Site Wide Title Tag Discussion
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Do you think it's good to have an instance of your primary keyword occur on most of your site's title tags throughout your site?
Or do you think having the keyword occur in most title tags throughout the site will dilute the ranking ability for the home page?
I haven't read much about this in "best practices" for title tags.
hmmmm...
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I think by most SEO standards, people would suggest diversifying your keywords as much as possible.
However, I have multiple sites that in order to stay targeted, I have to use the same high traffic keyword, hundreds of time throughout the site.
I've had very positive results when dropping in the keyword, in every meta title (including product pages) and adding any additional keywords in the long tail. (the majority, if not all page 1)
I thinks as long as you mix things up for the rest of title it shouldn't be an issue.
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You might want to use your analytics data to find the variations of terminology that your visitors use to find your pages, then use those variations in page titles, given that you're selling primarily one type of product.
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_If you are running an ecommerce website, just keep the product name along with call to action. Repeating the same keywords might affect the visibility of your website adversely. For example:
<product name="">| Call to Action</product>_
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How about adding pages around similar related terms? If you have a branded term for the sitename, you should be able to get away with that.
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What if you're an ecommerce site, selling primarily one type of product?
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It is not wise to continually repeat your keywords in the title tags, it looks spammy and can do more harm than good.
Each page should be about a different subject so they should be titled as such
All the best.
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