Ecommerce - how many clicks from the home page should categories be
-
My client has about 300 products in 20 categories with a lot of overlap. How many clicks from the home page should we keep the products? We're not doing pagination. I'd been told several years ago that all products should be 2 clicks or less from the home page. Is this true today?
Thanks.
-
The goal should be the fewer clicks to get to the RIGHT item. (Which is subjective, for sure.) People will do more clicks to get to better data, however we shouldn't put them through any more clicks than needed - so, if you can do it in two, great, but if you need 3-4, then do 3-4.
The one thing I have noticed is that (depending on how big your site is) more clicks to get to deeper content can make it harder for search engines to get in and crawl those pages, which can reduce ranking opportunity.
-
Bob - that principal still applies and the quicker the visitor can be in front of a potential conversion/purchase - the better.
From ans SEO perspective though - do not rob yourself at creating as many as subpages of product pages as NATURALLY possible - splitting the products within niche - within niche.
Hope this helps.
P.S. - supply a Top 5-10 products which changes either monthly or quarterly with seasonal market trends with also boost conversion and overall appeal of your homepage.
your pal
Chenzo
-
All depends how you can categorize them. I have done/worked on sites that are more than 2 clicks and they do just fine with revenue.
Do the 20 categories have any parent categories you can put them into to put in the navigation? Also what about drop down navigation. This can allow them to dive deeper if they want or browse if they need to.
Can you give me some examples or a screenshot?
-
Can you search for the products on the home page?
How much filtering would it take to find the product I'm looking for?
During a presentation at Pubcon, several experts said that the 2-3 clicks or less rule isn't true, and that you can get people to click more as long as the experience was beneficial and enjoyable.
Terrible example: I took over a website that forced you to fill out a search box before you were ever able to see the inventory. To make matters worse, you actually had to fill one of the boxes before you could move ahead. It was terrible for people just trying to browse my products.
However, being able to filter my searches when clothes shopping online is a life saver. I'm a bigger guy, and don't like several colors. So, I'm able to filter by size, style, color, etc. to be able to find what I want. Each of those is a click. I'd say the same thing about computer hardware.
The only real way to tell is by testing the website. There are a few different programs out there where you can tell people the end result you want, and they have to try navigate the website. You'll get a recording of their screen, as well as them speaking about the process. These people are brutally honest, so try not to take offense ever.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to try and boost an old page that ranks on page #5 or create a better new page
Hello Everyone, We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume. Lets say the keyword is "couples fitness ideas" We show on page 5 for a post /couples-fitness-ideas-19-tips-and-expert-advice/ We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following: 1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas) 2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template. Add more content, let's say 100 more ideas. Then forward the old URL to the new one with a 301 redirect. 3. Add more content to the existing post without changing the layout and change the URL. Look forward to your thoughts
On-Page Optimization | | MobileCause0 -
What to do about pages I have deleted?
I have been working through the dead links on my page and recreating the page with new content for those pages that it still makes sense to have on the site. But I have a few that were just changes of the title, spelling mistakes or other ways of saying the same thing In other words I created a page called "areas of the UK we cover" but decided to change it to "areas covered" However, I must have created links to this page and now it is a dead link with a page authority of 19 I think it would be spammy to have two pages, one called "areas covered" and the other called "areas of the UK we cover. It's not a disallow in Robots.txt because the page does not exist Please note I do not have access to the header to add code for a 301 redirect. I'm still using webs.com but not for new sites. I also have a page called singing telegrams london, that I changed from singagrams london. These are two words for the same thing but they are two very different keywords would it be ok to recreate this page and create content for singagrams london. Help is much appreciated
On-Page Optimization | | singingtelegramsuk0 -
Will Google Custom Search results on my home page kill it's ranking?
This is probably a dumb question, but here goes anyway. 🙂 On a site I have it would be very useful to the reader to offer a search box that uses a Google Custom Search that I have optimized to search websites that are closely on-topic with my site. I know it sounds bad that I would send people to other sites, but just assume that the reasons are valid for this discussion. My question is, if the search results are set to display on the same page (the home page) as the search box, will the links in the search results to external sites just bleed my page rank to death? I assume it would, but thought I'd check just in case I'm missing something. I have to option to place the results on separate page of my site, and noindex it, but it won't be as powerful as it would be on the home page.
On-Page Optimization | | bizzer0 -
Keyword in home II
Hi there! As someone told me in this forum it's important regarding SEO that the home page has the keyword in the url. When I type in www.tarifakitesurfcamp.com the home page is shown but it doesn't have the keyword por that page (cause obiously I didn't make any change at all) . I mean it should be something like www.tarifakitesurfcamp.com/KEYWORD right? The problem comes when I try to edit the url in the page section of wordpress. I'm not allowed to do that. Otherwise I CAN edit the rest of the pages of the website (not the home or considered as home). Does anybody have an answer for this issue? Thanks
On-Page Optimization | | juanmiguelcr0 -
Imiges on own page???
Can somebody help me to explain why when I click on an image in a post it goes to its own page?? And why if I click on other image it does not go anywhere?? this is one of the posts: http://villasdiani.com/beach-wedding-at-a-luxury-boutique-hotel/ what is good or bad?? On most of the images SEOmoz is reporting that I am missing meta description!
On-Page Optimization | | VillasDiani0 -
Meta name and other data on home page
I am in the process of building a new website with wordpress to replace my static HTML site but cannot find out where to place my meta data such as meta name (google verification etc) on the home page. Using Yoast SEO plugin and all I can find is place for title and meta description. Anyone have any experience with this SEO problem? thanks
On-Page Optimization | | casper4340 -
Page Rank Drop
Just trying to get more feedback - so we recently edited title and meta descriptions for existing website SEO and we've noticed in the past several weeks, our client's website has dropped out of the top 50 in a variety of terms we were targeting that they used to show up for (note: when updating SEO, we DID NOT remove any relevant terms we were targeting). When the website does come up in searches, it is the old meta description and title. So far, the feedback we've gotten is that first, it takes Google a few weeks to recrawl and index - however, we are now on week 3 after the changes and still no rebound in rankings. We were also told to check with the SEO Moz page grader to be sure the keywords were being optimized correctly - got As and Bs for the test terms I tried. We also submitted an XML site map to speed up the crawl process as another user suggested. We've tested the site with various tools to make sure there are redirect errors, etc. and everything looks fine. Again, it's now been 3+ weeks and no ranking rebound. Any other suggestions on what could be happening?
On-Page Optimization | | laidlawseo0 -
Redirect and page ranking
We used to have a good page rank of Google, but now our page rank dropped to zero. A few months ago we did a redirect from our www.???.com to non-www.???.com, because non-www.???.com is now our main website. We also have a number of other domains which we redirect to our main website non-www.???.com Do you think these redirects are causing the problem, and if so what can we do to fix it? Thanks!
On-Page Optimization | | poupette0