How many FaceBook likes do I need to start making a difference?
-
Just started the social scene.
We have a FaceBook page
https://www.facebook.com/SMSPro.Safety.Management.System
Only about a year old, and until two weeks ago, we had about 8-10 likes.
Then I started working on getting likes (please like this page if you can).
Question: How many Likes do I need for Google to start counting this as significant?
Would also appreciate any comments on FaceBook page to help.
-
On a related note, keep an eye on the YouMoz blog. Next week there's a post coming up about how to market the experts in your field who aren't necessarily a big deal on the internet.
-
Outstanding, William! Simply outstanding! Thanks for pulling my head out my rear.
-
In that case, I probably am even more convinced that FB isn't the right place for you. For many B2B companies, I usually lean towards LinkedIn and Twitter, and focus on producing high value and high credibility thought leadership content. That type of content is valued more highly on Twitter/LinkedIn, whereas FB is more about some form of entertainment.
There are a few things to keep in mind when thinking about how social affects search rankings. First, you have 'personalized search,' which means that you can potentially influence the search results of the small group of people who are in your second degree connections on different social networks -- this works extremely well on Google+ for certain types of things, but I think it works somewhat on other social networks as well, and may get better in the future. The second type of influence goes beyond second degree connections, and results when you have viral content that triggers lots of legitimate social signals (+1s, Likes, RTs, faves, etc.). In order to see positive outcomes from this type of thing, you need to create something that is ACTUALLY awesome. To get the results from personalized search, all you need to do is very basic stuff. To get the much larger results of hitting beyond your 2nd tier folks, it is not just a numbers game, and I never recommend it unless you are prepared to really put your back into it. In fact, you should check out this post by the Oatmeal (formerly of SEOMoz) to see the answer of how to succeed on FB.
-
RE: "Funny, OMG, weasel and rant topics will generate more traffic than any sort of biz generation."
This is why I failed to see the value of FB in the beginning.
I really don't get this. Promises of Madonna showing her panties will get more Likes and traffic than any legit business.
I have a competitor in Australia who is a new entrant into aviation safety software. My site (http://www.aviation-sms.com)has considerably more content, links and time in existence than his. aerosdb.com.
Competitor ranks higher than me, and I see that he has a lot of tweets and FB likes. Hence the start of this "Social Networking" crusade.
And the reasoning behind the question: how many FB likes do I need to make a difference. Maybe I should put a campaign promising to show Madonna in her panties. If they Like me, I show a picture. (just kidding).
-
In my opinion, FB likes don't generate any direct search engine benefit. However, if you have content that people share and those shares lead to visits - then you have something of value - maybe.
Funny, OMG, weasel and rant topics will generate more traffic than any sort of biz generation.
-
btw, thank you for taking time to respond!
-
most of my clients (decision makers) are older generation and not FaceBook users.
These are managers in the aviation industry. I don't think FaceBook will be a prime marketing strategy. I just need to get some Google power from it because Google is evaluating the "social" aspect and using it to help determine rankings.
-
Facebook is one of those areas where you are better off (in my opinion) by counting the human feedback you generate, rather than the SEO ranking. In other words, you are literally creating conversations with lots of people, so you should be evaluating the topics of those conversations (are they relevant? positive? interesting?). You should also be reviewing the source of new fans, names, and whether or not they go silent, etc. From there, you should look at the "reach" within Facebook itself to see how many unique people your posts are hitting. If none of this appeals to you, then FB is probably not going to be a good investment, but if it does, then FB should be awesome, and you will probably get some SEO value out of it as well. Someone smarter than me might be able to tell you exact numbers that start driving Google results, but my own experience has been that if FB isn't valuable to you for some non-SEO reasons, then you are unlikely to have strong company buy-in for very long.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The brand drop down doesn't seem to be appearing for any brands in google.com.hk. Is it something which needs to be set up and registered, or automatically rolled out by Google?
