Penalty recovery gone
-
Back in August we got a manual penalty lifted by Google for spammy links that we never created. This had been affecting us for almost a year. For about six weeks our traffic bounced back up to pre-penalty levels - between 60 and 120% greater a day from Google search traffic.
Since then, our Google organic traffic has decayed to the point where yesterday we were back below our penalty level and we don't have a new penalty.
Can anyone give me some advice about what may have caused this? Link to our site.
-
Thank you for the suggestions. It looks like we may have taken a hit from Panda 21 at the beginning of November but we were moving the site to a new server so the days right before the update don't have any analytics data.
The last couple of days saw a spike last year because Advent started this weekend instead of next weekend this year so that's why some of the numbers for this weekend look off.
Overall though, it looks like we hit a peak for most keywords in January and then saw a major decline in February when we received our manual penalty and even though the penalty has been officially revoked, we've never recovered fully.
Thanks for the panguin suggestion. We use chartelligence which actually overlays within GA on any chart which is very nice.
I guess I'll go back and manually disavow those bad links even though I've already submitted them and see what happens.
-
It is strange that a page has bad links if not done SEO, I think you may be being affected by Negative Seo
-
A great tool for checking your traffic against google updates is panguin tool - it's a great resource for seeing your google traffic and any drops you may have had and how they're related to panda, penguin, and other algo updates.
Also, check in webmaster tools your latest links - see if more spammy links are coming in recently and if this correlates in any way with your drop - if so, disavow these links and do another reconsideration request.
Do you know if it was specific keywords that were bringing a lot of traffic that you've dropped for or it's more across the board? That will help in figuring out the problem.
Mark
-
You can disavow links in GWT.
-
Hi Ian,
You might still be having bad links associated with your site, that's why you've gone down in traffic again. Check to see if the drop in traffic was associated with any of Google's updates here . Check your competitors and the keywords that they are outranking you for. Are they better optimized for those keywords?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO penalty for changing domains by simply switching DNS on Wordpress and adding 301s server-side?
Working on a domain change for a client. They're hosted on Wordpress and their developer wants to simply switch out the DNS for the new domain to point to wordpress, and then have the old domain use 301s to redirect to the new domain. The url structure will be the same, but there will be no CMS connected to the old domain after the switch. Is this dangerous for SEO? A significant portion of their customers are from organic traffic and losing SEO value would be very bad.
Intermediate & Advanced SEO | | dfolwell0 -
Site recovery after manual penalty, disavow, SSL, Mobile update = but dropped again in May
I have a site that has had a few problems over the last year. We had a manual penalty in late 2013 for bad links, some from guest blogs and some from spammy sites. Reconsideration requests had me disavow almost all of the incoming links. Later in 2014, the site was hit with link injection malware and had another manual penalty. That was cleared up and manual penalty removed in Jan 2015. During this time the site was moved to SSL, but there were some redirect problems. By Feb 2015 everything was cleared up and a an updated disavow list was added. The site recovered in March and did great. A mobile version was added in April. About May 1st rankings dropped again. Traffic is about 40% off it's March levels. Recently I read that a new disavow file will supersede an old one, and if all of the original domains and URLs aren't included in the new disavow file they will no longer be disavowed. Is this true? If so, is it possible that a smaller disavow file uploaded in Feb would cause rankings to drop after the May 3 Quality update? Can I correct this by disavowing all the previously disavowed domains and URLs? Any advice for determining why the site is performing poorly again? We have well written content, regular blogs, nothing that seems like it should violate the Google guidelines.
Intermediate & Advanced SEO | | Robertjw0 -
Does Google throttle back the search performance of a penalised website/page after the penalty has been removed?
Hi Mozzers. Back in 2013 my website www.octopus-hr.co.uk was hit by a Penguin 2.0 penalty owing to a harmful backlink profile built by a dodgy SEO consultant (now fired). The penalty seemed to apply to the homepage of the site but other pages were unaffected. We got what links we could removed, disavowed the rest and were informed in September 2013 that the penalty had been removed and our re-inclusion request had been successful. However our website homepage still ranks poorly for the search terms we're targeting in the UK: "HR Software" "HR Systems" On page factors are in my opinion pretty well optimised for these search terms. In terms of link building post penalty we've focused on high authority and relevant sites. I believe that compared to most of our search competitors the back link profile to our homepage is in pretty good shape, however it still ranks badly. Has anyone had any experience of a penalty hangover from Google in the past? Are there other things I should consider? Thanks David
Intermediate & Advanced SEO | | OctopusHR0 -
Migrating EMD to brand name domain. Risk of Penguin Penalty?
We would like to migrate from an EMD to a brand name domain, since our service offer has become much broader than indicated by the current EMD. The current domain name is a money keyword. Do you believe there is a big risk of suffering a penguin penalty if we go ahead with the domain migration, due to large share of anchor texts containing keyword of old domain name? Quick facts about our site:
Intermediate & Advanced SEO | | lcourse
-about 500.000 pages indexed by google PR6 10 years old 1200 linking root domains 30% of linking root domains contain our domain name with domain ending as anchor text 5% of linking root domains have just the domain keyword as anchor text Any thoughts?
Thanks0 -
Does a 302 redirect pass penalties?
I'm having problems finding a definitive answer to this question, there is a lot of rumour and gossip out there but nothing I can rely on. I'm working with a site that received an unnatural links notice followed by a massive drop in search traffic. Looking at the link profile it's pretty much jacked beyond repair and I have recommended that we move over to a fresh domain. However, it's an established brand with many more sources of traffic than organic search. There's no way we can burn all their repeat visits, loyal customers, brand recognition that they've built up over the years so I want to redirect from the old domain to the new. This is not to try and make any SEO gain from the previous site, frankly we don't give a crap about that. We just want to maintain the brand. A 302 is a temporary redirect, this will be a permanent move BUT a 301 will pass on the penalty. So can we safely use a 302 redirect in this situation or is there a better alternative (meta refresh?) Thanks for your help! MB.
Intermediate & Advanced SEO | | MattBarker0 -
Penalties forcing us to move to a new domain
My ecommerce company has been under an unnatural link penalty for some time now. Over 2 months, removing 13,000 back links and submitting two reconsideration requests we have still been denied. We think the best route to take is to start a new domain. Does anyone have advice, resources, articles or anything else that can help us with this transition? Just a recap : we want to move our existing site to a new site and pass no negative "link juice". Thanks in advance.
Intermediate & Advanced SEO | | brads070 -
301 Redirect - How Long Until Recovery?
How long after one moves a page and sets up the 301s should the site take to regain its previous rankings? Context: i've ported a site to a new framework. Along the way, several high ranked pages needed to have new URLs setup, as well as the site moved from www.domain.com to simply domain.com. About 1 week after the change, the site's traffic went down 70% and has been there for about another 2 weeks. I suppose it could be something about the new framework that is causing problems though according to SEOMoz tools, the new framework is checking out pretty well. I assume the problem is reconciling all those old www inbound links with the new non-www location. It is all 301'd however ... so it should be working, but is not. So my questions are: 1. How long should it take Google to reconcile these changes and put us back to original SERP positions 2. is there something inherently problematic with switching from www to non-www?
Intermediate & Advanced SEO | | NealCabage0