Change to SiteLinks?
-
Hi All,
Perhaps it's been like this all along (I don't think so) but can someone tell me why some pages with Google sitelinks now look like this (see the "Coke" search) while others look like this (see the "Amazon" search image).
Is this because of Rich Snippet use?
One of my client's SiteLinks used to resemble the Amazon one, but now resembles the Coke one (not preferred).
Any input?
Thanks,
Chris
Elevated Synergy Group - SEO
-
Hi Chris,
I, too, am not sure why something as branded as "coca-cola" would not display the expanded sitelinks.
Here is the link to the question I asked a few months ago, there may be some more answers there.
http://www.seomoz.org/q/my-site-has-sitelinks-in-serps-but-they-are-small
Good luck!
If you find the secret, be sure to share.
-
Hi Zora,
The search term is the actual brand name...
So search is "brandname" and the site is www.brandname.com.
Try searching for "coca-cola".... Same result... Maybe I'm using a bad example? General Motors (same thing)...
"SeoMoz" looks good - maybe it really IS markup?
-
It depends on how "branded" your search term is. The closer the term is to your brand name, the more expanded the sitelinks will display.
For example,
Compare the search results for "ebay online auction" and "ebay".
The sitelinks display larger for the terms that are closer to the brand.Companies with non-unique names will have trouble obtaining sitelinks versus a company with a name like "Wazoo" or a made-up word.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Regret changing the URL structure, Would it be appropriate to change it back?
Hi Moz Community, We changed the URL structure 6 months ago for our new site, and we experienced a ranking drop since then. From my understanding, changing URL structure and using 301 redirects will lose link juice, more or less. We think the ranking drop is because of the loss of link juice, assuming other factors remain constant. Here are my questions: How do those link juice losses have an impact on our ranking? Would changing URL structure back to original version regain the lost link juice, with all the redirects done properly? Would it take a lot of efforts? Is it recommended to change it back? Thank you so much in advance. Any thoughts and opinions are appreciated! Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
Changing Brand and Domain Name - SEO Impacts
Hi everyone I'm hoping a few of you can help me out... We're an online-one retailer and we're currently looking at rebranding.
Intermediate & Advanced SEO | | piazza
This is for commercial reasons: Our current name is difficult for customers to spell It's not wholly representative of what we now offer We want to push offline and social marketing to help increase or DA In a nutshell, our current name implies 'cheap' and we're moving more upmarket.
Our DA is only 10, and a re-brand will make our brand more marketable.
A stronger brand and DA will help us climb up the rankings quickly - last year we ranked no 1 for a relatively competitive term before dropping a few places. In terms of current traffic: 30% is via SEO (we have a low DA but rank ok for certain phrases) 70% is via adwords We had our website redesigned last year and it performs well.
The idea is to have a new brand logo and colours and move to a new domain.
We will keep all our existing products and content. Please could anyone let me know the implications of this move?
What are potential pitfalls, and what will we need to do to alert Google?
I have read about 301 redirects, would these be required? As always, any help is very much appreciated. Many thanks Abs0 -
Google Change of Address for previously penalised website?
Hey guys Would you use the 'change of address' tool (https://support.google.com/webmasters/answer/83106?hl=en) for a site that was previously penalised, pointing it to the new URL? Cheers Jeremy
Intermediate & Advanced SEO | | jeremycabral0 -
Sitelink Trouble - CMS Migration
Hi Mozzers, My company recently took over a website for a client and moved them onto our CMS. We are having some issues right now with sitelinks. A few things have happened to cause this: 1. Our IT department didn't put in the proper 301 redirects from their old subdirectory pages to the new corresponding subdirectory pages. (Insert head smack here.) 2. In addition to taking over the client's desktop domain, we've also taken over the client's mobile site. The mobile site has changed from m.domain.com to www.domain.mobi. Again, there was a missing 301 between the two (head smacking ensues). As a result, Google has selected the following pesky sitelink for one of the sitelinks returned during a brand search for the client. The brand search is returning a sitelink under www.domain.com as:
Intermediate & Advanced SEO | | EEE3
IIS7 IIS7 When you click on the sitelink for IIS7, it's a link to m.domain.com which NOW redirects to www.domain.mobi. My question is how long until the IIS7 sitelink goes away and is there anything we can do to speed it up? What we've been doing to fix this: 1. Demoting sitelinks in GWT for www.domain.com that have the old subdirectory structure while the 301 redirects are being implemented. I can't demote this m.domain.com as a sitelink for www.domain.com because it's a different subdomain, and GWT will only allow me to demote subfolder pages or the www.domain.com itself 2. We've verified m.domain.com and demoted its homepage as a sitelink. Still not sure how this could stop it from showing up for a brand search that returns www.domain.com Thanks in advance!0 -
Organic Google Sitelinks - can I edit?
A client just contacted me saying a competitor is threatening legal action threatened against a page description in a Google sitelink (just double checked and its in the serps results too). I checked the site and the content doesn't appear on that page or anywhere else on the site. I also added a Meta description to that page to see if that will have an effect. The page is the home page and I don't really want to demote it. Is there anything else I can/should do?
Intermediate & Advanced SEO | | agua0 -
Change Joomla to Wordpress (Better SEO)
Hi, I'd like to change my cms but I am afraid 😞 I have lots of content in Google, so I know I should make 301 list but what do you think about the change? Now I am in good position and I don't want to make bad my rank 😞 Please let me know which way is the best and secured 🙂 Thanks, Misi
Intermediate & Advanced SEO | | Netkreativ0 -
How do I get 2 column Google sitelinks instead of one line sitelinks?
Currently, if you search for my site's brand name on Google, we are the top result. However, rather than having 2 columns of sitelinks, there is just one line of 4 sitelinks. When you search for the site's domain (sitename.com), you get the full 2 columns of sitelinks. Are there any strategies for getting the 2 columns on more than just the domain name search? At the very least, I'd like to get 2 columns to appear when you do a brand name search, but it'd be great to get 2 columns of sitelinks for our top search queries as well. Thanks for the advice...
Intermediate & Advanced SEO | | BostonWright0 -
Site changes lead to big questions
I'm making some changes to my business that will cause me to move my blog to a new domain. The existing site will serve as a sales campaign for our full service programs and I want to keep visitors focused on that campaign. The old site will serve much like a mini site with a sales letter and video sales letter. In moving the blog content to another page - I found a post from Rand from a few years ago http://www.seomoz.org/blog/expectations-and-best-practices-for-moving-to-or-launching-a-new-domain. The way I wanted to approach this was to remove the content from the old site, and then resubmit the site map to Google for indexing. Of course they'll notice that the blog pages are gone. (probably a load of 404's) After perhaps a week, I'd repost the content (about 50 posts) on the new domain, which will be little more than a blog. I'd like some input on the way to approach this. Should I... a) Follow Rand's formula? b) Go with my idea (sort of the brute force model)? c) Consider an alternative method? It's probably worth mentioning that none of these posts have high search engine rankings. I appreciate your input Mozzers!
Intermediate & Advanced SEO | | sdennison0