SEO Ads On Third Party Job Sites?

[LukeHutchinson]

Hello all,

I seriously doubt I will get a reply to this as I'm guessing no one has experience with it. if you do though then I would appreciate any information either via comment or PM.

Basically, I need to know how I can improve the rankings of job posts within the third party sites. An example would be totaljobs.com, how can I improve the rankings of advertisements that are posted there or is it simply ranked by date and location?.

When I had my eBay business, I did a lot of research on eBay SEO and discovered some important factors for ranking within the eBay website. I'm basically wanting to do the same here on job board websites for job ads posted to them.

Their algorithms won't be as advanced as Google etc so I'm guessing if they do they will be open for higher keyword density levels and that kind of thing..

I've googled it quite a bit and can't find any information at all on it.

Thanks.

[Nobody1560986989723]

From a programmer's perspective I would assume a basic algorithm exists where your search is partially matched, then shown in reverse order (most recent first).

If they're clever they might match other factors from your profile against the job requirements - e.g. if you have a required qualification, or previous experience.

As it's been a while since I applied for a job and the last job site we built was over a year ago, I can't speak for 'most job boards'. If I were you I'd give a few a spin and see if you can work out what's going on when you search. Try some non-logged in searches, then set up a profile and try again, see if the results are different.

Martin

[LukeHutchinson]

Hi Martin,

Thanks for the reply. Do you think that most job boards use some kind of algorithm to determine results or do you think they simply arrange by most recent?.

I'd love to hear your thoughts on this.

Cheers.

[Nobody1560986989723]

My initial opinion would be to do all your 'standard' SEO activities as far as you have the ability to

1. Get your keyword choices right
2. Get the on-page optimisation right based on (1)
3. Link Build/Social Media Share

And couple all of the above with some competing page analysis and see why those pages are ranking for the relevant keywords.

As it's a third party website you may be limited in terms of implementing (2) but do what you can and use SEOmoz's on-page tool to guide you on this. So in essence, not much different from any other campaign.