More long tails for longer title
-
Hello,
Will a longer, two big phrase title gather more long tails overall than a title with one short keyword?
Example:
Would this:
Title: Nike Running Shoes, Adidas Tennis Shoes
create more long tails overall than this title:
Title: Running Shoes
or is more dependent on other things, like content?
It seems like you'd be more likely to hit more phrases strongly with a long title. If that's true doesn't it make sense to always use a longer title when possible?
Thanks.
-
Considering that I used to work for both RunningShoes.com and New Balance, I think I can handle your example
Let's say you run Shoes.com and I run Sneakers.com. Someone searches for Nike Running Shoes and the SE has the option of bringing up pages like yours that are relevant to Nike Running Shoes, Adidas Tennis Shoes, etc or pages like mine that are relevant only to Nike Running Shoes. All else (links, authority, etc) being equal, which will they rank first? Mine. Why? Because the searcher isn't looking for Nike Running Shoes and Adidas Tennis Shoes. They're only looking for Nike Running Shoes.
Now, if someone searches for Nike and Adidas Shoes, the SE has to make a choice. There's a good chance though that there's a page out there with that as its title, so we'd miss out more than likely. We'd be better off creating a unique page that speaks specifically to the interest of that type of visitor.
Also, take into account that SEs likely stop counting keywords after a certain character length in URLs and titles. If I recall correctly, SEOmoz has found a correlation between long URLs and titles and lower rankings for keywords at the end. This is one post I found. I know there are more though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Title Im working on
Im working on the best title Design based for the products, Pls suggest This is my title for product page I suggested ACDelco 40-count Super Alkaline AA Batteries: Buy ACDelco 40-count Super Alkaline AA Batteries online at Best Prices: Domain.com and in the page im using ACDelco 40-count Super Alkaline AA Batteries Definitely title crossing more than 60 characters, I have seen many ecommerce site, they never bothered about title character lenght.. Im confused!!! and Is there any best way of title design to include Buy, Online, best price are the frequent keywords with product name. Pls suggest
On-Page Optimization | | Rahim1190 -
Stumped: Site No Longer Showing Up for Important Keywords
URL is: www.radianceofpalmbeach.comGreetings All:I have been working on our company's website for months, and I am finally at wit's end. The site was very out-of-date and had unfortunately been built upon some bad links before my arrival. My partner and I have redone the site with SEO best practices in mind: we created new content for the pages, and have been working diligently on correctly organizing the site. Despite everything we have done, our site has plummeted since September in terms of organic search. Here are some of my suspects: Panda/Penguin: a lot of the content of the old site had been copied. We did our best to make our content helpful and original, but I'm not sure we did enough. Also, many backlinks were suspect. I disavowed all that I didn't like Dec. 8. I have seen minor improvement, but not much. Name Change: Around late October, coinciding with one of the algorithm changes, the doctor insisted we change our name from New Radiance Med Spa to New Radiance Cosmetic Center. We noticed overnight tumbling, but it literally happened at the same time many were complaining about Penguin. Pages too far removed from root directory?: We tried to silo the site by category to make it specific, but I'm not sure if we went too far from the root directory. For example, our botox page is: http://www.radianceofpalmbeach.com/services/injectables/neuromodulators/botox-cosmetic/ -- Should it just be ./botox ? Everything is only one link away, so we didn't foresee a problem. No alternate forms of navigation: Our navigation is solely drop-down. Content Issues: Since the site launch, my boss has changed the organization of the site around. I don't think this should be a problem, but I honestly don't know. Technical Issues: We use a Wordpress site, and the designer has been pretty good about making the site clean and without errors, but perhaps there is something I am overlooking? ??: Despite these issues, I feel like our site should be considered better than many of our competitors who nonetheless perform much better than we do on important keyword searches. Type in "liposuction palm beach" or "botox palm beach" and we don't even come on page 1, whereas we used to dominate. Any suggestions would be greatly appreciated, as, like I said, we are stumped. I feel like I have looked up every possible problem, and with the above list, we feel frozen as to which direction to turn.Thanks in advance,Michael
On-Page Optimization | | mikedelseo0 -
Internal Link Title and Anchor Text Question
So, I am kind of a newbie with all of this stuff, so please bear with me! If you have a chance to look into the domain it's www.noip.com I have checked the internal followed and 301 links. It seems like it is pulling in all of our navigation a funky way. all of those link have no data for the title and the anchor text is Home, Contact Us, Forgot Password?, ETC. Is this correct? I have tried to look into the way other websites are doing it and it seems wrong. I tried to talk to my developer, but he is not so sure. Do we simply need to make more copy on our site that has internal links within the copy with anchor text that is for keywords that I would like to be ranking for? Like Managed DNS? and then that page goes to the managed DNS page? Or what? Sorry if i am not being totally clear. Any help and advice is 110% welcomed!!! Natalie
On-Page Optimization | | vwnatalie0 -
How to handle long dynamic meta tags?
