Ecommerce - Discussion of Article Topics
-
Hello,
My client is in a boring niche, not a lot of people linking anywhere. He needs good traffic within 3 and a half months.
After listening to people here at seomoz, we're making five 5000-10000 word articles on topics that
-
are useful to the customer
-
we can promote
The client is writing the information out himself and then a professional writer is going to put the final article together. We'll keep working it until it's a best-of-the-web
The most useful article we have come up with is all the details about "How to select a product" There's definitely enough information for an article there.
But we need to be able to promote one of the articles, and the thing that is most linked to that I've found are articles about the problems that the products solve. An article on that wouldn't be as useful to our customers.
Your thoughts?
-
-
Awesome, what great advice
-
Both
-
"My goal is to clearly describe the topic of the content with words that people will type into a search box."
Do you mean the words in the title or in the article are keywords?
-
I never use catchy titles. My goal is to clearly describe the topic of the content with words that people will type into a search box.
I am writing an article right now about how to make something. I am focusing on where to get the materials and what tools will be used (we sell tools and supplies)... but will also show all of the steps and the finished product.
I planned the project, visited several stores, visited several websites, purchased several items, had my webmaster take photos, have the project underway, will take photos of some key steps featuring tools and supplies, and photos of finished project.
It is going to be a nice article that will motivate people to buy from us. I expect it to attract traffic and convert visitors into buyers every month.
-
Priceless Advice!
Last Question Here:
EGOL, for that linked to topic I mentioned, does it have to be a catchy title about the problems solved by the products, or can can we include all that information under one article about how to select a product?
In other words, how much does the title have to match the topic that's linked to?
-
Making best-on-the-web content requires exertion, expenditure and acquiring the cooperation of others.
When I write an article, I don't hesitate to spend several days researching, purchase reference material, call people, email experts, collect data, go to a university, make a video (and reshoot to improve), attend a trade show to speak with people, spend hundreds (sometimes more) on photo props, have a photographer take photos (and retake them to please me), hire an artist to create an illustration (and tweak it several times), use Excel to graph data, contact people to license images.....
The goal is to create something awesome that people who see it will immediately be motivated to share.
You don't sit down and type something.
You think, you plan, you exert yourself. You go after the materials and information that you need to make it great.
It takes time. It's not cheap. Begin with that in mind.
-
Question for you EGOL: How can an article written by the site owner be best-of-the-web? The site owner knows all about what the customer have asked about and emailed about over the years, what all the industry products are, and a lot more, but he's not super-knowledgeable about the whole niche. How do we bridge the gap and make it best-of-the-web without hiring an expert?
Also, we found an excellent writer and do you think it would hurt for her to make the final result, telling her exactly what we want and giving her all the information? She knows the niche but she doesn't know the customers.
-
After listening to people here at seomoz, we're making five 5000-10000 word articles on topics that
This word count is awfully high. I suggest that you stop thinking about big numbers and again focus on quality.
The articles should be long enough to cover the topic in enough detail that it is "best on the web".
the thing that is most linked to that I've found are articles about the problems that the products solve. An article on that wouldn't be as useful to our customers.
This sounds like a lost opportunity. The most linked to is a great target.
Again, focus on quality and create content that blows the competition's feeble attempt out of the water.
-
As long as the article is more interactive, I don't see any problem. Most linked vs. more valued links will be an another discussion point.
Articles of the other types like the following also can be explored:
1. DIY - do it yourself
2. Creative ideas - e.g., Creative Christmas makeovers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category pages ecommerce - SEO best practises
Hi there, I run an ecommerce company, www.footdistrict.com and we are trying to improve our rankings on head terms so we are optimizing our brand pages (ie http://footdistrict.com/marcas/nike.html) Note: a brand page is a category page on my store. We are adding descriptions of each category. This is great as we are adding value. On top of that, we want to add sub-categories just below the description. A sub-category is a family of items. The structure that we are trying to implement is: http://footdistrict.com/marcas/nike.html Nike History/Info of the brand Link Nike family of items A | Link Nike family of items B | Link Nike family of items C | Link Nike family of items C When you click on the first link of the left, you go to a page with all the products of that family and a title that matches the anchor of the category page. What do you think of this structure from a SEO perspective? How would you improve it? I see other ecommerce stores that use tabs or the internal search engine for these purposes. What are the benefits of each choice? Thanks and regards
Link Building | | footd0 -
Which is More Powerful? Content or Backlinks: Ecommerce Sales
Hello, Which do you guys think would bring in more sales: doubling the content across all category pages and top 30 products, or getting 10% more good unique root domain backlinks from broken link building? 350 products in total 50 main categories 150 subcategories. Product page content would be frequently asked questions for the product and would be added by the site owner who is an expert. Thanks.
