2 sites in one niche?
-
Hello,
Can you be penalized for having 2 ecommerce sites in the same niche? Is there a way to do it white-hat? Please explain.
-
Google will simply filter out duplicate content unless you do it really badly and then you would probably get a message in GWT saying that you had copied something. If you have multiple sites in the same niche and are genuinely contributing original and valuable content then I don't see an issue. If I'm not mistaken match.com and chemistry.com largely run dynamic content and do a good job of it too. Dynamic content (which makes sense) is the easiest way to go with this in terms of building maintainable sites going forward.
-
That's how we do it too Will. We rank the first site and then add the second. You'll learn a lot about the niche when you build out the first one.
You can also do it where you have a e-commerce site as your main site and a reviews/ratings of products for the other site. You can have the product reviewed on the second site and pull that data to your site for additional reviews (not just reviews about your site but about your site's products) Works well and you can generally rank the pages pretty fast.
-
The consensus seems to be that it is whitehat when the content on each website justifies having different websites, and it is blackhat when you go with duplicate content. I will play the devil's advocate and say that this tactic typically makes me nervous because it is an option that seems to appeal to companies that don't want to invest in really outstanding content in the first place. That doesn't apply to everyone (Match.com and Chemistry.com would be two good examples of doing it right), but I think it makes sense to really nail one website before launching a second, and then having a plan to really nail the second.
-
Definitely not. It's a great way to dominate SERPs in your niche. We have a range of lead generation websites which we use in this way. As long as the content is unique then there is great benefit.
-
In my experience, no. We purchased another company in our niche and have maintained the website that came with the company. The product lines overlap almost completely, and both sites rank very well. We write unique content for each site and change the names of overlapping product lines. We're not taking any pains to be sneaky -- our corporate address appears on both sites, there's some interlinking, and they're on the same C-block. If Google wants to punish companies that do this, they haven't bothered creating an algorithm for it. I'm not sure they'd want to punish this, however.
-
No penalty but you have to be careful with duplicate content. The issue with this is going to be branding. If you get a follower of Site A then they probably won't follow site B (it's possible but doubtful) I create "competition sites" all the time to compete with me. Unique content and making sure that you don't have the same product description for same products can be a hassle but well worth it. Branding is big though. Think about Chemistry.com and Match.com; both are owned by the same company (IAC) I think it's a great strategy and has worked well for us.
-
Of course not. But here I am assuming that you are not copy-pasting the same information in two sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz was unable to crawl your site? Redirect Loop issue
Moz was unable to crawl your site on Jul 25, 2017. I am getting this message for my site: It says "unable to access your homepage due to a redirect loop. https://kuzyklaw.com/ Site is working fine and last crawled on 22nd July. I am not sure why this issue is coming. When I checked the website in Chrome extension it saysThe server has previously indicated this domain should always be accessed via HTTPS (HSTS Protocol). Chrome has cached this internally, and did not connect to any server for this redirect. Chrome reports this redirect as a "307 Internal Redirect" however this probably would have been a "301 Permanent redirect" originally. You can verify this by clearing your browser cache and visiting the original URL again. Not sure if this is actual issue, This is migrated on Https just 5 days ago so may be it will resolved automatically. Not sure, can anybody from Moz team help me with this?
White Hat / Black Hat SEO | | CustomCreatives0 -
Site build in the 80% of canonical URLs - What is the impact on visibility?
Hey Everyone, I represent international wall decorations store where customer can freely choose a pattern to be printed on a given material among a few milions of patterns. Due to extreme large number of potential URL combinations we struggle with too many URL adressess for a months now (search console notifications). So we finally decided to reduce amount of products with canonical tag. Basing on users behavior, our business needs and monthly search volume data we selected 8 most representative out of 40 product categories and made them canonical toward the rest. For example: If we chose 'Canvas prints' as our main product category, then every 'Framed canvas' product URL points rel=canonical tag toward its equivalent URL within 'Canvas prints' category. We applied the same logic to other categories (so "Vinyl wall mural - Wild horses running" URL points rel=canonical tag to "Wall mural - Wild horses running" URL, etc). In terms of Googlebot interpretation, there are really tiny differences between those Product URLs, so merging them with rel=canonical seems like a valid use. But we need to keep those canonicalised URLs for users needs, so we can`t remove them from a store as well as noindex does not seem like an good option. However we`re concerned about our SEO visibility - if we make those changes, our site will consist of ~80% canonical URLs (47,5/60 millions). Regarding your experience, do you have advices how should we handle that issue? Regards
White Hat / Black Hat SEO | | _JediMindBender
JMB0 -
Somebody took an article from my site and posted it on there own site but gave it credit back to my site is this duplicate content?
