Does MozAuthority calculates the MozAuthority of each incoming link?
-
Hey Mozzers!
So as I'm checking MozAuthority as a primary parameter to determine if a co-operation with a website is worthwhile, I did notice that it's mainly based on QUANTITY of inbound links.
My question is this: Does my site's MozAuthority calculates The same parameter from each incoming link?
Example:
My site, www.google.com, has 5 incoming links from low MozAuthority domains.
Your site, www.facebook.com, has 5 incoming links from medium MozAuthority domains.
His site, www.yahoo.com has 5 incoming links from high MozAuthority domains.
Will the 3rd case necessarily have a higher MozAuthority than #1 and #2?
-
Joram and Adam are essentially correct. MozRank is built to emulate PageRank, and so it does take into account the MR of the incoming links, not just the total count. It is in essence, though, a measure of quantity - just a complex one. Links from sites with more links count more, so that's a quality signal, in an abstract way, but we don't take into account the relevance of the links or spam factors.
Domain Authority is much more complex and is a machine-learning model based on observed Google rankings. Essentially, it's an attempt to predict the ranking power of a site.
-
Yes it does in the end.
-
Thanks, Adam.
I was looking for a quote at the "Learn SEO" section that you linked to, and there isn't any ;\
-
Thanks, Joram.
So in the bottom line - does Domain Authority also calculates the DA of each inbound link?
-
I think you mean either DomainAuthority or mozRank when you mention MozAuthority. mozRank is similar to Google's PageRank and Domain Authortiy is a metric based on a combination of all domain ranking factors.
As far as I know mozRank is mainly based on the number of inbound links and the populairity of the websites that link to you. So here your assumption will be true.
With Domain Authority a lot of other metric are taken into consideration as well to calculate the final score, such as domain trust metrics, social signals, etc.
-
Moz Authority metrics are based not on the total number of links, but the authority each link passes. A page with links from 5 high authority pages will generally have much higher authority metrics than a page with links from 5 low authority pages.
Will the 3rd case necessarily have a higher MozAuthority than #1 and #2?
Probably, but not necessarily:
- It's possible to get links from low authority pages on high authority domains, which would only pass a small amount of authority.
- A page with a lot of links will pass less authority to each link.
My answer uses some generalizations, here are more details on the specific metrics:
http://www.seomoz.org/learn-seo/domain-authority
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links not appearing in Moz tool
Hey Guys I am finding that my Moz tool isn't showing links that are definitely there like from social media etc. Also links that are there about 4-5 months are not showing either! am i doing something wrong?
Moz Pro | | Johnny_AppleSeed0 -
SEOmoz link report VS. open site explorer
Hi, I run a campaign on one of my new clients in the links report - i see 1970 - external links and i can press " see more in open site explorer) when i press the button, open site explorer is opened but with a message that there is no link data on this website any advice? Are you familiar with another tool that can help me investigate links to website? Thank you SEOwise
Moz Pro | | iivgi0 -
How can I increase the number of links downloaded with the Opensite Explorer Just-Discovered tool?
I recently just tried to download the list from the OpenSite Explorer Just-Discovered tool and it only downloaded 233 links. When I checked to see how many URLs were available it was over 4,000. It does seem as though it only downloaded today's links although I'm not quite sure about that. Is there a way to increase the number of links downloaded to match what is listed in Opensite Explorer? Thanks.
Moz Pro | | searchysearchy0 -
Open Site Explorer Link Metrics
I'm new to SEOMOZ. I have a Pro account and have been messing with the tools available. I ran a report in Open Site Explorer on one of my prospects. I also entered in several of their competitors to see how they rank. I would like to show the report to my prospective client but couldn't figure out how to download the information. Is that info available for download? Does anyone have a recommendation for showing prospects how they rank against their competitors. Any help appreciated.
Moz Pro | | MedGroupMedia1 -
Links (external and total) have significantly decreased in 1 month from August to October - why?
Greetings, After comparing a few stats in one of my campaigns, I noticed that External Followed Links, Total External Links, and Total Links significantly decreased from August 29th to when I just checked them a few days ago (October 3). Any ideas on why this happened? For example, Total External Links went from 50,589 to 39,203. Any help is much appreciated. Thanks in advance! Jenny
Moz Pro | | Jenny86753090 -
Issue getting total links, page & domain authority
Hi guys, I am trying to get total links, page & domain authority using the API. I am requesting the following columns: Cols=6871947673632768328204816384343597383681653687091214 { "fjid": 207343179, "ued": 43324279, "pib": 255645, "ptrr": 0.0056131743357352125, "fmrp": 8.246626591590841, "unid": 954915, "fjf": 4003651, "fjr": 0.00040067116628622016, "ftrp": 8.308303969566644, "ftrr": 0.0012189619975325583, "fejp": 9.265328830369816, "pnid": 45883246, "fjd": 2480265, "ujfq": 1277385, "pjip": 1230240, "fjp": 9.586342983782004, "fuid": 294877628, "uu": "www.google.com/", "pejr": 0.0004768398971363439, "ufq": "www.google.com/", "pejp": 9.647424778525615, "ujp": 300689, "utrp": 7.916901429865898, "ptrp": 9.487254666203722, "utrr": 0.001639219985667878, "fmrr": 0.000731592927123369, "pda": 100, "pjd": 5600882, "ulc": 1342758719, "fnid": 12165784, "fejr": 0.00016052965883996156, "ujb": 107264 } I cannot see the UPA column returned in the JSON object. Im using 34359738368 for the UPA column. I need to retrieve the three fields (page authority, domain authority and total links) in the same query. Is it possible?
Moz Pro | | Srvwiz0 -
Inbound Links To Deleted Pages
Hi, I recently deleted some pages from my website and believe that there will be external inbound links pointing to these pages. I would like to find them and put redirects in place - can anybody tell me how to use SEOMOZ to find where external links are poiting to moved/deleted pages Thanks
Moz Pro | | stayin1 -
Difference between Webmaster and SEOMoz back-link stats?
Hi there, I just noticed that there are differences between the links to my site showing on my Google Webmaster account and what is showing on my link analysis on SEOMoz. Has anyone noticed this? In webmaster I am showing 857 links to my site from 92 different domains. In SEOMoz I am showing 816 links to my site from 53 total linking root domains and only 39 followed domains? Does anyone know why this there is a difference? Are the links showing in Webmaster all indexed and followed links? Thanks in advance 🙂 Karl
Moz Pro | | onlineexpression0