Who is doing ecommerce video right?
-
I'd like to see if I can get some channels of ecommerce companies that are doing great videos about their product and service. I found this one from 2012 mozcon: http://www.youtube.com/user/mybinding/videos?view=0&sort=p&flow=grid
Can we get some examples of ecommerce companies that are doing video right?
-
There are actually very few Ecommerce companies doing video right in terms of SEO - including My Binding, who get outranked by YouTube for most of their videos. It's worth noting that putting product videos on a YouTube channel is invariably a bad strategy, so I'd look outside of channels and search for some good sites with securely hosted videos on them, rather than YouTube embed.
However, in terms of content, i'd recommend looking at www.appliancesonline.co.uk who I think do superb product videos and have superb product pages all-round actually.
-
Agreed. I'm looking for more of the smaller businesses though. This place has some good stuff but is not ecom: https://www.youtube.com/user/liquidwebinc
-
Zappos.com has amazing on-site product videos, and their YouTube channel ain't too shabby, either.: http://www.youtube.com/user/zappos
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
why google never shows Coursera or Udemy videos in the SERP?
I work for a website pretty much like Coursera, and google never brings up our videos in the SERP. It has been indexed and Search Console URL Inspection tool identifies it as a video object. is it a technical issue or just google doesn't like to show us in the SERP? Is there any way to fix this?
Image & Video Optimization | | semrtaz0 -
Video on Site Before Youtube?
We are going to create a few 1 - 2 minute instructional videos. I will be creating a blog that will include the video for our main website. I want to say I read or saw (Whiteboard Friday) that Rand Fishkin mentioned to place the video on your site first for about a month (or weeks). Then, you can publish it on Youtube etc. It sounds like a good plan. Have Google index your blog with the video and receive organic traffic. Then place it on Youtube. Is that correct? Is that the best practice? Like i said, I think it was Rand that discuss this. Would love to get feedback. Thanks.
Image & Video Optimization | | Kdruckenbrod0 -
YouTube Videos on SERPS
Hi there, One of my clients is asking why there's this big SEO result when https://www.google.es/search?q=botemania+youtube&oq=botemani&aqs=chrome.0.69i59j0j69i61j69i57j0l2.1149j0j4&sourceid=chrome&ie=UTF-8. What kind of search results are thos with this big video first result? Any tips how to achieve this? Something related with the views, video description?. I tested a few other similar queries, even big brands included in the search query and this kind of SEO result does not show up. Any help would be appreciated, thanks! qGwcE
Image & Video Optimization | | poliedric0 -
Vimeo Pro, video SEO and rich snippets
Hi All, we are producing product demonstration videos. One major aim with these videos is to help our rankings for these specific product pages and associated keywords... and to get rich snippets displayed on Google results pages against our listing. We have used schema.org markup in the product pages body code along with / next to the embed vimeo video code on the product page in order to hopefully get us rich snippet listing... we used schema.org markup as this seems to be the main current markup for rich snippets we have hosted the video via Vimeo Pro so that it is served quickly and not affected by speed of our hosting server or any possible bandwidth issues on our hosting server and ensure sthat the traffic comes to our site pages rather then Youtube or similar Vimeo Privacy settings for the video have been set so that we have not allowed it to be embed anywhere except for our own domain and the video is not displayed on Vimeo.com to ensure that the video is not duplicated anywhere else... so that this is unique content on our own site for maximum value for our domain We have used the "old code" from Vimeo Pro for embedding the video on our product page rather than the current iframe code as from what i understand Google cant follow very well and doesn't necessarily trust content displayed in iframes. Video and schema.org markup code used is on product page is: <div itemprop="<a class="attribute-value">video</a>" itemscope itemtype="<a class="attribute-value">http://schema.org/VideoObject</a>"> <p ><strong>Watch our <span itemprop="<a class="attribute-value">name</a>">Click 7 Lite Duo demonstrationspan>:strong>p> <meta itemprop="<a class="attribute-value">thumbnailURL</a>" content="<a