Are links irrelevant now?
-
After having one of my sites trashed by penguin, I rebuilt it on a new domain. Pretty much everything was the same except for the look of the site plus I decreased the keyword density and did a few other things to avoid future Penguin penalties. I created a small number of directory links. My site is now maybe 6 months old, doesn't get much traffic, however I wa suprised to see that my main keyword " uncontested divorce lawyer" is now ranking number 1 in google in US ! This despite the EMD update. The domain name is www.uncontesteddivorce-lawyer.com . Like I said I still don't get a lot of traffic on this site. I have another site which until recently was driving over 500 visitors a month, since November it has declined to 350 a month. This site is over 4 years old and was unaffected by all the updates, until recently. It too is an EMD but has more links. Not co complain but can anyone explain the #1 rating? Also it would appear that links are practically irrelevant. I have read and heard that practically no one is linking to content, instead they are sharing, liking, etc. Any comments
-
Lots of questions here. I wouldn't assume that your #1 position is secure. So rather than ask why, I would be working to shore up its position by establishing more quality signals, such as earning some links from high-authority sites and setting up Google authorship on the site.
-
Hi,
In terms of your no. 1 ranking... If I am reading your note correctly, the URL contains the keyword and this carries significant value. I would say that I am still seeing relevant value in external back links, depending on the quality of linking site, content, and anchored text links. In your profession, you may see benefits of contributing to legal blogs, which would establish you as an authority in this area. Best of luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase of non-relevant back-links drop page ranking?
Hi community, Let's say there is a page with 50 back-links where 40 are non-relevant back-links and only 10 are relevant in-terms of content around the link, etc....Will these non-relevant back-links impact the ranking of the page by diluting the back-link profile? Thanks
Algorithm Updates | | vtmoz0 -
Member's Badge as Link Building to Homepage or Internal Pages?
Providing members and embeddable badge is a well known link building tactic. Is it better to have the badges from hundreds or even thousands of members link back to the homepage of a website, or a lot of different inner pages? The inner pages would the their individual's profile which sits under a category (such as a service and organisation by location). Member's websites would be related to the content of the website generally. What are the advantages of each? 1. Links to homepage make it easier to rank for competitive keywords on the homepage? If the types of websites were to vary a lot, say a carpet cleaning website and a web designer website, if they all linked to the homepage, would it cause some confusion for the link profile?
Algorithm Updates | | designquotes0 -
External Linking Best Practices Question
Is it frowned upon to use basic anchor text such as "click here" within a blog article when linking externally? I understand, ideally, you want to provide a descriptive anchor text, especially linking internally, but can it negatively affect your own website if you don't use a descriptive anchor text when linking externally?
Algorithm Updates | | RezStream80 -
Since authorship markup requires a domain email, how can a community website allow users to link their Google+ profile?
It seems that Google now requires authors to have a valid email on the domain. This is easy for the traditional web publication. But what about community websites like SEOmoz? How can a community website allow users to link their Google+ profile? Will community websites like SEOmoz be required to 1. Give all users a domain email 2. Ask users to validate the email address with Google? Seems overly complicated.
Algorithm Updates | | designquotes0 -
Is building a WordPress plugin a bad link-building strategy now?
One strategy I was considering for a new site was developing a WordPress plugin that would have the side-effect of generating lots of back links. Given Google's recent over optimization update, this sounds like it could be a really bad idea. The nature of the plugin would be such that it would probably be used on very new blogs with low quality.
Algorithm Updates | | JonDiPietro0 -
Are you guys finding more No Follows being counted as links?
Wonding if anyone is finding more and more no follows actually being counted as links.
Algorithm Updates | | barrystix30 -
Are the latest Ranking Reports counting the new large format site links as positions?
Received my weekly ranking report this morning and noticed a specific keyword that I've been ranking in the 3rd or 4th spot has dropped a significant amount of positions. I tested the results myself and it appears the site links of the manufacturer are being counted as positions? My keyword has me in the 3rd position (although it is much lower on the physical page now because of the new format). I'm really wondering how this will affect organic listings going forward - this new format could be a game changer.
Algorithm Updates | | longbeachjamie2 -
WIll embedding affiliate links from Amazon, commission connection services, and AdSense damage your SEO?
Will having affiliate marketing links and images on your website damage search engine ranking on certain terms? Those affiliate links are just for office tools and online document services and nothing like an adult contents or spamming.
Algorithm Updates | | WebMarketingSmart1