What are the best/ your favourite brand pages?
-
I've got a meeting today where we are looking to come up with some ideas to redesign our brand pages which are currently a bit rubbish www.schuh.co.uk/brands/converse
Does anyone have some great pages that I could look to for inspiration? Idealy i'd like to get not only get SEO benefit, but also be able to use them for PPC landing pages as well as the page giving some good info on the brands we are selling. It would be great to get video on the page but this always serves to either push the product further down or get lost at the bottom.
Any ideas or examples would be much appreciated!
-
If you want to go with more of a shopping cart sort of feel you could emphasize products carried within the brand and not really break away from general site navigation like:
http://www.bhphotovideo.com/c/buy/Shop-by-Brand-Roxio/ci/4/N/4294255798/phd/4291243286
Tiger direct uses a brand splash image, common product categories, and then products as seen here:
http://www.tigerdirect.com/applications/campaigns/campaigntemplate.asp?CampaignID=517
Walmart's brand shopping page is very splash heavy:
Dunno if I'm moving far afield of what you want to do with your site in general, but that should give you a few ideas to throw around. I came up with the BH Photo example from memory and the other two via a "Shop by brand" search in Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page optimised and SEO ranking
Hi SEO is new to myself and I'm still trying to get my head round it. My friend and myself run a DJ company in our spare time but we are desperately trying to rank higher to increase our visibility. we have worked hard on our page optimisation and scoring high 90's, we'd love to invest in someone to do it, but simply dont have that kinda cash at the moment. I'm aware that some pages need meta description and alt image text, which is what I'm now working on, but even other sites with lower percentage are ranking higher. is this due to recent changes and google not ranking our pages? Will our ranking improve over time and how long should it be before we see any changes.
Branding | | Bluice0 -
Multiple Google+ pages when entering new foreign markets?
We are a medium size business on our way to expanding to new countries. Right now we have one Google+ account in Denmark. When expanding to more markets outside of Denmark, should we then set up a Google+ page for each country? Or is it better to stick with the one we have? Thanks in advance!
Branding | | miegt0 -
Best Place for Reviews in 2014
Honest, genuine & unedited customer reviews are something that I'm going to focus on for multiple companies that I work for in 2014. My question is where is the best place to push my customers to leave reviews for the company? On the company's website? Google+? Google Local? Bing? Yahoo? Yelp? Facebook? Obviously the answer is all of the above, but if you had to rank the top 3 places to get reviews that would help the company's SEO rankings & online visibility, what would your top 3 be?
Branding | | ajwyse0 -
Using keywords instead of brand name on G+ to rank for local terms.
I noticed something this morning, when performing a search on Google UK for "Intensive driving courses southend" the first position is awarded to a driving school that is using exact match keywords instead of brand name on their G+ page to rank for local terms. See this for yourself here: https://www.google.co.uk/#q=intensive+driving+courses+southend Until then, my site had held position 1 for this term for well over a year. Every gut instinct I have tells me that this will not work forever and its not something I should implement, however I'm interested to hear if anyone else is using this tactic, and how its working for them? How can I compete with this "grey hat" tactic?
Branding | | Silkstream0 -
Rel =" author" and/or Rel= "publisher" plugin
Has anyone used or know of a plugin for setting up authorship and/or publisher-ship? I have noticed that there are some plugins but I'm not sure if they are reliable. Would love to know if there's an easy way to set this up. We use All in One SEO pack, not Yoast, btw. Thanks for your suggestions!
Branding | | gfiedel0 -
How to increase page authority and domain authority? [Ecommerce]
How can I increase my Ecommerces Domain and Homepage Authority? My competition have 60-70 page Authority and it's time I try to compete.
Branding | | InkCartridgesFast0 -
Need to create more profile pages for my brand, any suggestions for strong sites that will rank high? Done the obvious ones like Twitter, FB and Linkedin
I am looking for sites that will rank high in SERP's for my brand name, any suggestion would be great. I am not looking for links from these sites.
Branding | | PottyScotty0 -
Looking for examples of a B2B brand spinning off B2C products on to separate websites
Does anyone have any good examples or case studies? Right now I'm working on a site with both B2B and B2C products crowded onto one site. I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products. I found the Constructive Playthings case study on Marketing Sherpa but nothing else.
Branding | | TexaSEO0