What's a good CTR for text ads in GMail?
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I'm running text ads in Google's Display/Content network, and these ads are targeted only to display in GMail.
I'm getting a rather low CTR, but this is to be expected? Then again, how low is too low? What's a good CTR for GMail ads?
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I have about 0.02%-0.06% depending on the client for mail.google.com but it reallly depends on your keywords you are targeting aswell.
On the content network don't bother looking at ctr unless you want to test a new ad
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I don't have an answer for you but I would imagine that the CTR would be really poor. I never even see the ads on my gmail - I look at it so many times per day that my eyes are conditioned to skip right over them. I've never ever clicked on one, but I have clicked on Adsense on a website.
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Low CTR is OK here... nobody looks at ads when they are in email.
Use profitability as your metric.
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That is a huge question. It really comes down to the quality of those clicks? Are they converting? I'd take a low CTR with a high conversion rate over the opposite (depending on ratios, obviously).
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