How do I measure the most popular article on a blog?
-
Just want to get peoples idea on how the best way to measure the success of the best articles on a website/blog.
I'm looking at a few different options that can give each author a fair chance without being overlooked.
For instance if we just look at the most clicked on article then its not fair on articles published in months with slower traffic like January.
So should we measure the success by
a)most page visited after an article view
b)most clicked on article by month(this would be unfair for slower traffic months)
c)most shared via Social
d)article with most new visits
It would be great to get everyone's expert opinion on this.
-
I measure popularity by number of visitors. I look at the number who view the page and the number who enter the page from search, social media and links on other websites.
===========================
I pay more attention to the value of content using these metrics.....
-- visitors referred from Google search (this is evidence that the content is productive - and this can increase over time as links arrive and rankings mature - although most of my traffic is pulled from long tail keywords)
-- the ability of an article to attract links (these send traffic and drive rankings)
-- social media activity (getting slashdotted can start a traffic avalanche that can bring 100,000 visitors in a few days - stumble can send a few dozen to a few hundred per day for years)
-- brand queries such as.... "manure article on egol.com"
-- adsense revenue of the page
-- retail conversions that enter the site through this page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need help with my "ghost" blog...
...when I fired my original web designer, did they sabotage coding? I have never checked my Alexa/Google Analytics, or any blog ranking until last night. Subsequently, I have spent the last 24 hours googling away, and finally joining MOZ b/c I'm desperate to find out WHY I'm not ranking. I've googled and found many answers to a problem directly opposite of mine: (How to increase traffic with a high ranking), but I already have quite a bit of traffic (via Wordpress Stats), but can not be found on any ranking system. So, fiddled with some NoFollow/NoIndex boxes in Genesis SEO settings thinking maybe when my domain name changed it messed everything up? Most the boxes HAD been checked, so I unchecked them all. Anyhow, basically signed up for the monthly service so i could ask this question on the forum. My site is hellowhitney.com **it's so weird---i have a LOT of organic direct hits coming directly to my blog (for instance a celebrity re-posted a post which gained a lot of traffic from Twitter to the page), but Google nor another ranking is seeing it. IN FACT, it stops any and all ranking data back to FEBRUARY 2016 when I changed my domain name from Myscriptedreality.com to HelloWhitney.com Ignorance is NOT bliss in this case--would appreciate any help! #ForeverGrateful
Reporting & Analytics | | hellowhitney0 -
How does Google measure page position in Webmasters?
Does anyone know exactly how Google measures page position in Webmaster Tools? For example: In Google Webmaster Tools, we had a product which on the 22/12/15 was at position 7, and then dropped to position 112 on the 30/12/15. It then rose back up to position 7 on the 6/01/16 and then down to position 25 on the 16/01/16. What does this mean and why?
Reporting & Analytics | | CostumeD0 -
Blog Analytics broke for two weeks. How do I account for these hits in my monthly report?
The Analytics on my blog broke for about two weeks before I realized it. I need to come up with some estimated numbers for total pageviews, referrals, direct hits, etc to add to my monthly SEM report. I took the average of the past four 2 week periods to come up with the number of hits. Should I just add this number to the total hits on my site? Or are these hits being counted twice if they went on to the main site? http://www.howlatthemoon.com
Reporting & Analytics | | howlusa0 -
Why we shouldn't use AWstats to measure marketing efforts?
and what are the disadvantages of awstats compared to Google Analytics?
Reporting & Analytics | | esiow20130 -
Conversion Rate Question: Should I Measure Visits or Unique Visits?
When you measure conversion rates, is the equation: conversion rate = visits/conversions or conversion rate = unique visits/conversions I ask because it can actually make a pretty big difference in the conversion rate. For example, if you visit my ecommerce website 100 times before buying something (and assuming you're my only visitor), then my conversion rate is 100% _if I'm determining conversion rates by unique visits/conversions. _However, it's only 1% _if I'm determining conversion rates by visits/conversions. _Wow! Now this is clearly an extreme example, but it should serve to illustrate the point that in more reasonable cases, the way the data is measured can have a potentially significant impact on the conversion rate. Is there an industry standard for this? Am I missing something really basic? Also, here's a little bit of context for the question: I run an ecommerce website powered by the Magento CMS and I'm trying to measure my conversion rate in Google Analytics for individual products. Google Analytics shows me my site wide conversion rate, but apparently I have to do some customization in order to measure conversion rates on the product level. That's fine, but I want to make sure I'm measuring my product conversions in a standard way. Thanks for any and all help! Adam
Reporting & Analytics | | Adam-Perlman0 -
Why do we temporarily rank for highly competitive words after writing a related blog post?
I write for a blog that Google probably "likes" at this point because we update so frequently and get a decent amount of traffic. Sometimes this happens and it has always been puzzling to me: Let's use an example. Say I write a blog called "How to eat spaghetti." For the next few days, we will get a ton of traffic for people who type "spaghetti." But when I check us on rank trackers we are nowhere to be found for that term. What is happening here? Sometimes the traffic will all be international and located in some random city in Africa or something. Any thoughts? Super confused by this. We have gotten lots of traffic for extremely competitive words because of this, but it only lasts a couple days.
Reporting & Analytics | | LilyRay0 -
What factors does the Keyword Difficulty Tool measure?
Hi Guys I am new to this community and finding loads of informative stuff here. The keyword difficulty tool looks very interesting. I think google keyword tool competetion field is based on PPC competetion? Will i be right in saying that the moz keyword difficulty tool measures top 10 ranking pages, their age, backlinks etc?
Reporting & Analytics | | SamBuck0 -
How to measure number of visits from Google News coming from Google Universal Search (NOT referral coming directly coming from news.google.com) with google analyitcs
I'm running a news site, and I have a problem of accuratly measuring which traffic is REALLY coming from google news. I analyzed a lot of individual articles and I come to the conclusion, that the visits, that come from the google news section in the universal search results are counted as "normal" search engine traffic in google analytics. So if you do a Google search for a topic that includes links from Google news, you don't get an accurate referral count. As an example, if you do a search for "eBay", incorporated into the page 1 search results you may also see Google news results as well.
Reporting & Analytics | | Mulle
If someone clicks on that Google news link that appears in Google search, it shows up in Google analytics as a referral from Google search, when it was actually from a Google news referral. I was already checking google analytics and google news help forums and searched SEO blogs for this. But I wasn't able to find a working solution. Can anybody help me out with this problem? Thanks so much, Matthias0