Author Rank for news portals
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Hello SEOmoz community
I would like to discuss the option of implementing AuthorRank on news portals where content changes daily and the importance and the ''weight'' of that content is measuerd mostly on the breaking news factor.
Content changes multiple times through out the day and there are many authors / journalists who write for that portal, so my questions would be: can AuthorRank have impact on this kind of site?
Did any of you have any experiences with AuthorRank on a big scale sites like news portals and if you would be kind to share some insights.
Thank you in advance!
sincerely,
sinisa
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Great reply!
Thank you for your feedback
I must do some further research on how to implement this feature and recieve quality overall... First and foremost - to find an author on my newsite that is active on Google+, has some 'community' impressions and is willing to test this
cheers
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_I have not implemented this tag in any news site but I have implemented this in a couple of websites and the impact was impressive.
However, I have found that if the profile is great, I mean if the profile is active in social circles, have a strong Google Plus profile etc. I have found a strong correlation between the number of people have added that profile in their circles and the visibility of the post integrated with that Google Plus profile. Moreover, if you can make some guest posts on some leading sites with that profile and get a link back to Google Plus author page, chances are that the profile will add to the overall visibility of the website in the SERP. I have seen significant increase in ranking in not-so-popular key phrases after the authorship is implemented and of course you cannot rule out the fact that authorship increases CTR in the SERP. _
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