Change to SiteLinks?

[Chris.Bleill]

Hi All,

Perhaps it's been like this all along (I don't think so) but can someone tell me why some pages with Google sitelinks now look like this (see the "Coke" search) while others look like this (see the "Amazon" search image).

Is this because of Rich Snippet use?

One of my client's SiteLinks used to resemble the Amazon one, but now resembles the Coke one (not preferred).

Any input?

Thanks,

Chris

Elevated Synergy Group - SEO

coke.png amazon.png

[Travis-W]

Hi Chris,

I, too, am not sure why something as branded as "coca-cola" would not display the expanded sitelinks.

Here is the link to the question I asked a few months ago, there may be some more answers there.

http://www.seomoz.org/q/my-site-has-sitelinks-in-serps-but-they-are-small

Good luck!
If you find the secret, be sure to share.

[Chris.Bleill]

Hi Zora,

The search term is the actual brand name...

So search is "brandname" and the site is www.brandname.com.

Try searching for "coca-cola"....  Same result...  Maybe I'm using a bad example?  General Motors (same thing)...

"SeoMoz" looks good - maybe it really IS markup?

[Travis-W]

It depends on how "branded" your search term is.  The closer the term is to your brand name, the more expanded the sitelinks will display.

For example,

Compare the search results for "ebay online auction" and "ebay".
The sitelinks display larger for the terms that are closer to the brand.

Companies with non-unique names will have trouble obtaining sitelinks versus a company with a name like "Wazoo" or a made-up word.