How do i target keywords locally
-
I am working for a cosmetic surgeon with clinics in three geographic places. I would like to give him specific keywords that he can go after successfully. When I use the keyword tool with terms like botox cosmetic staten island or breast augmentation tarrytown, I get competitive rankings like 36% or 37%, but it doesnt tell me if there are only a few searchers doing this per month. In Google's Adwords tool, it thinks that the number fo searchers with these same terms is too small to measure, literally giving me back a dash (= insignificant traffic). However, it I use Google Adwords with more general terms, say breast augmentation surgeon, and get a medium/110 global monthly searches, when I come back to SEOmoz tool and assess the same keyword, I find that the traffic picks up doctor sites in Arizona and elsewhere, where clearly no one who wants cosmetic surgery in new York is going to fly to Arizona for it.
So, how do I ensure a balance between targeting too little traffic but including the names of specific towns, and targetting more general terms but not having local prospects.
Has anyone tackled this in a specific medical niche?
-
Clicksjim is right, this can be a good strategy for lower hanging fruit (all locations in footer or at the end of the body content). Start there, then think about creating unique pages for more difficult locations.
-
I recently tested adding a list of the towns and cities that my client serves at the footer of one of their product pages with copy that went something like this:
[company name] supplies [product name] in the following areas: - I then listed around 35 cities and towns with high populations and was surprised to see that I got a page 1 ranking for about 1/3 of them.
Next step for me is to do something like Eric was recommending - especially for the more competitive locations like he said. Good luck!
-
Eric your thoughtful answer is really appreciated. I was heading in that direction, but didnt think to have different pages for different keyword combos. Thank you so much!
-
The way I have handled geographic terms with little data is as follows:
- Find the pivotal seed keywords first. These are the high traffic keywords without any geography attached. In your case I would start with the obvious (e.g. cosmetic surgeon City Name, and so on)
- Next sort the cities your client does business in by population (i.e. by Google traffic)
- Then create your long tail keywords using the seed keyword and city name.
If the amount is manageable I recommend creating a targeted landing page dedicated to that keyword (e.g. Breast Augmentation Tarrrytown, NY.
Now here is where it is very important to take heed. You absolutely must have unique pages. Breast Augmentation Tarrytown and Breast Augmentation Staten Island should pass a Copyscape when compared. Otherwise, the page won't get indexed.
I do this type of work quite a bit, and presently am working with a client that services a little over one thousand cities.
Unique content is a must.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why did I stop ranking on a keyword and how will I rank on it again?
I often see in my campaigns, that keywords which ranked on a page between spot 1 to 5 on the SERP stop being ranked on that respective page, causing the website to be in the 5th page or worse on Google. I also see that the keyword is not linked to a page anymore. What causes this to happen and how can I solve this from happening in the future? Capture.PNG
Moz Pro | | Ginovdw0 -
I have used my keyword only 12 times but on-page grader shows it 40 times?
Hey experts, I hope you are doing great, kindly have a look at this page, my keyword for this page is "Sports Streaming Sites". The text has a length of 5344 words and I'm using my keyword in this post as follow: 1. Text Body: 12 times(including headers)
Moz Pro | | louisaclark1
2. Alt tags: 10 times (20+ Images)
3. Title: 1 Time
4. Description: 1 Time
5. Permalink: 1 Time This is a total of 25 times in 5344 words, but when I check this page with moz on-page grader, it shows that I'm using this keyword 40 times and its stuffed, can anybody please explain it to me, I'm so confused and it'll be so nice of you. Here is the on-page grader report page: https://analytics.moz.com/pro/research/page-grader?keyword=Sports%20Streaming%20Sites&url=https%3A%2F%2Firiveramerica.com%2Ffree-best-sports-streaming-sites%2F0 -
What is the difference between my pages' keyword rank and keyword-specific SERP?
I've been tasked with identifying high volume keywords for products our company sells and optimizing our copy and listings to rank higher on Google. The Keyword Explorer and On-Page Grader have been fantastic for this, but as I write my reports, i'm not sure whether SERP or Moz's keyword page rank would be more accurate for reporting results and movement. For instance, one of our product pages ranks #12 for the highest (relevant) volume keyword, but when looking at the SERP analysis for that keyword, our product page actually shows up at #7 down the list. I've tried naturally searching in Google in case it was an issue of private results based on my user data but it seems to give the same result. Am I conflating two different tools? Or is the Moz rank just an estimate?
Moz Pro | | BJake0 -
Keyword research tools that provide specific suggestions re: Voice Search?
Hi, I'm wondering which are the best Keyword research tools that provide specific volumes and suggestions re: Voice Search - including on question type searches? Any suggestions would be brilliant - thanks in advance, Luke
Moz Pro | | McTaggart0 -
Tracking keywords beyond #50 in the rankings?
Although Moz does a great job of tracking keyword rankings within the "top 50", a lot of the time with new sites and new content we are trying to track improvement in performance way out beyond that (just trying to get into the top 50). Although Moz tells me that a keyword has moved up or down outside the top 50, without knowing the actual position it's hard to reconcile that in terms of improvement. Is there a tool out there that will do what Moz does for the top 200?
Moz Pro | | Gavin.Atkinson0 -
Accurate Google Keyword Ranking for a domain
Hi Folks, SEO N00b here, in a new job so please go easy on me if i ask stupid questions. I'm looking for some clarification on Google Keyword rankings. I am looking for accurate Google Keywords rankings as when I log into Google Webmaster Tools I am given values like (6-10) for a ranking? When I used SEOMoz (Research Tools -> Keyword & Ranking -> Rank Tracker) it gives me an even less accurate range by simply saying >#50?Why is SEOMoz giving a completely useless metric? Why is its actual rank not shown? I know rankings are becoming less useful as a metric with Google moving toward personalized search but I still have reports to deliver to clients so the conversation of what metrics are going in the report is to be had another day. Right now I just want to get accurate rankings, from what I've found online Google Webmaster tools is recommended as the de-facto ranking tool but it doesn't provide accurate results so how can that be (yes I know it averages out the ranking but 6-10 is a range of values not a single value that represents an average) Dave
Moz Pro | | icanseeu0 -
Tracking keyword rankings on sub pages
Hello, What is the best way to track keywords on sub pages of a website through seomoz? Do we need to create a separate campaign for each sub page? Thanks for all the help!
Moz Pro | | DerekDenholm0 -
Do you track both plural and singular variations of your keywords?
Howdy, In trying to make the most of the keyword tracking slots we get with the SEOmoz tool our discussion turned to the importance of tracking both variations of search terms that could be plural or singular. The example is that we run a local business search database so we target search terms like "chicago pet stores" and "chicago pet store", however the language of our site almost always uses the plural version of the business category. On one hand we want to know exactly how we rank for variations of search terms, but on the other, with the number of categories we have we could be tracking thousands upon thousands if we included every variation ("pet store chicago", "pet stores in chicago", etc.) So what say ye fellow optimizers? Is it worth tracking variations of search terms or do you find that Google is smart enough in coalescing the intent of similar search variants that tracking against the most commonly searched one is enough? Thank you all!
Moz Pro | | qurve0