SEO for New Magento Site??!?
-
Hi All,
We have had a new site delivered by our developers (hurrah...the old one was to terrible for words) but we seem to be having a lot of issues with the new Magento platform. What they have done is used the community version and tried to customize it.
I came on to this project about a month into the build and although Magento does seem to do a lot things well there do seem to be some problems. From an SEO prespective we have seen some increase on some search terms and a drop of in others. I would be interested in hearing from other Magento users about their experiences with this platform and any ideas on how to crank up the activity. Our site is at www.nationwidepharmacies.co.uk . There are few odd bits including the side navigation which seems to be very clunky and not overly customizable in this version. Any useful criticism would also be well received.
Look forward to hearing
Nic
-
This is great article. I am trying to build video tutorial for Magento SEO, i think this could be helpful.
-
Hi Ethan,
Thanks for that. That looks pretty comprehensive. Have you implemented the Yoast modules? Has it had any decent impact?
Cheers
Nic
-
This article helped us with our Magento SEO:
http://yoast.com/articles/magento-seo/
I hope this helps.
-
Sorry Marcus, my account has been hacked. I did not write this.
I would certainly not do such a thing.
Sorry for the inconvenience caused.
Regards
Mark
-
Definitely not a good start.... 'Are You Want To Seo Ranking'
-
Thanks Marcus,
Have been on to the dev guys re: Rel canonical.. It looks like Magento does have a config setting fro that which they missed. They are adamant about the navigation issue though which is a real bummer....although i would agree that it sounds more like they don't know how to do it.
Cheers
Nic
-
delete by Marcus Miller
-
deleted by Mark Johnson
-
Hey, I would not make any assumptions that Google can cope with anything like this and I would really want a canonical tag in place for those product pages for starters.
The sidebar issue sounds fishy, surely, you should be able to show links to anything you want anywhere. This sounds more an issue the developers are having with the myriad complexities of magento than anything else.
Given the industry you are in (pharmaceuticals / viagra etc) I would want to play this squeaky clean and get all my on-page-SEO ducks in a row.
Really, I can give you general SEO advice but am no Magento SEO so can't really comment on the other aspects (sorry).
Any Magento SEO guru's here?
-
Hi Marcus,
The duplicate URL's is certainly one area of concern...as you say there are multiple paths to get to the same page. I did read somewhere that Google can cope with this issue as it understands how Magento works. Is that right?
One thing that really does bug me is that we have to create additional pages for products so we can get them to show in the side nav bar. The developers had issues trying to get the product pages to link from the navigation so we end up with a product info page e.g. http://www.nationwidepharmacies.co.uk/online-doctor/erectile-dysfunction/erectile-dysfunction-treatments/viagra/viagra-tablets.html and an extra page linking from the side nav http://www.nationwidepharmacies.co.uk/online-doctor/erectile-dysfunction/erectile-dysfunction-treatments/viagra.html which seems a bit labour intensive.
Nic
-
Hey Nic
Magento is one platform where it is easy to create a lot of duplication. I am no Magento expert but the first thing I would look at is internal duplication, multiple URLs for products etc.
Can you drop a URL in here along with some specific concerns and I am sure the good folks at SEOMoz will dig in and take a look for you.
Cheers
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing/shortening a url hurt SEO?
Hi all, I am in the process of making small optimization changes to my site. I noticed Moz identified quite a few URLs that could be shortened. I intend to shorten these URLs and create 301 redirects to ensure website users land on the right page. My question is, will this change in URL damage rankings and engagement(assuming the URL remains content relevant)? I have read in some places that when creating URL redirects for a change in domain, people saw a dip in rankings and engagement. I, however, am not intending to change the main domain of the site, but rather the URL slug. Any thoughts?
On-Page Optimization | | annegretwidmer0 -
SEO Rankings Ebbs and Flows on Ecommerce Site - Normal?
