Organic fluctuations after domain migration ?
-
I'm working on the rebranding of an ecommerce site
We're going to do a domain migration and since half of the current traffic is coming from organic searches I'd like to estimate possible fluctuations on this channel.
**Do you have any rebranding experience? or can suggest good case studies on this? **
(Technically speaking we know the protocol and also on the communication/strategy side we're covered.. we just need an estimate of the organic drop.. in the worst case scenario)
-
During my past years on SEO, I've seen cases with a 5% - 10% delta (negative) during the first 3 days. And about 3-7 days the traffic increased a lot.
If you do the 301 redirection correctly I think that you can find the same numbers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Transition: Moving over paid traffic campaigns first
We're planning a domain name (rebrand) transition, and considering our options. We rely heavily on paid traffic. To reduce risk, we’re considering moving AdWords and Bing Ads over campaign-by-campaign to the new domain first, while organic traffic continues to direct to the old domain. Each of our ad groups has a custom, noindex’d landing page. In order to serve paid traffic, we’d at minimum need a front page, and likely a privacy policy page in addition. Here’s a rough outline of what I think a transition like this might look like: Launch new domain with a simple front page, and privacy policy. Move over ppc landing pages on the new domain (noindex'd, robots.txt) Create new ads in existing ad groups directing to the new domain. Monitor ad groups for some time period to verify sustainability. Once we're satisfied with ppc performance, and planned the rest of the organic page migrations, 301 redirect everything to the new domain. Is there any problems or things we should be concerned about with this approach? I'd think it should be fine, but I've been bitten enough from large-scale redirects in the past, that I know I should be nervous.
Branding | | dsbud0 -
Niche sites migration into one authority site
I have multiple websites within the health niche. All 3 sites are about different topics: protein powder, superfoods, and sustainable products. I am thinking about migrating those 3 sites into 1 big site, to establish more authority and for branding purposes. But since those domains are exact match domains, and those exact keywords are pretty high volume, I'm not sure if it's a good idea. Will this be a good idea from a traffic/conversion/seo standpoint? Or should I make a header on top where people can 'switch' between those 3 sites? Or just leave them seperate?
Branding | | mrdjdevil0 -
.re or .com domain
I am thinking about changing the name of my site. The new name is available with .re domain (that spells the name) or a .com. I have registered the .re and the .com is parked and for sale so my question has 2 parts. Is it worth buying the .com or do I really not need it? How much does it matter in terms of losing traffic and other factors? If I do buy it which should I use as the primary domain? Thanks!
Branding | | yojimbo230 -
Two domains for different countries? or one big domain with folders?
I know this might sound as a newbie question or maybe not, here it goes. I've had a client for the past 2 years, and we have accomplish many good things for his local website .com.ve (venezuela). It's been so good that he is opening a branch in Dominican republic .com.do. The content, strategy and even the services are exactly the same, but the owner wants to have different site for each country. Of course he only wants to pay for one domain. I do want to share our success ont the .com.ve with the other domains and he actually owns the "global" domain .com with his brand name. So, what should I reccomend... Develop a second site and start from scratch? Migrate my blog from the .com.ve site to the .com site and give each country a separate folder? /ve /do?. What it's the best scenario for me to have all the traffic we have earned transfer to the global brand and to have separate info for each country... Thank you so much for your answer that I kno would be great. Dan
Branding | | daniel.alvarez0 -
Naming a brand & domain
Hi Experts, We are selecting a brand name and domain for a new ecommerce website. The major keyword in this industry is lets assume xyz. It is by far the most searched keyword in this industry, but it just sounds horrible for branding purposes. For SEO purposes how important is it to keep that keyword in the domain / brand name? can we make up for the lack of that keyword in the domain / brand name if we decide to pick a brand name that does not have xyz in it? Thanks for the help 🙂
Branding | | TVape0 -
Do you buy keyword strong domains around your brand?
Do you buy keyword domains around your brand? If so do you do this for future use or for redirecting to a sub domain off your core site or for other reasons?
Branding | | charlesgrimm0 -
Google Displays Domain / URL Above Description?
I am seeing a new SERP format from Google. (new for me at least) In the past the title tag would display as the first line of a listing, followed by description and domain / URL. Today I see the domain / URL as the second line. This is placing an emphasis on "Who". If you have a big brand or a great URL this might be helpful to your CTR. Are you seeing this? What do you think of it?
Branding | | EGOL0 -
I need to get my hands on some already registered domains?!?
Hi Guys & Gals, There are a couple of already registered domains i'd like to get my hands on, but i'm coming up against a brick wall. I have already tried contacting the domain owners directly if there contact info is available through whois and tried using a domain brokerage service from the likes of SEDO to try and acquire the domain on my behalf...but they seem to only work they have solid whois contact info to use. My problem is that where do I turn now after the above routes failing? Are there any good domain brokerage services you are aware off or any other approach I could try to aquire such domains?? Thanks James
Branding | | cewe0