Sale-a-day websites massive unused seo power, where's their marketing?
-
How do these companies market themselves so well? Is it 90% social media?
I'm curious to how they initially got off the ground and it seems like I need to be exploring these marketing techniques as well.
-
Agreed. These sites are big on referrals. If you invite a friend and they make a purchase you receive a kick-back. Your friend also receives a discount on their first purchase on some of these, etc.
This promotes passing on the message and is a huge marketing tool.
-
If you truly provide an exceptional value for customers or if you fill a niche need in an exceptional way, all you have to do is let a few people know about it and the marketing will take off on it's own. Do something better then anyone else to where people want to tell their friends about it.
When you can walk into a large office environment and notice employees in their cubicles talking about your site or company with their co-workers, you are probably doing something very well or, as EGOL would say, kick-ass
-
hehe..things I can tell you about hautelook and gilt. Let me put this in simple terms so you will understand better.
These sites work on closeout items from brand stores (think about groupon) except much larger picture with product to clear out - seasonal clearances. In one day for example products from company I work with cleared products on haute for 45K..That is just one day.
Marketing. Very simple. Email Lists. Extremely large email lists and referrals. We are talking about millions. What you need to know that each one of those stores is not started by an average guy. These are huge chains like nordstrom, macy's that use their mrkt initially to start it and then it is all about friend referrals. Super cool idea. Be big to become big. Stay tuned though - these are little fish still. In spring you will see what zappos is doing with it as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
SEO Learn Center | | CatherineCorn10 -
Need Screen share program that doesn't require download
Hey Moz Family! I'm looking for a screen share platform, like gotomeeting, for our agents. However, we need one that does not require the other party to download anything. I know I came across it once... they sent me a link that prompted for a code and that was it. We work with seniors, half our problem is getting them to the right place on there computer. Having them download something to see their screen will be to hard. Any recommendations? Thanks!
SEO Learn Center | | LindsayE1 -
Analytics for SEO
Can someone recommend a good (advance) online or offline (Europe) training course for Google Analytics?
SEO Learn Center | | Tormar0 -
Basic skills for correcting and tweaking SEO issues
Is there an online resource that has good video tutorials for the basic skills someone would need to make code corrections for SEO related tasks? We would like to make use of some of our internal resources in slogging through some of the tasks of making the corrections. Is there a good training resource online to achieve this?
SEO Learn Center | | rhgraves651 -
SEO as part of University Curricula - real examples
Does anyone know of any universities that offer SEO as part of the curricula? I am currently working on getting SEO into an Argentine University and it would be nice to have precedents. There appears to be demand as you can see here http://www.google.com/trends/explore#q=seo%20university yet when you search "SEO university course" or something similar, no name brand universities show up. https://www.google.com/#q=seo%20university%20course. Distilled does. I am interested in hearing people’s opinions on having SEO be taught at universities. Thanks Carla
SEO Learn Center | | Carla_Dawson0 -
Is SEO Certification.org Worth Having?
I am new to SEO and I am trying to get properly trained. Have the SEO Certification.org professional is worth it? What's your think? Are there any other certifications to have that will properly train you? I know google has one.
SEO Learn Center | | AppleCapitalGroup0 -
What are the things I should tell my website developer to keep in mind for on-page SEO wise while outsourcing it?
I have done the keyword research for my target and will do the copy writing in-house suited for both visitors and bots.Like suitable headers and mention of keyword in the content,mention of keyword in link,having video in the page if possible etc. I need some help for a proper interlinking strategy and main question is, what are the things to be taken care of in coding/development SEO wise,which should be told to developer. I am going for custom development in .NET platform( if it matters anyway ) My site will have 3 products/services page and rest are resources and Q&A community. I am targeting the keywords for 3 products. Q&A community and resources should help me in long tail keywords. Any kind of advice,suggestion is welcome. Thanks
SEO Learn Center | | RyanSat0 -
What SEO conferences do you recommend?
I need your recommendations for which SEO conference I should attend to during 2011-2012. I've been working with SEO since 2002 so I'm not a beginner. I want the good stuff! 🙂 However I havn't been to that many conferences before, only PubCon Las Vegas several times. I would therefore appreciate some help from you guys who have tried them all (or at least several of them) 🙂 Thank's a lot!
SEO Learn Center | | Googleankan0