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Looking for examples of a B2B brand spinning off B2C products on to separate websites
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Does anyone have any good examples or case studies?
Right now I'm working on a site with both B2B and B2C products crowded onto one site. I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products.
I found the Constructive Playthings case study on Marketing Sherpa but nothing else.
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Are you looking for people who have separated B2B and B2C on public websites?
The only example I can think of is ExOfficio (used to work for them), but their public sites always been B2C and they've had different 3rd party solutions for B2B orders.
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