Seo industry for seasonal items
-
Just wondering what type of link building people do for seasonal sites take http://www.sukkahworld.com or http://www.wreathsgalore.com as an example
Out of season nobody wants to talk about a Christmas wreath.
Do you just a get links off topic or focus on on site content and then get all your links during your season?
-
Nobody ever knows for sure what their competitors are doing.... so take this comment as a "suspicion" rather than a fact.......
I have a site that sells items that are really popular at Christmas. It usually ranks really well from about February through October... then the same few competitors jump above me for the Christmas season then drop several places in the SERPs shortly after New Year.
I believe that they buy a big load of temporary links that are displayed starting about September 1 and are taken down at the end of December. This gives them the big boost in the SERPs for Christmas but does not have those links in their profile all year long which could flag them for manipulation.
Just sayin' what I think.
-
Get creative. Take on topics that do deal with Christmas year 'round, but in a relevant and creative way. Most importantly, take a look at how your competition takes on the topic of Christmas wreaths year 'round. Make it fun. There's always "Christmas in July" and a bunch of other fun ways to integrate the topic of Christmas wreaths throughout the year.
-
yes but take http://www.sukkahworld.com what real site is linking about them now?
-
no link building is an ongoing process and it takes time for Google to give you credit for links and the longer they are up there the better they are. So even if no one is looking for chrstmas wreaths in july your site should still be ranking for that term all year round. You could kick it up a notch a few months before the season though and promote heavily on FB and social media sites. Maybe even adwords dare i say.
There are tons of all year round christmas shops now so relevant linking should not be impossible. Also there are other types of wreaths like grave wreaths that maybe the business could go into?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building | SEO Agency Cardiff
Hello, we have been link-building to the home page for some time now. We believe that we have better on-page SEO than some of our direct competitors. We want to rank for “SEO Agency Cardiff,” but despite building backlinks, building Nap, and writing content marketing, it will not get onto the first page of Google. Despite hundreds of hours spent on it, and all SEO reports saying we are better than some of the companies on there, are there suggestions as to what our agency could be missing? We would be grateful for any SEO advice, as we cant get it onto the first page of Google, despite hundreds of hours, trying get on Google for this keyword "SEO agency Cardiff".
Link Building | | sarahwalsh0 -
What do you think of these profile links for SEO?
In my Google Search Console today, I saw a link from Creative Market. In Moz last week I saw a link from Instructables. In Moz, they have high numbers. DO you think these type of profiles have a big impact? https://artists.spotify.com/c/artist/3N1BM4dOORzK8BF6DrkEDU/profile#about (Moz-50, ahrefs-14) https://creativemarket.com/julie.gallaher (Moz-36, Ahrefs-12) https://www.instructables.com/member/jazzmansac (Moz-42, Ahrefs-13) https://moz.com/community/users/907261 (Moz-50, Ahrefs-25) https://www.are.na/julie-gallaher (Moz-25, Ahrefs-11) They all look to be do follow links
Link Building | | julie-getonthemap0 -
Directory listings for a new site and it's implications on SEO
Hi all, In classic newb style I have submitted my new site to several uk directory listings after seeing these listings used by competitors, both local and national. I chose ones with a low-spam score as shown on the Moz site explorer. Now my domain score has jumped up several places over a few days, as has my search position, but will these listings "hurt" in the future? I fully intend on chasing and gaining non-quick'n'easy links in the future for he record. Many thanks!
Link Building | | UkPod0 -
Outbound links for SEO
A colleague of mine is arguing that having the right outbound links on your website is important for SEO. It seems to me that it would help Google and other SEs to categorize your site, but it wouldn't be a significant ranking factor in itself as anyone could do that. This is being used as an argument to keep links on our site linking to theirs. I've not done any experiments with it, however, and the site in question is ranking fairly well currently. I just don't think that's the main ranking factor as they have fairly good backlinks as well. Anyone have direct experience with this sort of argument? Thanks, Tom
Link Building | | TomBristol0 -
Creating A Scholarship For SEO
My client is a Law Firm just outside of Tampa, and I am trying to get her keyword phrase: "Tampa Car Accident Attorney" in the top 3. One of the strategies I want to use is to create a scholarship for "Tampa Area Students and how a car accident impacted their life" or "Tampa Area Students and how they think they can decrease car accidents." (that's still be worked on). Once the scholarship is created, I want to put it on our Tampa Car Accident Attorney page, and get other companies to link to that page. My question is what links should we go after? Because that will tailor it to who we give the scholarship to. We could give it to a University of South Florida student, and get one .edu link. We could do the same thing for the University of Tampa, or Stetson Law School, but we'd only be getting one link from each of them. If we set it up for high schoolers, we can get more links from the community and schools, but I'm not sure high school .edu links matter all that much. Is 10 high school .edu links as important as 1 college .edu link? I don't know. If anyone has had an experience with this or any insights, I'd greatly appreciate it. Thanks!
Link Building | | KempRugeLawGroup1 -
SEO and PR
In the home improvement industry (windows, doors and conservatories) what is the best approach with regard to PR in order to build quality links. It's a lot easier if you are selling a computer, mirror, widget etc as you have an actual product that you can send magazines,bloggers, journalists to review/feature for inclusion in their publications. It's a lot more difficult if you are a builder, double glazing installer etc to get this PR coverage as you have nothing to send them to review, feature etc. What approach do the experts on the forum think that would work best in the double glazing industry to secure coverage across publications both online and offline?
Link Building | | ocelot0 -
Is business related directory paid links OK for SEO?
I heard paid links are not good. My business is wedding related e-commerce. There are some wedding directory site out there and I need to paid them in order to put my links there. Are these directory links also count as paid links? Is it bad for SEO? I saw some popular wedding sites put their sites there too. BTW, is Yahoo , botw or business.com directory treated as paid link? Thanks, Hon
Link Building | | honkwok0 -
Should I use RSS Feeds for SEO Purposes?
Hello... I am wondering if RSS feeds are good for SEO purposes... If i have a blog on my e-commerce site that links back into my site, should i then submit my feed to a bunch of RSS feed sites? Please tell me if i should be submitting my feed to all the RSS Feed Blog directories i can find or if that will appear as though i'm trying to gain links in the wrong way, from Google's perspective. For example: http://www.feedage.com/ http://www.feedlisting.com/ .... just to name a few of the directories i've found Thanks
Link Building | | Prime850