Hey guys, This question may sound a bit drunk, but someone copied our article and re-posted it on their site the exact article, however the article was credited to our site and the original author of the article had approved the other site could do this. We created the article first though, Will this still be regarded as duplicate content? The owner of the other site has told us it wasn't because they credited it. Any advice would be awesome Thanks
White Hat / Black Hat SEO | | edward-may0 -
Two sites, heavily cross linking, targeting the same keyword - is this a battle worth fighting?
Hi Mozzers, Would appreciate your input on this, as many people have differing views on this when asked... We manage 2 websites for the same company (very different domains) - both sites are targeting the same primary keyword phrase, however, the user journey should incorporate both websites, and therefore the sites are very heavily cross linked - so we can easily pass a user from one site to another. Whilst site 1 is performing well for the target keyword phrase, site 2 isn't. Site 1 is always around 2 to 3 rank, however we've only seen site 2 reach the top of page 2 in SERPs at best, despite a great deal of white hat optimisation, and is now on the decline. There's also a trend (all be it minimal) of when site 1 improves in rank, site 2 drops. Because the 2 sites are so heavily inter-linked could Google be treating them as one site, and therefore dropping site 2 in the SERPs, as it is in Google's interests to show different, relevant sites?
White Hat / Black Hat SEO | | A_Q0 -
Unique meta descriptions for 2/3 of it, but then identical ending?
I'm working on an eCommerce site and had a question about my meta descriptions. I'm creating unique meta descriptions for each category and subcategory, but I'm thinking of adding the same ending to it. For example: "Unique descriptions, blah blah blah. Free Overnight Shipping..". So the "Free Overnight Shipping..." ending would be on all the categories. It's an ongoing promo so I feel it's important to add and attract buyers, but don't want to screw up with duplicate content. Any suggestions? Thanks for your feedback!
White Hat / Black Hat SEO | | jeffbstratton0 -
Multiple Versions of Mobile Site
Hey Guys, We have recently finished the latest version of our mobile site which means currently we have 2 mobile sites. Depending on what device and Os will depend on which site you will be presented with.
White Hat / Black Hat SEO | | seekjobs
e.g.
iPhone 3 or 4 users on iOS4 will get version 1 of our mobile site
iPhone 5 users on iOS5 will get the new version (version 2) of our mobile site. Our old mobile site is currently indexed in Google and performing pretty well.
Since the launch of the second mobile site we have not see any major changes to our visibility in Google and so was curious My main concern here is duplicate content so I am curious can Google detect that we have 2 mobile site that we serve depending on device? And if Google can detect this, why has our sites not been penalized! Thanks, LW I know the first thing that comes to your mind is Duplicate content0 -
In (or In-between) 2 cities - and mentioning both cities in title tags
Hi, just wondering what your thoughts are on this one - several businesses I work for are located in in-between places. For example, one is in one city for its address, but in another city's council (/state) area. Another is in a rural area, almost exactly the same distance between 2 cities (about 10 miles either way). Both businesses mention both cities on several pages of their websites, including in title tags (including homepage title tags), and it seems to be working OK in terms of rankings (ie they're ranking well for keyphrases for both cities). Is it acceptable practice to mention both cities in a single title tag though? That's my question. (some of this confusion dates back to UK local authority boundary/name changes, in 2009)
White Hat / Black Hat SEO | | McTaggart0 -
Retail Site and Internal Linking Best Practices
I am in the process of recreating my company's website and, in addition to the normal retail pages, we are adding a "learn" section with user manuals, reviews, manufacturer info, etc. etc. It's going to be a lot of content and there will be linking to these "learn" pages from both products and other "learn" pages. I read on a SEOmoz blog post that too much internal linking with optimized anchor text can trigger down-rankings from Google as a penalty. Well, we're talking about having 6-8 links to "learn" pages from product pages and interlinking many times within the "learn" pages like Wikipedia does. And I figured they would all have optimized text because I think that is usually best for the end user (I personally like to know that I am clicking on "A Review of the Samsung XRK1234" rather than just "A Review of Televisions"). What is best practice for this? Is there a suggested limit to the number of links or how many of them should have optimized text for a retail site with thousands of products? Any help is greatly appreciated!
White Hat / Black Hat SEO | | Marketing.SCG0