How can a page be top rated for a phrase it does not have?
-
Hi,
While looking to buy a Christmas gift to my wife I was searching for yellow diamonds.
Being a bit familiar with SEO I gotta understand how the following page was ranked 4th for "yellow diamonds":
http://www.bluenile.com/diamonds/fancy-color-diamonds
The phrase yellow diamonds is not mentioned even once!
Thanks
-
I have ranked 100's of keywords on sites that I wasn't allowed to touch the front page of. The keywords were not mentioned on their pages at all either. In some instances your keyword doesn't even need to be on the page to rank like i this instance.
Have a great day.
-
BTW, I was curious and just now had a look at the page you are referring to, using the SEOMoz On-Page Analysis tool and it gave a "C" for the keyword "Yellow Diamonds". A "C" means the keyword appears in 70-80% of the tested elements.
So, now you can see what I've been talking about above comes into play for the exact keyword "Yellow Diamonds".
BTW, For "Diamond" it received "B" (Which is higher than "C") and for "Yellow" it received "C" again. So you can see that these combination led to the SEOMoz On-page Analysis tool giving a "C" for the exact keyword "Yellow Diamonds"
-
Hi,
Based on the OpenExplorer Tool, it seems like the sites are linking to them on the keyword "Blue Nile."
However, based on Rand's prediction on Google using Co-Citation, it seems to make sense. It may be because other sites are mentioning Yellow Diamond by Blue Nile without linking to them and Google sees that or used Blue Nile as anchor text and linked but Google is still picking up that Yellow Diamond is associated with Blue Nile. Therefore, it is ranked 4th.
Hopefully this solve your curiosity. I actually learned something new as well.
-
Since your question is about on-page optimization...If you look at the page source code, for this particular page you are referring to, you'll see that the words "yellow diamond" and a combination of Yellow and Diamond(s) appear several times. To be specific:
-
Yellow Diamond - Once (On meta name="<a class="attribute-value">keywords</a>" content= )
-
Diamond/ Diamonds - More than 70 times (Including on ahrefs, links, alt tags, h tags etc.)
-
Yellow - More than 50 times (Including on ahrefs, links, alt tags, h tags etc.)
Add to that the fact that they might be having good references from outside pages.
So, there you go.
-
-
Just wondering,
Are the backlinks for "yellow diamonds" or you didn't go so deep?
-
Hi,
I took a quick look at the website and actuallly did the search on Google. Although the word "Yellow Diamond" is never mentioned in the text ,but they did use yellow "text text" diamond (such as Yellow Radiant Cut Diamond) and from what I see, Google is picking up on that. Furthermore, I see that they also used Yellow "text text" diamond for the Image Alt Texts and Image URL which are also factors for on-page SEO.
Furthermore the keyword yellow "text text" diamonds are mentioned a lot of times in the related items section.
I understand why you wondering why although they didn't use "Yellow Diamond" on any on-page factors, but since you are familiar with SEO, you should know that backlinks are really important to ranking factors as well. I just used SEOmoz's research tool to check on bluenile.com's linking and saw that they have a lot of backlinks from high authority sites. I believe that is the reason why it is ranked 4th.
Edit: I just saw the video that Tyler mentioned in his answer and it seems like it applies to this situation as well.
Hope this helps!
-
Thanks but I'm not even talking about anchors and/or links from other places.
I'm talking about plain on-page texts.
The page does no have the phrase "yellow diamonds" written even once.
It's amazing
-
The best answer I have seen is from a Whiteboard Friday that Rand put out a few weeks ago.
Take a listen, it is interesting and if I read your question correctly, it is the answer you vare looking for -or at least a good starting point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we show(to google) different city pages on our website which look like home page as one page or different? If yes then how?
On our website, we show events from different cities. We have made different URL's for each city like www.townscript.com/mumbai, www.townscript.com/delhi. But the page of all the cities looks similar, only the events change on those different city pages. Even our home URL www.townscript.com, shows the visitor the city which he visited last time on our website(initially we show everyone Mumbai, visitor needs to choose his city then) For every page visit, we save the last visited page of a particular IP address and next time when he visits our website www.townscript.com, we show him that city only which he visited last time. Now, we feel as the content of home page, and city pages is similar. Should we show these pages as one page i.e. Townscript.com to Google? Can we do that by rel="canonical" ? Please help me! As I think all of these pages are competing with each other.
Intermediate & Advanced SEO | | sanchitmalik0 -
Webmaster or analytics can we find pages that are 404
Hi, Webmaster or analytics can we find pages that are 404 404 landing pages? From which source to what page and from page i get the 404 error when someone accesses my webpage? Need to know which pages are live on sites that are broken in my site Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
On-page optimization - Am I doing it well?
Hi Mozzers, I'm sitting here going through our site and optimizing all of our content.
Intermediate & Advanced SEO | | Travis-W
For the most part we've just written without correct keyword research, so the content lacks focus. Here is a page I would consider finished - http://www.consumerbase.com/international-mailing-lists.html I have our KWs in the: URL Title Tag Meta Description Bolded in Content Image Alt Attribute. If I optimize my other pages like this, will I be good?
It feels a tiny bit stuffed to me, but SEOmoz's on-page tool gives me glowing numbers. Thanks!0 -
Why does my home page show up in search results instead of my target page for a specific keyword?
I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up" - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | chunkyvittles0 -
Will pages irrelevant to a site's core content dilute SEO value of core pages?
We have a website with around 40 product pages. We also have around 300 pages with individual ingredients used for the products and on top of that we have some 400 pages of individual retailers which stock the products. Ingredient pages have same basic short info about the ingredients and the retail pages just have the retailer name, adress and content details. Question is, should I add noindex to all the ingredient and or retailer pages so that the focus is entirely on the product pages? Thanks for you help!
Intermediate & Advanced SEO | | ArchMedia0 -
Pricing Page vs. No Pricing Page
There are many SEO sites out there that have an SEO Pricing page, IMO this is BS. A SEO company cannot give every person the same quote for diffirent keywords. However, this is something we are currently debating. I don't want a pricing page, because it's a page full of lies. My coworker thinks it is a good idea, and that users look for a pricing page. Suggestions? If I had to build one (which I am debating against) is it better to just explain why pricing can be tricky? or to BS them like most sites do?
Intermediate & Advanced SEO | | SEODinosaur0 -
How can I tell which website pages are hosted on the root domain vs the www subdomain?
One of the SEOmoz help desk professionals told me this today regarding some of my website pages. "it looks like you have pages hosted as separate pages on both the root domain and the www subdomain, which means that these pages are competing for rankings and authority. You may want to consider a 301 redirect or the use of rel=canonical tags.". Can anyone help me understand this? How can I tell which pages are which?
Intermediate & Advanced SEO | | webestate0 -
Page titles
Hi Guys, Hope your all well and business is good. I have been going through and changing page titles for my site which is currently huge attracting massive amounts of traffic. However from my pro membership i have notice a lot of the rankings in Google search engine has decreased. I have been using a strategy that i read on SEOMoz which is; example Keyword | Page heading | company name Is this why? if so what is the best method? I have changed nothing else so far.
Intermediate & Advanced SEO | | wazza19850