Finding/Building Content Strategy
-
I'm looking for two things: 1. Some top notch articles on building out a content strategy for a blog (coupon blog is more relevant). 2. Tools that can help to determine target keywords to focus on (Most I've seen are where the keywords start with me, are their any that will help to predict which keywords are relevant for our blog & that would be great to target).
Any feedback/discussion on either is greatly appreciated!
-
Ok, I think I've got a good outline of what needs to be done. I guess I left out one thing in my question, is that I'm not going to be the one putting together the content. Do you have any suggestions on how to hire or train someone a good content author? Or any good services that I should look into?
-
Determine the basic core knowledge needed for success in your topic area.
Decide where you have writable expertise.
Do some keyword research to see what people are asking about.
Write where you can produce best-on-the-web content that will be valuable to visitors.
For me there is so many possible topics to write about I spend my time between... A) basic core knowledge needed in the topic area... and B) what is fun to write
"B" gets most of my time because I am more productive doing work that is fun.
-
Excellent thanks for the articles & tools. The Long Tail Pro does look a little spammy, it appears the owner hangs out with the 'Biz Opp' crowd which always scares me a bit.
I'll dig through the articles & see what I can find...thanks!
-
There are a ton of great resources with in the SEOmoz blog: http://www.seomoz.org/blog/category/content-and-blogging
http://www.seomoz.org/blog/how-to-increase-the-odds-of-your-content-going-viral-whiteboard-friday
-
Yes, I understand that approach, but that's basically sitting down with a blank piece of paper in front of me & guessing on that data.
What I'm looking for are more of a written out approach & how to get to your conclusions, but have valuable data in front of me (either my own from our analytics, or another tool that can help to guide us where opportunities lie). I'd like to have some information in front of me that helps me to better determine all 5 steps that you map out above. Does that make sense?
-
In my opinion, a content strategy should be based upon.....
-
what people in your topic area are searching for
-
what you think those people should know (beyond what they are looking for)
-
your ability to produce content for topics that overlap 1 and 2
-
what content is fun for you to create
-
what content is going to advance your business goals or make money
If nobody is searching for the stuff in your topic area then you might need a new project. If lots of people are searching but the content is hard to monetize then you might need a new project (unless you are doing this as a hobby).
The best situation when you have a convergence of 1, 3, 4 and 5.
-
-
I'm going to answer your second question first. I am a HUGE fan of www.longtailpro.com to come up with keyword ideas. You simply enter in 4 or 5 base keywords and it automatically generates thousands of other relevant keywords using the Google AdWords keyword tool. The best thing about LTP is that it also determines organic search volume and competitiveness as well as the SEOmoz API to determine keyword difficulty so you can uncover keywords with decent search volume and low competition to instantly rank well and start getting traffic from. I've praised LTP many times before in this forum but I feel like it still hasn't really caught on in the mainstream SEO community, probably because I think the webpage looks kinda spammy. But I promise it's legit so it's certainly worth checking out.
I also want to recommend checking out http://www.hittail.com/ which analyzes your current organic traffic and uncovers long tail keywords that you could rank higher for if you create more content to target a particular keyword.
Here are some content strategy resources I have found useful
http://overit.com/blog/content-strategy
http://www.slideshare.net/randfish/the-content-marketing-manifesto (the above article also links to this)
http://www.problogger.net/archives/2010/07/31/blog-content-strategy-101/
http://thecouponproject.com/2011/02/blogging-series-five-ideas-for-hooking-your-readers.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find the best keywords for a new blog?
Hey everyone,
Keyword Research | | ayofztk
I have started a new blog and I am not finding the ways to find the best and rankable keywords for it.
Can anybody tell me how to find it?0 -
Finding less competitive keywords
Hello, How Moz can help me in finding less competitive keywords for a site based on omega masticating juicer. I had tried other tools but i am not satisfied with it. Kindly tell me the process to find it. Thanks.
Keyword Research | | romanjames0 -
Is Moz not finding the H1s?
Our theme adds a class to our site's H1s. For example:
Keyword Research | | jgoethert
Our front page: ... The blog: ... As a result, Moz is not seeing the keyword in titles when checking using Page Optimization. The theme developer says there is no setting to turn off in order to test this.
My question is, is this a true issue that is hurting our site or is Moz simply not finding it because it only looks for ? Are there other options for troubleshooting this potential issue? Thanks for your future answers.
John0 -
Does my website have a bad rank in google because EMD or lack content ?
Hello, I'm a beginner I just started my website xxx a few days ago. I submitted my url to several good quality directories (about 20, the last 3 days), I tried to write different descriptions for each directory. I have a very bad rank on google results (28+) for keywords "psychologue montluçon" I don't know if it's because of : lack of content, EMD, lack of backlinks (I submitted my website to directories, but its seems it takes a lot of time for updates). Sorry for bad english, if you can help, thank you !
Keyword Research | | adelie0 -
Content creation
I don't mind putting in the work to do it I just want it to be worth it. How do i find the best content to write about I do lawn care yeah super exciting I know, but there has to be a way I can find out what people are searching for and create the content before they search. So my question is how do you find out what content will go viral im not saying like spin out and land on CNN but I mean there's got to be a way I can figure this out. Anything would be helpful. Thanks guys and girls.
Keyword Research | | gslc0 -
Attorney / Lawyer SEO
Hey Guys, How do you handle keywords for an attorney going after local keywords. City, Keyword Attorney? Example: Dallas, TX DUI Attorney City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer? Looking forward to good responses!
Keyword Research | | CLTMichael0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
Do building sites on expired domains help?
Many times I have wondered whether building sites on expired domains, which are sold at popular domain auction websites like TDNAM(Godaddy),SEDO etc. Is it of any worth ? Buying domains with existing parameters such as PR,Alexa ranks etc. and already indexed pages where these expired sites rank on keywords which one is looking forth and then building sites on these domains to promote your other sites. How successful would this trick be?
Keyword Research | | 99fusion0