Ecommerce - Discussion of Article Topics
-
Hello,
My client is in a boring niche, not a lot of people linking anywhere. He needs good traffic within 3 and a half months.
After listening to people here at seomoz, we're making five 5000-10000 word articles on topics that
-
are useful to the customer
-
we can promote
The client is writing the information out himself and then a professional writer is going to put the final article together. We'll keep working it until it's a best-of-the-web
The most useful article we have come up with is all the details about "How to select a product" There's definitely enough information for an article there.
But we need to be able to promote one of the articles, and the thing that is most linked to that I've found are articles about the problems that the products solve. An article on that wouldn't be as useful to our customers.
Your thoughts?
-
-
Awesome, what great advice
-
Both
-
"My goal is to clearly describe the topic of the content with words that people will type into a search box."
Do you mean the words in the title or in the article are keywords?
-
I never use catchy titles. My goal is to clearly describe the topic of the content with words that people will type into a search box.
I am writing an article right now about how to make something. I am focusing on where to get the materials and what tools will be used (we sell tools and supplies)... but will also show all of the steps and the finished product.
I planned the project, visited several stores, visited several websites, purchased several items, had my webmaster take photos, have the project underway, will take photos of some key steps featuring tools and supplies, and photos of finished project.
It is going to be a nice article that will motivate people to buy from us. I expect it to attract traffic and convert visitors into buyers every month.
-
Priceless Advice!
Last Question Here:
EGOL, for that linked to topic I mentioned, does it have to be a catchy title about the problems solved by the products, or can can we include all that information under one article about how to select a product?
In other words, how much does the title have to match the topic that's linked to?
-
Making best-on-the-web content requires exertion, expenditure and acquiring the cooperation of others.
When I write an article, I don't hesitate to spend several days researching, purchase reference material, call people, email experts, collect data, go to a university, make a video (and reshoot to improve), attend a trade show to speak with people, spend hundreds (sometimes more) on photo props, have a photographer take photos (and retake them to please me), hire an artist to create an illustration (and tweak it several times), use Excel to graph data, contact people to license images.....
The goal is to create something awesome that people who see it will immediately be motivated to share.
You don't sit down and type something.
You think, you plan, you exert yourself. You go after the materials and information that you need to make it great.
It takes time. It's not cheap. Begin with that in mind.
-
Question for you EGOL: How can an article written by the site owner be best-of-the-web? The site owner knows all about what the customer have asked about and emailed about over the years, what all the industry products are, and a lot more, but he's not super-knowledgeable about the whole niche. How do we bridge the gap and make it best-of-the-web without hiring an expert?
Also, we found an excellent writer and do you think it would hurt for her to make the final result, telling her exactly what we want and giving her all the information? She knows the niche but she doesn't know the customers.
-
After listening to people here at seomoz, we're making five 5000-10000 word articles on topics that
This word count is awfully high. I suggest that you stop thinking about big numbers and again focus on quality.
The articles should be long enough to cover the topic in enough detail that it is "best on the web".
the thing that is most linked to that I've found are articles about the problems that the products solve. An article on that wouldn't be as useful to our customers.
This sounds like a lost opportunity. The most linked to is a great target.
Again, focus on quality and create content that blows the competition's feeble attempt out of the water.
-
As long as the article is more interactive, I don't see any problem. Most linked vs. more valued links will be an another discussion point.
Articles of the other types like the following also can be explored:
1. DIY - do it yourself
2. Creative ideas - e.g., Creative Christmas makeovers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from the second page of an article pass link juice?
I have been writing for some sites with a high overall page rank and the articles are being viewed as quality by search engines as well. However, they usually put a link to my site at the very end of the article and then break the article down into two pages to increase ad revenue. It seems that I'm not getting much credit for that link even if the page has a high SEOmoz/PR score. I want to know if I am getting the benefit from these links. If not, how do I make sure I get the most bang, even if my link is on a second page of the article? Here is an example of what I mean: http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/
Link Building | | LawrenceWatkins0 -
Article marketing, keyword research, traffic kaboom and you tube views?
Is article spinning and article marketing has its place in video marketing after Google Updates? which is the best Keyword research tool to buy? Is services like traffic kaboom is worth buying? Is buying youtube views is effective? Sorry for asking too many questions, but i can't resist.
Link Building | | Sajiali0 -
Which one - Article Directories or Web 2.0 Sites ?
I have lots of unique article and ready for spreading but want to know which one is more effecting in SERP. Currently i am adding articles to Ezine and Hubpages, please let me know your suggestion ?
Link Building | | mamuti0 -
Article Submission Old Hat or Still Good hat?
I have always used article submission sites such as ezine, article snatch etc... I have always seen the big ones as a good way of getting relevant content out into the internet network with the bonus of building quality links back. However I have now been reading a lot of conflicting information, since the latest update from Google that even an article being republished multiple times around the net will wipe out the positive impact of the article and bring no SEO benefit. I wanted to get feedback from the SEOmoz community to see if you now feel this is a pointless exercise and we should now be even more careful as to where our content is published.
Link Building | | iprosoftware0 -
Which Article Directories are still relevant?
Hi, I know Article Directories are not valued as high as they once were and many took a hit from Google. But are there any Article Directories that are still worth posting content on? Thanks!
Link Building | | MasonInteractive0 -
Two Links in one Article to One Domain
Will multiple links in a single article to one target domain (but seperate pages) count, or just the first link of that article? Thanks, Chris
Link Building | | Diderino0 -
Ezine articles - worth it with a PA of 1?
If I write an article on Ezine Articles, it has a page authority of 1. I guess this is to be expected until that page is crawled, but is it actually worth writing these articles? Does the DA 'count' for anything here? Can I ever expect the PA to increase? (unless I build links to the article - in which case I may as well spend that time building links to my site)
Link Building | | seanmccauley0 -
I don't know if i should post my articles to other forums or sharing sites to create back links?
All the articles on my blog are written on my own. I write about 5 ones per month. I don't know if i should post my articles to other forums or sharing sites to create back links? I have heard that it may cause adverse effect because my blog will be crawled more slowly than those forums, so Google will consider the articles on my blog (as) copies. Is that right?
Link Building | | tranduchieu0