Does MozAuthority calculates the MozAuthority of each incoming link?
-
Hey Mozzers!
So as I'm checking MozAuthority as a primary parameter to determine if a co-operation with a website is worthwhile, I did notice that it's mainly based on QUANTITY of inbound links.
My question is this: Does my site's MozAuthority calculates The same parameter from each incoming link?
Example:
My site, www.google.com, has 5 incoming links from low MozAuthority domains.
Your site, www.facebook.com, has 5 incoming links from medium MozAuthority domains.
His site, www.yahoo.com has 5 incoming links from high MozAuthority domains.
Will the 3rd case necessarily have a higher MozAuthority than #1 and #2?
-
Joram and Adam are essentially correct. MozRank is built to emulate PageRank, and so it does take into account the MR of the incoming links, not just the total count. It is in essence, though, a measure of quantity - just a complex one. Links from sites with more links count more, so that's a quality signal, in an abstract way, but we don't take into account the relevance of the links or spam factors.
Domain Authority is much more complex and is a machine-learning model based on observed Google rankings. Essentially, it's an attempt to predict the ranking power of a site.
-
Yes it does in the end.
-
Thanks, Adam.
I was looking for a quote at the "Learn SEO" section that you linked to, and there isn't any ;\
-
Thanks, Joram.
So in the bottom line - does Domain Authority also calculates the DA of each inbound link?
-
I think you mean either DomainAuthority or mozRank when you mention MozAuthority. mozRank is similar to Google's PageRank and Domain Authortiy is a metric based on a combination of all domain ranking factors.
As far as I know mozRank is mainly based on the number of inbound links and the populairity of the websites that link to you. So here your assumption will be true.
With Domain Authority a lot of other metric are taken into consideration as well to calculate the final score, such as domain trust metrics, social signals, etc.
-
Moz Authority metrics are based not on the total number of links, but the authority each link passes. A page with links from 5 high authority pages will generally have much higher authority metrics than a page with links from 5 low authority pages.
Will the 3rd case necessarily have a higher MozAuthority than #1 and #2?
Probably, but not necessarily:
- It's possible to get links from low authority pages on high authority domains, which would only pass a small amount of authority.
- A page with a lot of links will pass less authority to each link.
My answer uses some generalizations, here are more details on the specific metrics:
http://www.seomoz.org/learn-seo/domain-authority
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cleaning Up Bad 301 External Links From Old Site
A relatively new site I'm working on has been hit really hard by Panda, due to over optimization of 301 external links which include exact keyword phrases, from an old site. Prior to the Panda update, all of these 301 redirects worked like a charm, but now all of these 301's from the old url are killing the new site, because all the hyper-text links include exact keyword matches. A couple weeks ago, I took the old site completely down, and removed the htaccess file, removing the 301's and in effect breaking all of these bad links. Consequently, if one were to type this old url, you'd be directed to the domain registrar, and not redirected to the new site. My hope is to eliminate most of the bad links, that are mostly on spammy sites, that aren't worth linking to. My thought is these links would eventually disappear from G. My concern is that this might not work, because G won't re-index these links, because once they're indexed by G, they'll be there forever. My fear is causing me to conclude I should hedge my bets, and just disavow these sites using the disavow tool in WMT. IMO, the disavow tool is an action of last resort, because I don't want to call attention to myself, since this site doesn't have a manual penalty inflected on it. Any opinions or advise would be greatly appreciated.
Moz Pro | | alrockn0 -
Open Site Explorer detects links from a site that redirects to it? How is this possible?
I was checking external links to a site: scte-brasilien.de/ and was wondering why there are so many links pointing from another domain (reisen-nach-brasilien.com/) although it redirects to scte-brasilien.de/? So when checking the redirecting domain OSE knows its redirecting... The URL you've entered redirects to another URL. We're showing results for scte-brasilien.de/ since it is likely to have more accurate link metrics. See data forreisen-nach-brasilien.com/ instead? How is this possible? best regards
Moz Pro | | inlinear
Holger0 -
Internal and external links showing in Webmaster Tools but not in MOZ
Hi there I set up a campaign 2 weeks ago but I am registering zero internal or external links for my website. It's a small site with only about 300 external links but they show in Webmaster tools but not in my link report or Open Site Explorer. Do I need to wait until the next OSE crawl or is something wrong with my set up? Thanks in advance! Laurie
Moz Pro | | turnbullholdingsltd0 -
Competitive Link Analysis not showing links.
Hate asking such a vague question, but my SEOMoz link analysis report is not showing any backlinks for a client of mine. I loaded the information the same way I did my other clients, which show all links. www.domain.com is being forwarded properly to domain.com. I know there are backlinks because I put many of them there myself over the last couple of months. Clearly this is affecting my Moz score. Not sure how to troubleshoot this. Can anyone offer suggestions? Grazie mille! Regards, Dino
Moz Pro | | Dino640 -
I have a client with a bit over 100 inbound links but Open Site Explorer shows total links on Subdomain as over 66,000, how can this be?
I have a client www.woodard247.com that shows only a bit over 100 inbound links. using the Open Site Explorer, they are a well trafficed local site and are not doing any grey hat or black hat techniques. However the rankings for their main keywords have suffered recently and we cannot identify any duplicate content or keyword stuffing issues. We have never purchased links or used link building software. Now for the main question: When we run Open Site Explorer it shows only a bit over 100 inbound links on the page and the domain, but the subdomain shows over 66,000 total links! How can this be possible? Could this be a problem? How can I find out what these links are since Open Site Explorer and Seo Spyglass both show only a hundred or so?
Moz Pro | | tjkirgin0 -
Tracking External Followed Inbound Links - Are We Getting Fooled?
This question is not about how to use SEOMOZ Link tools. It's about the numbers themselves and how their fluctuations are causing confidence issues.... My client wants to track inbound followed links over time. But as I understand it, this number will vary depending on the Linkscape crawling success (or even outages or partial crawls.) In the past few reports, we've had wild fluctuations which have made them very nervous. If my client wants to track inbound followed links over time, what SEOMOZ metric should we use for the most reliable progress checks?
Moz Pro | | scottclark0 -
How often does SEOMoz refresh their link analysis data?
I know that my link profile has changed within the last month, yet both SEOMoz campaign link analysis and Open Site Explorer have shown the exact same number of links for more than a month. Majestic SEO fluctuates as I would expect, but Moz data is unchanged.
Moz Pro | | Aggie0 -
How to Link build for our site
Hello, A client of mine has a site that gives advice to people. It's moderately competitive. It's a content site. Using Open Site explorer, I looked up competitor's top pages and backlinks, and there were things such as sites that were heavy on directories, sites heavily on editorial mension, sites on juicy topics that I don't want to cover, and the rest was pretty much junk. Just so that you know, I only link build with quality websites that look strong, long term, have a nice design, are high quality, and are not a directory (with a few exceptions) What's the standard way to link build with a site like this? We've got 7 articles of good content that is from me spending hours learning about the subject and using my skills as a life coach. Right now I'm just adding quality content and social media. I am not a top expert in the field, but I'm learning as much as possible. How do we link build?
Moz Pro | | BobGW0