list using this tool.
In addition to this tool you can also use SEM Rush , type in the client's website and see what keywords they are ranking for that are related to your site. You can also use the keyword analysis tool from SEOMOZ.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do search engines treat keywords with "and"?
For example, I would like to optimize a title tag with two keyword phrases: industrial supply and electrical supply. Instead of creating the title tag Industrial Supply and Electrical Supply, which sounds unnatural, would I get the same SEO benefit using Industrial and Electrical Supply?
Keyword Research | | Evan340 -
Selecting a main keyword phrase when a company has two very different markets
In this article by Cyrus Shepard, we are reminded of the relationship between keywords on a page and how each secondary keyword should support the (single) main keyword phrase. What is the best practice for a website that deals in two major market sectors instead of one. Often (like in this article) SEO examples focus on a well-defined topic (like "White House" or "used cars"). But what about a case in which, for example, the company is involved in both pest control and odor removal. For the home page, would you try to still focus on a **single **keyword phrase (and close variants and synonyms) that would be general enough to encompass both? Or in this case would it work to apply this method to two main keywords on a single page? Although this article (and others) would suggest the first, it often feels that in cases like this where there are two or more topics that are not closely related it's hard to find a single keyword phrase that would generate significant traffic with the right intent. Would you still try to focus on a single keyword phrase for the homepage that encompasses both topics (like 'environment restoration') vs two phrases (for example 'pest control' and 'odor removal') knowing that the home page will probably not rank heigh against competitors, and focus on the single keywords 'pest control' and 'odor removal' on the secondary pages?
Keyword Research | | Mike_E0 -
How to optimize home page for several keywords
My issue is this. I'm getting a lot of "F" grades for certain keywords to my homepage using MOZ. the thing is I can't add to many keywords to title tag without going over 65 characters. It seems the title tag is most important and even though i have keywords in content and everything else, without title tag keyword its useless. can creating more than one title tag help or will that make things worse with search engines?
Keyword Research | | DrMcCoy0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Why does this keyword have much greater volume in Bing Keyword Research Tool than Google AdWords Keyword Planner?
I'm using the Google AdWords keyword planner and Bing Webmaster Keyword Research tool. For both, I'm trying to get accurate search volume for the exact term "advertising sales". Over the last thirty days, Bing reports a volume of 5,988. Google's average monthly search volume is 880. Given the market share Google has, I would expect a much higher volume, especially when compared to Bing. Can you offer some ideas of why this might be happening?
Keyword Research | | Kevin_P0 -
Keyword with or without stress?
hi to everyone, I'm new here I'm doing some research for keywords related to sofa in brazil. Portuguese use lot of stress in writing words. there are many important keywords that should be written with the stress. For example: sofás but I'm measuring many more researches for the same word without stress (see attachment). This is the same for many other key phrases with 2 or 3 words. in 90% of the case, key phrases without stress has many more researches Now I have 3 questions: results are very similar for these two keys. are really two different keys or are they the same for google? what number to keep for total search? the higher? the sum between the two? what keywords I have to use in the pages? "sofás" is the correct one, but "sofas" has many more research? U1sYe.png
Keyword Research | | eriksatie0 -
Invisible Long Tail Keywords
I've been doing some research on SEOmoz and have seen some posts relating to invisible long tail keywords. I have a couple of questions relating to this: Am I correct to understand that an invisible long tail keyword won't show any search in a tool like the Google Keyword Tool? If not, how do you define it? If an invisible long tail keyword has almost no search (or search that can be proven by an SEO researcher), how can you be confident that it will produce results?
Keyword Research | | EricVallee341 -
Google Keyword Estimator
Hello Does the Google traffic estimator include the impact of instant? For example, if I type the phrase "London restaurant", instant may provide a list of search results for the phrase "London restaurant guide" prior to me confirming whether or not I just want to search using the phrase "London restaurant". Is this registered in any way as a search for the phrase "London restaurant guide" (i.e. does Instant impact upon the search volumes presented in the Google traffic estimator)? In addition, is there any up to date assessment on how reliable the revised traffic estimator is? The tool currently suggests that for a well known brand we are working for does not have any search volume (over a whole year) for the brand keyphrase when used in isolation (there is traffic for various combinations of the brand and a generic term). However, as one would expect, our analytics data is showing that there are in excess of 1 million annual visitors that use the brand keyphrase in isolation to access the website via natural search and nearly 1.5 million via PPC. Is anyone else getting these problems? Thanks in advance for any assistance. Rgds Neil
Keyword Research | | mccormackmorrison1