Link Building | | BobGW0 -
Smashing Magazine SEO article today: Question about a few things in it...
First off, here is the link - http://www.smashingmagazine.com/2012/06/28/content-creators-benefit-from-new-seo/ Right, Number 5 and particularly this part: 'Quick tip for creatives: Set up a personal Google+ profile and incorporate the rel=author link into your published content. (Instructions on how to do this are provided in the next section.)' Create a personal Google+ profile page with a high-quality headshot; Validate your email address; In the byline of any content that you create, set the anchor text to be your name as it appears in your Google+ profile, and link to your profile with a URL that looks like this:https://plus.google.com/102318046680468697385?rel=author. When your content is published, link back to its URL from the “Contributor to” section of your Google+ profile. So lets say you got a Google+ profile, you got a guest post going out on a Auth website, in the byline you have an anchor text link (which is your profile name) and your linking to your profile page. The guest post goes up, you go into your Google+ profile and link to the guest post through 'Contributor to'. How does this benefit your websites rankings? The only thing I can see it benefiting is the blog the guest post is on??
Link Building | | activitysuper0 -
Which Article Directories are still relevant?
Hi, I know Article Directories are not valued as high as they once were and many took a hit from Google. But are there any Article Directories that are still worth posting content on? Thanks!
Link Building | | MasonInteractive0 -
Does commenting on relevant articles positively impact our seo?
I have read conflicting perspectives on whether or not businesses should partake in relevant conversations on blogs' or articles' comments sections. Does anyone have insight on this?
Link Building | | mbelsito0 -
Back to Basics: Article Directories :)
Does anyone do this? I don't any more but what I used to do is: Find 20 article directories I thought were good, register to all and note down in a excel sheet. Generate 1 article (500 words) and make a byline to go with it containing my anchor text link. I would then systematically go through my excel sheet submitting my article to each one. 2 weeks later repeat the process. This is something I used to do a few years ago but stopped because it was duplicate content across the directories but I think I was probably going about it the wrong way. Anyone?
Link Building | | activitysuper0 -
Best tools to find topics (not keywords) to write about?
What are the best ways to find exact topics to write about? Tools? Forums? Any suggestions are welcome!
Link Building | | nicole.healthline0 -
Article Marketing - still valid if done right?
Much of the work I do tends to be on a lot of small to medium sized company websites, the kind of businesses that do not have thousands of pounds to spend or the budgets to create reems of quality content. That said, neither do the competition so one approach that has worked well in the past has been article marketing. The approach would usually be to develop some relevant content for the site itself, even if that is just a range of service type landing pages or answers to relevant customer problems and then build links from the article marketing sites (primarily ezinearticles.com). An average approach would be to write articles that are relevant to the individual services, for instance, problems that can be solved by the service and then to link these articles back to the service pages with the desired keywords in the anchor text. Another approach has been to develop an article with the client that solves a common customer problem for their own site and then to write a few summarised versions of the article for the article marketing sites. Again, with the intention of gathering traffic, giving a basic answer and linking back to the main article with the main keywords we wish to rank this page for. For smaller sites serving a fairly tight geographic area this approach, combined with submission to some quality directories (local and niche) has been a strong combo historically. I know there is a lot of junk on the article marketing sites and there could be negative affects from posting loads of pointless articles but using them properly, to broaden the net, provide answers (albeit summarised) and generate links - is this still a valid approach post the Google Farmers update? It may be interesting to see how the article sites like ezine have to tighten up the editorial process now and if the content becomes better across the board, it may possibly strengthen this approach over time. Do any of you still use article marketing as part of your SEO campaigns? If so, what are your strategies and where do you use? Would love to hear your thoughts folks. Marcus
Link Building | | Marcus_Miller0