Google Analytics & Omniture Discrepancies
-
I am seeing a significant difference between my traffic numbers in Google Analytics and Omniture (Omniture has significantly more). I do not expect them to report exactly the same numbers but these are just too far off. Any idea why that is, or which one I should trust more?
Thanks!
-
I found this article to be exceptionally helpful in answering the same question
http://www.knowonlineadvertising.com/discrepancy-between-omniture-and-google-analytics/
-
You get a belated thumbs up from me for that comment.
-
Thanks for the responses guys. I am aware that the different tools will have different numbers, but the scale of the difference is what concerns me. We have a difference of about 400 visits for a site that only gets around 1,000 visits per month (not enough for GA sampling to take effect). So the results of our marketing campaigns can have very different results depending on which tool I decide to believe.
For what it's worth Tom, I hate Omniture as well.
-
To add to Irving's point - seeing as you're using Omniture I'll assume that your website will be pulling in a number of visitors. The free version of GA, when faced with a lot of data, will use sampled data, effectively a % of your data, to give you a quicker report. It's accuracy varies, and you musn't forget that it is an aggregated score.
I harbour resentment to omniture (unreliable reporting, filters that break, generally inaccurate data, gone downhill since Adobe etc.), but you should get more accurate results with it.
-
Agreed.
-
you always will see differences between analytics tools. it has to do in the way they calculate their metrics. for instance unique visitors are based on how long the cookie lives. Omniture and GA will have different expiration times and therefore report differently. it doesn't matter which you use, just choose one for main reporting and stick with it, since omniture is an enterprise solution and you pay a lot for it i would use omniture for main reporting if i were you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytic Bug For Browser Report
Hi All, I am checking browser report since many years today I was checking browser report what I find "DESKTOP" is showing in Browser & OS section with lots of traffic. Screenshot attached Is it google analytic bug? Can anyone please help me? PeGK7
Reporting & Analytics | | Arnold30 -
Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.
I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic. Has anyone else seen something like this before? I'm wondering if I should revert. jE7buO6
Reporting & Analytics | | vcj0 -
Google Analytics global page empty
Hello, I don't know what happened with my Google Analytics initial page. For around a week I have there all my websites, but they show no results on global page. If I enter on any property I can see everything as normal, just not on the initial page. Screenshot: http://imgur.com/JKFVIh4 For sure I changed anything that I shouldn't. Perhaps you know what's wrong? Thank you in advance.
Reporting & Analytics | | prozis0 -
Universal Google analytics e-commerce tracking code?
Hi Mozzers, I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page? Can someone send me a sample of code I need to be adding? What kind of customization does it require? The more details you can provide the better! Thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
Google Analytics Real Time Not Working! :(
Hello Everyone, Today, the real time feature in my google analytics stopped working. I am able to see that traffic is visiting my site, but not in real time. The real time count is usually at 0. But, there are some instances where real time will come back online, but there will be only 1 unique visitor. At any given time, our website usually has 20 visitors or so..Has anyone encountered this issue? Where should i start looking for fixes? What are the possible problems? Thanks!
Reporting & Analytics | | KarlMarxTheBear0 -
Moving data between Google Analytics Properties
Last summer we setup another Google Analytics property for us with Universal Analytics and have been running this alongside the old Google Analtyics property. is there a way of exporting all the old data from the old property into the new Universal Analytics property?
Reporting & Analytics | | ese0 -
What's the problem with this code for Google Analytics
Hello, I'm using this code in my thank you page to track ecommerce sales in GA. The problem that I'm having is that in the google event the _trackPageview doesn't register the proper page but puts the url of the ecommerce website. The transaction is properly tracked. Any ideas of what could be the issue looking at this code? Maybe there could be other code could be causing the problem? Thanks a lot.
Reporting & Analytics | | nagar0 -
Google analytics settings
Hi I have GA installed, whaen I try to use Inpage Analytics, I get this message: We've identified problems in your setup. These may cause problems loading In-Page Analytics. Error: The Website in your settings (http://www.tvorba-logo-firmy.sk) redirects into a different domain. (http://tvorba-logo-firmy.sk). In-Page Analytics currently works on only one domain. Note that www.example.com and example.com are NOT considered to be on the same domain. Also, make sure you're not redirecting from http:// to https:// or vice versa My website is running on wordpress. Thanks for help.
Reporting & Analytics | | info_tipovanie-stavkovanie.com0