How to optimize an about page for SEO. Best practices? Word count?
-
Does anyone have any advice on word count and best practice SEO for a blog about page or even a website about page?
-
Thank you!! Very much appreciated.
-
Thanks!
-
Thank you!
-
Thank you very much! This is most helpful.
-
I like Corey's ideas very much. I would add: a) don't forget links to those certifying org's, etc. and good anchor text; and b) that your primary audience is people -- include what will reinforce loyalty and interest, e.g., testimonials (which you can link to a testimonial page) and visual cues (logos, images about your services, etc.).
-
I agree with Corey and Fabio, 100%. I would suggest you to talk to your user on this page. Connect with them and use the language as it pertains to your specific audience. As for meta data, Corey again has some great advice there.
-
I wouldn't be so wrapped up in word count as I would be making that page valuable. An about page can have huge weight in a potential customer's faith in your company.
I do usually target some keywords to an about page, though. People search for companies as well as their services, and I would use company-oriented phrases in your title, meta, and copy. So, if you ran a digital strategy company in New York, you might title it like:
Digital Strategy Company | New York | (companyname)
Firm, agency, provider, etc. work well here as well, depending on the particular niche (AdWords keyword tool helps a lot with that). You could also get more geographic with it, and close some easier long-tail searches (for example, if you were in NYC, you might find people searching for SoHo, Midtown, Manhattan, or nearby villages and such). It usually doesn't take much more than saying "Hey, we're located near X, just down the road from Y, in Z.".
Or, you could get really crazy, and about weird minor niches that sometimes only the keyword tool will pick out. Like, do people care about you being certified in A, using B software, being compliant with C, having a charitable / environmental program like D. People search for some crazy stuff. Even if the volume is very low, competition for these sorts of things usually is too, and taking a few moments to consider usually adds up to a lot in the long-term.
-
I don't think you should focus on doing SEO for this page. You should create a content that a reader loves... maybe telling the site history or anything funny about the founders. You need to find a creative way to tell the readers the history of your company/website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
At Listing Page Load More Functionality or Pagination which one best?
Hello Experts, For my ecommerce site at product listing page which functionality is best to implement Load more or pagination 1,2,3....and why? Thanks!
Intermediate & Advanced SEO | | Johny123451 -
Top 3 concepts in modern SEO - best resources
Hello, What are the top 3 concepts in modern SEO in your honest opinion, and what are your best sources for learning about them. For example, #1 10X Content This Whiteboard Friday
Intermediate & Advanced SEO | | BobGW0 -
URL Rewriting Best Practices
Hey Moz! I’m getting ready to implement URL rewrites on my website to improve site structure/URL readability. More specifically I want to: Improve our website structure by removing redundant directories. Replace underscores with dashes and remove file extensions for our URLs. Please see my example below: Old structure: http://www.widgets.com/widgets/commercial-widgets/small_blue_widget.htm New structure: https://www.widgets.com/commercial-widgets/small-blue-widget I've read several URL rewriting guides online, all of which seem to provide similar but overall different methods to do this. I'm looking for what's considered best practices to implement these rewrites. From what I understand, the most common method is to implement rewrites in our .htaccess file using mod_rewrite (which will find the old URLs and rewrite them according to the rewrites I implement). One question I can't seem to find a definitive answer to is when I implement the rewrite to remove file extensions/replace underscores with dashes in our URLs, do the webpage file names need to be edited to the new format? From what I understand the webpage file names must remain the same for the rewrites in the .htaccess to work. However, our internal links (including canonical links) must be changed to the new URL format. Can anyone shed light on this? Also, I'm aware that implementing URL rewriting improperly could negatively affect our SERP rankings. If I redirect our old website directory structure to our new structure using this rewrite, are my bases covered in regards to having the proper 301 redirects in place to not affect our rankings negatively? Please offer any advice/reliable guides to handle this properly. Thanks in advance!
Intermediate & Advanced SEO | | TheDude0 -
Best Practices for Homepage Title Tag
Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!
Intermediate & Advanced SEO | | teconsite0 -
Best practice for expandable content
We are in the middle of having new pages added to our website. On our website we will have a information section containing various details about a product, this information will be several paragraphs long. we were wanting to show the first paragraph and have a read more button to show the rest of the content that is hidden. Whats googles view on this, is this bad for seo?
Intermediate & Advanced SEO | | Alexogilvie0 -
Where is the best place to find an SEO coach?
I'm looking for a coach who can help me get to the next level with SEO and help me determine what's junk and what's true advice. Are there any recommendations any of you have out there on where to find such a person?
Intermediate & Advanced SEO | | kadesmith0 -
Removing hundreds of old product pages - Best process
Hi guys, I've got a site about discounts/specials etc. A few months ago we decided it might be useful to have shop specials in PDF documents "pulled" and put on the site individually so that people could find the specials easily. This resulted in over 2000 new pages being added to the site over a few weeks (there are lots of specials).
Intermediate & Advanced SEO | | cashchampion
However, 2 things have happened: 1 - we have decided to go in another direction with the site and are no longer doing this
2 - the specials that were uploaded have now ended but the pages are still live Google has indexed these pages already. What would be the best way to "deal" with these pages? Do I just delete them, do I 301 them to the home page? PS the site is build on wordpress. Any ideas as I am at a complete loss. Thanks,
Marc0 -
Do in page links pointing to the parent page make the page more relevant for that term?
Here's a technical question. Suppose I have a page relevant to the term "Mobile Phones". I have a piece of text, on that page talking about "mobile phones", and within that text is the term "cell phones". Now if I link the text "cell phones", to the page it is already placed on (ie the parent page) - will the page gain more relevancy for the term "cell phones"?? Thanks
Intermediate & Advanced SEO | | James770