How do I know I have chosen the right keywords?
-
Hey everyone, I have been working in business dev for just over 3 years in seo/sem. Needless to say I was hooked right away and I think I am finally ready to start something on my own. I have started some work for a client who does not want to spend lot of money(what else is new).
They manufacture watches and handbags and have over 2 hundred retailers across Canada. They currently have no online presence with with the site they have now.On top of that they have decided they want to start selling their products online. Also they want to target retailers as well as the general public. So I started thinking how can I use keyword phrase that would attract both retailers and end users
I thought a good keyword phrase "buy stylish cheap watches and handbags online in Canada" that has a lot of opportunity because it has several keywords in the phrase, and can be broken down to target several 3 word key phrases.
I have checked out Google's Keyword Suggest as well as WordTracker, and found that the phrase as a whole has very little traffic value.However there is tons of traffic when broken up.An example would be. Buy stylish watches online, buy affordable watches online and so on and so on.
How do I know If I have chosen the right keywords if my client doesn't have the funds to test them all using PPC?
This is my first client and I really don't want to mess this up.They are really good people and I would like to do right by them. Can anyone give me some advice. Great know my keyboard won
t let me put in a question mark lol, thankfully it
s the weekend. -
It sounds like you are off to a strong start with a great attitude.
Good luck to you!
-
Thank you Egol,In answer to your question I would have to say that I would be considered an entry level because I have no hands on experience.
Remember though that I have been in the industry for over three years all be it in sales, so I have picked up a few things along the way. All though I must admit besides the basic understanding of PPC and what constitutes as a proper working ad campaign I have no expertise in that area. So I am going to learn more about PPC and more importantly " quality score", although seems pretty straight forward to me .
Now, I have read Seobook from AaronWall , Seo for Beginners from seomoz as well as the advanced guide, not to mention more then a dozen other ones and every article I can get my hands on that has to do SEM/SEO/SMO.
This will be the first time however I that I will be getting my hands dirty. That being said thanks for your advice it was most appreciated.
Charles
-
Just sayin' what came to my mind as I read your question....
I don't know where to begin in answering your question because to answer it effectively I need to know what level you are at in your understanding of these things. What I read makes me think that you are at an entry level and at that level you could burn a lot of money trying to get an understanding of how these things work.
If you are going to do PPC via Adwords and don't understand "quality score" then it is essential go master that topic before you start doing PPC with anybody's money.
I think that it would be best to make a personal investment (mainly of time, but might cost a little money) to start learning or relearning the basics about SEO/SEM. There are a lot of free learning materials out there (lots right here at SEOmoz) and there are lots of other great books, videos and tutorials.
I've been doing PPC since Overture and even now read, study and test to learn more. The information that google provides is great and if you can afford it I recommend Brad Geddes' Adwords Seminars (I've done his Adwords seminars twice and learned just as much the second time as I did the first.) You can also learn a lot from his book (I've read it twice and some parts several times).
Even if you have lots of previous experience, now that you are going to sell your service it is a great time to invest in yourself. That will help you deliver even stronger results to your clients and make more money over time.
-
Hi Charles. It sounds like you're on the right track with your keyword research and have taken to heart conversion data indicating the strengths of 3 & 4 word phrases. If you do a precise match campaign on the very long phrase(s) you indicated, chances are you spend very little money in PPC. Further, you could create a landing page that is optimized for SEO as well as receiving PPC visits. A lot of times there's a benefit in segmenting these two, but for a client with little funds there likely won't be enough resources to make multiple pages. Still, you can acquire great tracking insights by carefully organizing your campaigns via the Google URL Builder: http://www.google.com/support/analytics/bin/answer.py?answer=55578
The phrase you suggest above can become the title tag of your newly created page.
Since you're also dealing with a brick and mortar company you may have success using highly targeted, location specific Facebook ads.
Once you show your client conversion data they'll see the point in spending advertising money to make more sales.
Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
Low Competition Keywords
My blog, which started in May, is doing really well except with Google. My traffic is growing and so are my subscribers etc but my keywords have very high competition. I don't really like google's new keyword research tool. Any advice for finding keywords I have a chance with? I am only ranking in the top 50 for one keyword (#1-2 spot) but it doesn't give me a lot of traffic. Thanks!
Keyword Research | | blogger20130 -
Keyword In Page Title
Broad Keyword Usage in Page Title Easyfix <dl> <dt>Page title</dt> <dd>"The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - Contact Us"</dd> <dt>Explanation</dt> <dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd> <dt>Recommendation</dt> <dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd> <dd>The keyword is Hotels Totnes, how can I put this in a page title without it looking stupid ?</dd> </dl>
Keyword Research | | Stoz0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
Where do you Peoples Get Keyword Ideas?
Hey everybody, I thought I would get your opinions on the sites where you like to mine keyword phrases. Before determining competition, I like to get ideas from the Adwords Tool, Keyword Optimizer Pro (a Google suggest scraper), Insights, Trends, and by looking at the phrases competitors are optimized for. How about you guys? Jared
Keyword Research | | JaredBroker5 -
Refining Keyword Research
I am looking to refine my Keyword research process. Currently I use 4 keyword tools to get volume, competition and of course other ideas. From there I try to distill it down to categories and then order on ability to drive traffic and convert. Anyone have something they can share maybe from the excel side, maybe from the tool side... something to help me make this easy and great.
Keyword Research | | EvolveDigitalLabs1