class="attribute-value">http://www.3wisemonkeys.co.uk/img/products/nextbase-click-7-lite-duo-thumb.jpg</a>" /> <meta itemprop="<a class="attribute-value">duration</a>" content="<a class="attribute-value">T2M23S</a>" /> <span itemprop="<a class="attribute-value">description</a>">A product demonstration showing what's included in the box when you buy a Click 7 Lite Duospan>...:<br /> <p align="<a class="attribute-value">center</a>"> p> <p align="<a class="attribute-value">center</a>"><object width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>"><param name="<a class="attribute-value">allowfullscreen</a>" value="<a class="attribute-value">true</a>" /><param name="<a class="attribute-value">allowscriptaccess</a>" value="<a class="attribute-value">always</a>" /><param name="<a class="attribute-value">movie</a>" value="<a class="attribute-value">http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0</a>" /><embed src="[http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0](view-source:http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0)" type="<a class="attribute-value">application/x-shockwave-flash</a>" allowfullscreen="<a class="attribute-value">true</a>" allowscriptaccess="<a class="attribute-value">always</a>" width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>">embed>object> p> div> Page this code is used on: http://www.3wisemonkeys.co.uk/proddet.jsp?id=2016&cat=1 Could anyone confirm whether the above seems to be what we need to do / should be doing to get the most value from these videos for helping our web site rank better with Google / search engine results pages as well as getting rich snippets displayed? Lastly does the above code seem correct and include all the necessaries for rich snippets? Thanks for any pointers.
Image & Video Optimization | | jasef0 -
What is the best way to embed a link back to our site in our video embed codes?
Our site has over 100 great videos. We are currently streaming them all from our YouTube channel. I noticed SEOMoz is using http://www.wistia.com and that when I copy and paste a video from SEOMoz that code has a link back to the SEOMoz site in it, which of course is awesome for SEO. My question has several parts: Is this possible to do with an embed code from YouTube? Specifically directed towards SEOMoz: Which of the 3 types of player did you choose, HTML5, Flash or javascript? Why? Is Wistia just creating a video feed, or are they actually hosting your video content too? Our goal is two-fold: 1. We want people who embed our videos to be also embeddding a link back to our site and 2. We want our videos to be found in SERPs and have those direct people to our site instead of our YouTUbe channel. I'd welcome any comments regarding video SEO in this thread. Thanks!
Image & Video Optimization | | danatanseo0 -
Video Optimization
Our videos are not appearing in Google video search. We use Brightcove for our videos and thety are in embedded in the site as flash and html 5. We are using meta data on the Brightcove videos We have added a video sitemap and submitted it to GWT - but after several months, our videos are still not showing up Any ideas how we can address this problem and better optimize our videos for the search engines? While we post some of our videos on Youtube, we use Brightcove when we embed and publish the videos on our site
Image & Video Optimization | | tim.mcgovern0 -
What is inside the SEO Training Videos?
Hi, I have read the book "art of seo", now I found that there is a SEO training videos " Ultimate Advanced SEO Bundle: Tips, Tricks & Tactics Volumes 1 & 2 URL: http://www.seomoz.org/store/4 What is the content inside? is it worth to buy even if I already read the book "art of seo"? please advise. Thanks -David
Image & Video Optimization | | David6800 -
VSEO - Is backlinks help youtube video to rank well??
hey, I made a test & got backlinks to 2 youtube videos of mine and saw what should happening in next few days..but nothing got! I didn't get update or change in my videos even if the keywords are low competitions.. but when I read many posts & experts say that getting backlinks to your youtube video or VSEO count by google and we should doing it! the only way I've found to improve your youtube video ranking in google is to add it in blog & use video sitemap! but I'm also use video to direct affiliate link & there where I think backlinks should work to help me. I would to know from your experience is that worth to do or not or if backlinks for youtube are link ping we should do it directly when we upload video? PS: any info or idea you've it can be a very helpful solution for all! thnx
Image & Video Optimization | | akitmane0