Should I move our blog internal....
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I wanted to also ask the wider moz community this question.
Our blogs are currently run on blogger/wordpress using a subdomain strategy - blog.website.com and has now gained a home page PR3. It's been running for 2-3 years.
This runs contrary to best practice of website.com/blog.
I'm now considering making the blog internal but want to get your opinion as the longer I leave it, the bigger a decision it will be....
Do the pro's of making the blog internal outweigh the cons of doing so ?
Pro's
- Blog benefits from root domain
- Fresh content on the site that people can interact with
- Root domain benefits from links the content gains
- Easier to analyse user activity
Con's
- Loss of Page Rank
- Effort to 301 all URL's and content
- CMS altered to allow creation of blog content
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This is a decision you only face at blog creation time, once you have strated your blog and it is established, I don't see anything that should push you to change unless it is a "business reason"
A subdomain is arguably not the best practice, but it is not a bad one either
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