Please point me in the right direction.
-
Hi everybody,
My company recently stopped our SEO service as a cost-saving measure. Now it's up to me to do SEO in-house. I mainly do marketing and graphic design. Though I know exactly (maybe not) what to do to successfully maintain our rankings the SEO company achieved and rank for new keywords, not sure where to start.
I know i need to make sure our website is optimized for SEO. Got that in the works (Our SEO company never advised on on-site seo)
I know I need to create good content with the proper keywords and use anchor links. Where do i put this content? Do i purchase a domain and just put it up there? EZinearticles? or any of those article sites. I've already reached out to do guest blogging on some sites but have not received any response yet. Should i hire a writer?
If anybody can give some pointers on where to start. I've got my list of keywords and keyphrases, I'm all ready to go. How can I begin my in-house SEO campaign?
Thank you so much!
-
Mike....
You have rocket fuel that is not being used. A source of power that is very easy-to-get.
Your site has a collection of .pdf documents in the "Handouts" section. Do the following to everyone of them.
-
Open the documents and add a link to your website in the footer of the document or make the name of your organization in the header a live link. Right now, all linkjuice that goes into these documents dies and is not being passed into your website. I might also add a link to a relevant category page of your website or a relevant blog post or relevant article. These pdfs probably have natural links from other sites. Get the power of those links into your main site. These links will enable visitors to click to your site for more info and perhaps a conversion.
-
While you have these documents open modify the "properties". Add a title and description. These will appear in the SERPs as title tags and turn your pdfs into competitive pages in the SERPs. After doing this I would "lock" the pdfs.
-
On the "Media" page, these documents open into small windows which are separate URLs on your website. If these pages had some text content and title tag they might compete in the SERPs. They might also attract some links. As above these pages should each have one or more links back to your website to pass power and deliver traffic.
Be careful that these media pages do not become "thin" content or "duplicate" content. If you can give them some unique beef they should perform well for you.
We have a website with rankings that are almost totally supported by popular pdf documents and pages that support them. You can do this too.
Good luck.
-
-
To start out you might want to read the learn seo section of the seomoz board here:
http://www.seomoz.org/beginners-guide-to-seo
also, here is a video that might help:
Google also has a webmaster series that could be of help to you if you don't feel like reading. here it is:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a domain that has migrated or expired that points to my site affect my backlink profile.
I'm new to backlink auditing and I'm certain that the website in question is a link directory anyway. It's spam score isn't high, so in theory it looks okay but in actual fact the webhosting has expired. How badly do these types of broken inbound links affect my site?
Link Building | | Omar_aw0 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
How to make a wrong link profile right
Hello Moz, I want to do SEO a website that is 2 years old and in a different language from English. That website has a very wrong link profile. It has totally about 1500 inbound links and 90% of these inbound links are to home page. Also somewhat of these inbound links are from low quality web sites that have less than 80 inbound links. I think that I can follow 2 strategies to solve this link building problem. First strategy is only link building to internal pages till inbound links to internal pages reach about 80% of total inbound links. Second strategy is disavowing low quality inbound links to homepage and link building to internal pages till again same condition occurs. I think if I only implement link building, I have to produce a large number of content. But if I disavow many inbound links, will I encounter a sharply lose in rankings? If you have a different idea to solve this problem, I will be glad to hear. Also I wonder that if I follow these strategies, how fast I have to implement these? Thanks in advance for your interest.
Link Building | | annettakuchera0 -
Is there any point in reciprocal linking anymore?
I have the opoprtunity to exchange links w/ some partner sites relevant to our industry.
Link Building | | ElizaDay0 -
Should I Be Concerned About Unnatural Links Pointing to 404 Pages?
I bought an existing domain name on Sedo sometime ago and launched a new website on it in early June this year. I noticed there are about 5 or 6 spammy links from directories that were obviously bought by the previous domain owner but they're pointing to pages that never existed on the new website. Other than that, the link profile is 100% clean and it's quite good actually, lots of links from my content being shared on social networks. So should I be worried about these links? Like a lot of webmasters, I'd like to avoid using the disavow tool, I really don't trust that thing.
Link Building | | sbrault740 -
Links to main landing category page or links directly to products
I have an ecommerce website and a manufacturer is providing links directly to my website from their products pages because they do not sell directly online. What is my best linking juice power for this situation:
Link Building | | dsmolinski
Manufacturer A has a number of different brands: brand1, brand2, brand3 and a number of different products in each of it brands. They are currently linking their individual products to my individual products on my website. My website is setup like this:
my.com/manufacture-A
my.com/manufacture-A/brand1
my.com/manufacture-A/brand1/product1
my.com/manufacture-A/brand1/product2
my.com/manufacture-A/brand2
my.com/manufacture-A/brand2/product1
my.com/manufacture-A/brand2/product2 What is the best practice for this situation:
--Linking manufacturer product to my product
--Linking manufacturer product to my associated brand page
--Linking manufacturer product to main manufacturer page
--or something else? Thank you and I can provide more details if need be. Denny0 -
Explain the Difference Please
So in the attached picture, what does this all mean? Sorry I'm new to this and just trying to gain understanding. What am I missing in RST that rotary golf swing has? brZCo4y.png?1
Link Building | | cbeuoy0 -
Duplicate Website.. Please Help!
Hi, My Client's Website has been duplicated, exactly the same website theme and etc. It's like a mirror site and my client couldn't figure out who duplicated his website. Actually, it has been hit by Penguin update last May and didn't fully recover yet, because of unnatural links but there's a little improvement with its ranking. I have already fix the keyword stuffed from his homepage with a link to it and the footer links. After fixing it about a week, its ranking is moving up a bit from page 14 to page 8 but it's not stable. Sometimes it go back to page 10 then back to 8. But there still a lot of unnatural links pointing to his website using its targeted keywords to much. I guess the main issue here are the duplicate site and unnatural links pointing to his website. By the way, here's the original site of my client www.apparelus.com and here's the duplicate one www.fs-biz.info/ Thanks!
Link Building | | arlenea2z0