Will aggregating external content hurt my domain's SERP performance?
-
Hi, We operate a website that helps parents find babysitters. As a small add- on we currently run a small blog with the topic of childcare and parenting. We are now thinking of introducing a new category to our blog called "best articles to read today". The idea is that we "re-blog" selected articles from other blogs that we believe are relevant for our audience. We have obtained the permission from a number of bloggers that we may fully feature their articles on our blog. Our main aim in doing so is to become a destination site for parents. This obviously creates issues with regard to duplicated content. The question I have is: will including this duplicated content on our domain harm our domains general SERP performance? And if so, how can this effect be avoided? It isn't important for us that these "featured" articles rank in SERPs, so we could potentially make them "no index" sites or make the "rel canonical" point to the original author. Any thoughts anyone? Thx! Daan
-
Hi Daan,
Since you are talking about syndicated content and not duplicate content, there is a big difference and if you follow the best practices for syndicated content, you won't have any problems. The following links will be of help to you in how to go about it:
http://www.wedowebcontent.com/blog/duplicated-vs-syndicated-web-content-after-google-panda.cfm
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66359
http://www.seomoz.org/blog/whiteboard-friday-leveraging-syndicated-content-effectively
-
"The question I have is: will including this duplicated content on our domain harm our domains general SERP performance?"
If you have a lot of republished content on the site you could get hit with a panda problem that will reduce the rankings across your domain. I have a very strong site that had lots of professionally written content being republished with permission. On one of the Penguin updates the rankings of that site fell a few places almost across the entire domain. When I "noindex followed" that republished content my rankings came back as normal.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A Sitemap Web page & A Sitemap in htaccess - will a website be penalised for having both?
Hi I have a sitemap url already generated by SEO Yoast in the htaccess file, and I have submitted that to the search engines. I'd already created a sitemap web page on the website, also as a helpful aid for users to see a list of all page urls. Is this a problem and could this scenario create duplicate issues or any problems with search engines? Thanks.
White Hat / Black Hat SEO | | SEOguy10 -
Is This Going to Hurt?
A client had a very grateful customer, who submitted their sites to www.pingmyurl.com Do you think that this is going to wind up hurting us in the long run as far as webspam, or is this a pretty legit service? Anyone have an opinion or any experience with this site?
White Hat / Black Hat SEO | | AdamWormann0 -
Do inbound links from forums hurt our traffic?
We have a manual action against us on Google webmaster tools for unnatural links. While evaluating our back links, I noticed that forums with low page rank/domain authority are linking to us. Is this hurting us?
White Hat / Black Hat SEO | | imlovinseo0 -
Hackers are selling fake 'Likes' on FB, Instragram
An interesting article on how to get social media buzz: http://www.huffingtonpost.com/2013/08/16/fake-instagram-likes_n_3769247.html
White Hat / Black Hat SEO | | ChristopherGlaeser0 -
Will implementing 301's on an existing domain impact massively on rankings?
Hi Guys,I have a new SEO client who only has the non-www domain setup for GWT and I am wondering if implementing a 301 for www will have a massive negative impact on rankings. I know a percentage of link juice and PageRank will be affected. So my question is: If I implement the 301 should I brace myself for a fall in rankings. Should I use a 301 instead to maintain link juice and PageRank? Is it good practice to forward to www? Or could I leave the non www in place and have the www redirect to it to maintain the data? Dave
White Hat / Black Hat SEO | | icanseeu0 -
Will Google perceive these as paid links? Thoughts?
Here's the challenge. I am doing some SEO triage work for a site which offers a legitimate business for sale listing service, which has a number of FOLLOWED link placements on news / newspaper sites - like this: http://www.spencercountyjournal.com/business-for-sale. (The "Business Broker" links & business search box are theirs.) The site has already been penalized heavily by Google, and just got pushed down again on May 8th, significantly (from what we see so far). Here's the question - is this the type of link that Google would perceive of as paid / passing page rank since it's followed vs. nofollowed? What would you advise if it were your site / client? From everything I've read, these backlinks, although perfectly legit, would likely be classified as paid / passing pagerank. But please tell me if I'm missing something. My advice has been to request that these links be nofollowed, but I am getting pretty strong resistance / lack of belief that these links in their current state (followed) could be harming them in any way. Would appreciate the input of the Moz community - if they won't believe me, and the majority here agrees about nofollowing, maybe they'll believe you. Thanks! BMT
White Hat / Black Hat SEO | | CliXelerate1 -
Redirect n domain to one
What happen when I redirect301 10 domain to one? I have 10 domain with ave Page Authority=45 and Domain Authority 60 and want to increase my new domain by redirect them. is it right or wrong?
White Hat / Black Hat SEO | | vahidafshari450 -
Geotargeting a new domain without impacting traffic to existing domain
I had previously asked this as a 'private question' and couldn't make it a 'public question' automatically-- hence reposting it as a new question: We have an existing site, let's say www.xyz.com --- which attracts traffic from all over the world (including the US), though it's primary audience is the UK/ Europe. Most of this traffic is via organic search results on Google. Now, there is a business case to launch a US-centric website -- www.xyz.us, which will have most of its content from the original site (probably with some localization). Our goal is that on day 1 when the new site xyz.us is launched, we want all traffic originating from the US (and may be some other North American countries) to be directed to the .us domain instead of the .com domain. We don't want to lose any search engine traffic; equally importantly, we want this to be done in a manner that is seen by the search engines as a legitimate technique. What are the best options to do this such that the new .US site automatically inherits all of the traffic from the .com site on day 1, without either of these sites getting penalized in any form. Thanks.
White Hat / Black Hat SEO | | ontarget-media0