Hey everyone, I should start by saying I'm very new to SEO (I'm actually just a copywriter that's taken on this role at an agency), so I apologize if I'm using some common terms incorrectly or if there's a lack of information. I've been optimizing my first ecommerce website (clothing company), and things were going very well last year. Strong surges in organic traffic, peaking in the summer. There was a drop before the holidays when the client dumped a ton of new product pages that weren't optimized. After optimizing the pages, the traffic went back up to its summer levels. Now, there's about a 10% drop in organic traffic since earlier this year, and a loss of just over 20% of keywords the site was originally ranking for. There's no sharp drop in the Analytics, but a steady decline. To give a better idea, the site was ranking for 5,270 keywords in February; it's dropped to 3,772 keywords in April. According to SEMRush, almost all the dropped keywords are the lower volume ones, maybe indicating long tail keywords? I'm really not sure what the cause of the drop is, as I've been following (I think) best on-page practices, which seems to have yielded results last year. One thing I should mention is the client has a unique product page for each variant of one product (so the same shirt will have 10 of the same pages, the only difference being the colour). Could Google be penalizing the site for duplicate content? It was fine last year though with that same site structure; I'm not sure how long it would take for Google to penalize a site for that. Sorry for the wall of text. I'd really appreciate any insight into this. Thanks Moz community!
On-Page Optimization | | EdenPrez3 -
Why i my site not ranking
I have been building my website www.ubodo.com ( its a property portal ) I have feeds coming in from nearly 200 estate agents and I have just over 26k properties listed all over the world. I have tried to make the site fast, mobile friendly and followed several SEO tutorials but I am looky If I get 10 new visitors a day !!! I have managed to get 1st page ranking for terms like " Property for sale in Hambye" ( less competitve than " Property for Sale in France " ) Can any one see anything obvious I have done wrong, I feel like there is a switch to turn on the traffic and I cant find it. Any help would be greatly appreciated Barry
On-Page Optimization | | Bazconnolly10 -
If I host same video on my site which my manufacturer hosted on his site will be consider as duplicate?
Hello All, My manufacturer hosted video's on his site now if I host same video on my ecommerce site will it be consider as duplicate? any penalty ? Any suggestion pls? Thanks!
On-Page Optimization | | pragnesh96390 -
Will it make any seo impact if there is not any Content available in Mobile responsive site
If we will not show our existing content(Available for desktop views) on product listing page in Mobile responsive site, will it make any difference/impact from seo point of view? Mostly people don't read content in product listing pages and we place content mostly for seo point of view. So intentionaly we don't want to show our content in mobile view bcz it may distract users. As per my knowledge google using same ranking algorithm for both desktop and mobile. So I want to know will it make any impact from ranking and other seo factors?
On-Page Optimization | | kathiravan0 -
Keyword distribution in the whole site
I've been taught during a SEO course that the whole site has to contain the chosen keywords with a fixed proportion of optimized pages, that should be like this: 50% of pages optimized on the most relevant keyword (just one keyword) 25% of pages optimized on secondary kewords (depending on the size of the site, could be a few pages for each secondary keywords) 25% of pages on long tail keywords. the teachers was a very respected SEO professional, but I've never seen this strategy anywhere in other articles or SEO guides. what do you think about it?
On-Page Optimization | | DavideM
It's true that it brings visibility for the top keyword?
does it lead to cannibalization?
what others strategy do you use?0 -
Drupal SEO Question
Still trying to get a handle on all this...a lot to figure out! My site is Drupal and a few weeks ago I had my developer install an SEO Module so I could add a meta description and keywords for my pages. I have done that for the majority of the landing pages and the product pages as well. Earlier I posted a question about the use of adding the meta description and keywords to each product. The answers were mixed and pointed out the problem of the duplicate content which I am trying to figure out how to fix. BUT...when I went through my On Page Analysis grading for my campaigns one of the reasons my grades were low were because of the use of meta keywords tag. That the search engines ignore them and competitors can use them against you. So now I am thoroughly confused. I should optimize each product page with the meta description and keywords or i shouldn't? Keywords should show up in the title tag and the content....anywhere else? Help! Thanks much, Shara
On-Page Optimization | | Confections0 -
Seasonal site structure
Bit of a complicated one for anyone who likes a challenge.. We sell a range of products which are very seasonal, so therefore have a seasonal section within the store with the products categorized into their relevant categories. In additon to this i wanted to also create a feature of each season so in effect pull forward on to a new tab the relevant season ie: Valentine so that customers didn't have to hunt for the products by going via seasonal shop etc The problem is that my site urls display last-category/product-title so in effect as the seasons change these urls will be deleted. They do remain elsewhere in our catalogue.. Does this make sense?
On-Page Optimization | | LadyApollo0