Whats the best way to separate Google Shopping from regular organic traffic in analytics?
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whats the best way to separate Google Shopping from regular organic traffic in analytics?
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David, Cyle is right on. To expand, you can also set the remaining parameters to your sites Categories, Brands, Product-Type etc. for further segmentation.
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One way is to attach the utm parameter on the end of your product URLs in your Google Shopping Feed. Use Google URL Builder to do this: http://www.google.com/support/analytics/bin/answer.py?answer=55578 , this will put the traffic that comes to your site via Google shopping into a campaign. This takes longer to set up, but it makes segmenting the traffic from Google Shopping way easier.
Good Luck
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