Internal Links and Page Authority - Best Practices
-
Hello,
Is it bad (in terms of ranking in the SERPS) if i have a link from a page with PA of 18 going to a page with PA of 21?
In other words, does it matter if the page containing the link has a lower page authority than the page receiving the link?
Page A links to Page B
Page A page authority is 18
Page B page authority 21
could this negatively affect my rankings?
Thanks
-
Great... Thanks for the reply.
-
Not really, the whole idea of the web is to pass the juice. It is like asking what if you link to SEOmoz or Google. Linking out to sites are natural and unless that site is spammy, I don't see how it can affect you that harshly.
Bottom line, it happens all the time and you shouldn't think about it too much. If Page B is offering something good for your users then it is 100% warranted anyway!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to start building links without paying for them?
I am starting new websites for my clients and want to know where to start. I understand that rich, engaging content gets links naturally, but how do we get links to rich content that noone has ever seen?
Link Building | | Prestonp0 -
Domain Authority and Page authority for external links. What's the difference in value?
Hi Guys. I understand the difference between page authority and domain authority in terms of how likely that page is to rank. But what about a links from a high DA site, but from a low PA page? We’ve identified a client with extremely high DA (73/100), but their blog page has a PA of 1/100. Would a link from this page be pretty much valueless due to the low PA? Or would it still be quite strong as the DA is so high? Perhaps you could point me to some good reading or Moz post on this topic? Thanks guys. Isaac.
Link Building | | isaac6631 -
Number of other outgoing links on a page
"If the link pointing to your website is among hundreds or thousands of other outgoing links on
Link Building | | ross254sidney
a single page, then chances are that it isn't as valuable." What is the maximum limit to look for outgoing links before placing our link?0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Better to redirect domain or to link from home page?
Hi, I have a niche directory and sometimes clients remove themselves because they have discontinued their business practice. If they sometimes provide me with their own website (as they will no longer use it either), is it wiser for me to: a) directly point their URL 301 to my own directory b) keep their website as is, and add a url link to my directory in their homepage c) keep their website as is, and add an anchored link with the industry keyword to my directory Thanks! D
Link Building | | Demosthenes0 -
Pagerank sculpting best practices for e-commerce websites
What is currently the best practice to not let pagerank flow to policy, contact and other less important pages on an e-commerce website? Pages have to be visible on the home page, (currently in the footer) so unfortunately they cannot be moved to a "single" url. How likely is that a PR5 home page can sculpt PR4 first category pages if the # of outgoing links are at a reasonable number and structured well? Currently the home page is PR5, but category pages are only PR3 - and not structured properly...
Link Building | | DancingWebmasters0 -
How best to link multiple related websites.
I have a handful of e-commerce websites that overlap each other some in the same niche. I have already heard that it would have been best to make just one website, but this is not practical for me. Our business model goes back to a time before the internet. We have relationships with manufacturers where they refer business to us because we brand web sites which will not switch customers to competing brands. Our agreements make it ok to link to other websites so long as we have branded websites that focus on the specific manufacturers. For SEO, what is the best way to link these sites? Site wide links in footers.? Single links at on homepages? One way links from the most powerful site? Some other method? We have been wrestling with this question for some time.
Link Building | | EugeneF0 -
Can changing our links page make our rankings drop through the floor?
Hi all, When I first started at my current job, most of the link building (aside from submitting to free directories left, right and centre) was replying to every spammy reciprocal email and adding them to our links page! Now we're all a bit wiser about such matters (thanks SEOMoz!), I want to get our links page turned into something actually useful. My plan was to get it neatly categorised, with recommendations, cut out unrelated links that would be useless to visitors and call it something like "Our Friends" I thought this might be useful for future link building efforts, but in its current state, it's a complete mess. However, I am worried about cutting out a lot of links if they have been reciprocal ones. Are the sort of sites that would be sending typical spammy link exchange emails for window installation in NY likely to notice our UK education site taking away their link six months later and take away ours? If they do, will losing links from these sites harm us? Perhaps more importantly, is my plan a terrible idea in the first place? Look forward to hearing from y'all!
Link Building | | TEFLScot0