The SEO process...step by step
-
In what order do you carry out your SEO? do you start with keyword research or competitor analysis or is it on-page and then on to link building, do you concentrate on article submissions and then move on to social networking?
List your step by step process here.
-
I would always carry out analysis of the site I was working on before I look at competitor analysis.Keyword analysis would form part of this to ensure that I knew what relevant words and phrases should be targeted.
Next I would look at the content of the site to see if it contains the phrases in all the relevant places (title tag, alt text etc). A key task would then be to make sure there are no technical issues reducing the chances of your site ranking highly.
I would look to get the on-page elements sorted before focusing on link building as the site may not deserve a link until on-page issues are sorted out.
With regards to the benefits of article submissions and social networking I would advise you to research these areas a little more as low quality articles strewn across the web may not be the best course of action and social media aspects may or may not be worth chasing depending on whether there will be ongoing resource available to support the initial efforts.
-
Yeah it's always different really, depends on so many different things... and every client is different.
If you mean once the tech side of it starts, that would still be a hell of a list... you'd have to write a book to list everything you did step by step lol.
Often though yes, Keyword Research would be the starting point of the practical side of things, I would't say comp analysis came after it so much as being mixed in with it though.
-
Begin by learning about the client's business, then helping the client understand the opportunities and then make a plan based upon client's business objectives.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Drop
Over the last few months my rank has dropped by around half and for the life of me I can’t see why. There are no warnings on Google Console. Am I missing something? Website: thespacecollective.com
Intermediate & Advanced SEO | | moon-boots0 -
URL Parameters, Forms & SEO
Hi I have some pages on the site which have a quote form, in my site crawl I see these showing as duplicate content - my webmaster says this isn't the case, but I'm not sure. Landing page - https://www.key.co.uk/en/key/high-esd-chairs Page with form - https://www.key.co.uk/en/key/high-esd-chairs?quote-form - this also somehow has a canonical on it pointing to https://www.key.co.uk/en/key/high-esd-chairs?quote-form Which neither of us have added. I'm thinking we need to get the canonical needs to be updated to https://www.key.co.uk/en/key/high-esd-chairs Is it worth doing this for all these pages or am I worrying about nothing? Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Top SEO Influencers 2015
Hello! I'm doing a little bit of research into key SEO players and thought I would get some opinions from the Moz community. Who's your go-to SEO guru? Who's up-and-coming in the world of SEO? Who are your favourite SEO influencers on Twitter? Cheers, Lewis
Intermediate & Advanced SEO | | PeaSoupDigital0 -
Joomla SEO
With so many articles on the web talking about how difficult Joomla is to work with in regards to SEO, I'm curious as to what techniques / changes you guys make when using Joomla with your SEO / inbound practices? Any extensions that you love? An extensions that you hate?
Intermediate & Advanced SEO | | DougHoltOnline0 -
SEO within the URL /
If I were optimizing for 'marketing success' and my URL structure was domain.com/marketing/success would that count? I'm not sure if the '/' affects the keyword term. My assumption is that it does, but I wasn't 100% sure. Thanks!
Intermediate & Advanced SEO | | KristinaWitmer0 -
If I hired you/your company to do my SEO ...
If i hired you or your company to do SEO for my site (http://goo.gl/XUH3f) what would be the first steps you'd take? I'm pretty sure i've covered all of the basics myself, I'm just left trying to figure out what i should do next... rankings have been going up and down for the last few weeks, but even when they're up, they're not high enough 🙂 (and then they go back down anyway) ... I know some of you are going to say build links, please at least give me an example of one or two sites you'd try to get to link to mine... I'm open to any advice or feedback as I'm just a website owner who's been doing their own SEO & learning on the fly... Thanks a lot!
Intermediate & Advanced SEO | | Prime850 -
SEO Link on Clients Site
Hey SEOMozzers, Quick question. In light of the possible 'over-optimisation' penalties pending from Google should we be looking to remove the SEO links to our site from our Clients websites? I appreciate that including a link to our site from an anchor text that includes 'SEO' in it may be like waving a flag to Search Engines saying we are carrying out SEO on our Clients sites. Obviously we would sooner risk a drop in our SEO keyword rankings than risk a penalty of any kind for our Clients. What is the recommended practice here?
Intermediate & Advanced SEO | | MiroAsh0 -
What is your best one sentence definition for SEO?
I have recently come across several bloggers that have been trying to formulate the best concise definition of SEO. What one sentence definitions have you used / seen? Avoid run-ons. Tweetable, even better.
Intermediate & Advanced SEO | | Gyi0