In google.com.hk SERPs the brand drop down doesn't seem to be appearing for any brands. Is it something which needs to be set up and registered, or automatically rolled out by Google? And if so is Google just slow rolling out in this part of the world? Thanks
Branding | | seanfhutchinson0 -
Facebook name change error
I keep getting "The Page name you entered does not meet our guidelines. Please review our Page name policies." My name change is well within policy. The page has about 400 fans. I am literally changing a minor aspect. Getting rid of a plural word. Any work around since facebook's site is not working for this?
Branding | | Atomicx0 -
Need help on redirects and which domain to make my main
Hi there i have at the moment abcecigs.com as my main domain for my electronic cigarette company, I have now aquired abcelectroniccigarettes.co.uk and abcelectroniccigarettes.com which one would be best for my main domain? i will be having mostly UK customers to keep postal cost down ect, what would be the best way to go about having my main domian changed to one of the better electroniccigarettes.co.uk or .com domains, and still have abcecigs.com used as I have a few links posted to there. Thanks alot
Branding | | cars1110 -
Facebook Like of Root Domain Linked To Facebook Page
If I install a Facebook Like Button on my Root Domain, How can I have the likes accumulated from that button augment those already on my brand's page? Thank you fellow knowledgenies of the Book of Face.
Branding | | Blobe0 -
Need Help Regarding Guest Blog Posts
Hello, I have recently joined here to read up about SEO and to access the tools for my in-house “SEO guy” who has just started. So I’m a little bit green to all of this and have a quick question regarding guest posting. He says that there is a lot to do with my sites; building links, correcting errors on some of my sites, etc. He showed me from the reports on here and he is an honest trustworthy guy, so not worried about being scammed. A lot of this stuff goes over my head though, so he directed me to the question and answer area/blog if I have any worries or queries. He wants to put a section on the home page of my blog promoting the fact that I accept guest posts. I understand that this will help me rank higher (hopefully!) and also he says I should be trying to post on other blogs to get these links for my sites. I think this might be a good idea because I have a few websites and not a lot of time or money to do a great amount of content (which I’m told needs to be regular and of high quality), perhaps a post a week on each site I can manage at the moment. I think that some competitors might want to use this opportunity to get a link from my website to theirs. I must admit I’m a little bit hesitant about doing this if it helps them. He is telling me that just one link in the author area of the post is fine, and only to accept good quality posts. But I just want some other people’s opinions as well. Are there any ground rules that someone can recommend I stick to? Along the lines of, how many links I allow them to have in their post, where these links should be, how long the content should be as a minimum, etc. Thanks in advance. Jeff
Branding | | JonathanRolande0 -
What is best way of using facebook share
I recently launched a scrollable web comic at www.shoutout.co.in. In space of 2 days after launch, i got more than 100 likes. While this is great number, i am not sure if this is best usage of options provided by facebook. Which option is best share/like/share-with-comment option? Currently i only have "like" implementation. Is this giving less probability of visibility to friends than "share-with-comment" option? stats and numbers from your experience/campaigns will help.
Branding | | ShoutOut0 -
Facebook Like my website or fan page??
Should I want people facebook liking my website or my fan page? Is there a way to link the two? Here is my dilemma... People liking my website will obviously have an effect on rankings within bing and google possibly. BUT - People liking my fan page will allow me to engage with them in the future about givaways, sales and so on. I'm stuck, is there a way to link these? Or if not, which do you recommend?
Branding | | Hyrule0 -
I need to get my hands on some already registered domains?!?
Hi Guys & Gals, There are a couple of already registered domains i'd like to get my hands on, but i'm coming up against a brick wall. I have already tried contacting the domain owners directly if there contact info is available through whois and tried using a domain brokerage service from the likes of SEDO to try and acquire the domain on my behalf...but they seem to only work they have solid whois contact info to use. My problem is that where do I turn now after the above routes failing? Are there any good domain brokerage services you are aware off or any other approach I could try to aquire such domains?? Thanks James
Branding | | cewe0