Hi All, I have a site that has upwards of 40 000 pages and I'm redeveloping it so really want to get some SEO elements spot on for the new development. Hoe do I go about handling the following: The user creates a title for their advert which I use as the meta title. The problem is titles are quite often longer that the accepted lengths. How should I handle this? String manipulation down to the desired size, leave it as is or is there another solution? The meta descriptionn is pulled from a summary they created as part of their profile. Is this the right way to do it? Any advice would be appreciated. Ross
On-Page Optimization | | Mulith0 -
Using a more relevant brand title for blog
I'm a newbee here so I appologize in advance for asking a question that might already be aswered ( i looked I promise). The question is this, I've been fiddling with the title tags and came upon the need to make a decision about separating our blog brand to be more specific to it's content. We're a moving company, our primary website talks about services and is branded with our name (%page_name% | 2 Brothers Moving & Delivery Portland Oregon), our blog is a work in progress "Moving Guide" (%post_title% | Portland Moving Guide). Should I stick with the standard brand name on the blog or call it something keyword specific like above? As a side question what do you all think about my titles in the first place? In case you'd like to take a look: www.2brothersmoving.net www.2brothersmoving.net/blog
On-Page Optimization | | r1200gsa0 -
Titles for WP feeds and categories
SeoMoz comes back with duplicate title errors. However these duplicate errors are /feed pages in Wordpress. http://www.guardianpoolfence.com/choose-pool-fence/feed/ http://www.guardianpoolfence.com/how-to-choose-pool-fence/feed/ Why does this happening with only selected pages? I have many more posts but only these two are coming up with duplicate title errors. Also how do I set up meta descriptions for categories and archive pages for example www.guardianpoolfence.com/2011/07 I am not sure how these pages were created and how to give these individual titles. I mean, titles at all... Anyone?
On-Page Optimization | | Viktoria0 -
Title not showing in Serps
Sorry if I've posted in the wrong section; in a nutshell my page title for 2x key terms (that I've noticed) is not showing in the Serps for my listing. Instead, the keyphrase I'm searching for shows up, and in one case my site name is appended. Can anyone tell me why this is? If I take a stab in the dark, i'd plum for Gg not thinking my page title is up to scratch for the particular search term.... but that's just a punt. Any help, greatly appreciated. Thanks.
On-Page Optimization | | newstd1000 -
Title optimization best practices for clients with insanely long business names
How do others utilize keywords and preserve branding in the title tag for clients with a REALLY long name? Two examples. Example 1: Business name is 38 characters long in the following format: [Firstname] [initial] [Lastname] [Businesstype] Services 38 characters is workable, but the keywords for what he offers and this industry in general are long too. He abbreviates to his initials in the domain name - I don't love doing that as the acronym has a meaning of its own. (We unintentionally acquired at least one very amusing if useless backlink thanks to that.) Leaving off "Services" saves a few characters. Example 2: Business name totals 58 characters and references their two related lines of business. Similar to: Rogers Institute of Robotic Studies and RIRS Robot Repair
On-Page Optimization | | MaryAnneG
or (saves a few characters)
Rogers Institute of Robotic Studies and Robot Repair How would you handle that? Use the appropriate half of the name on pages related to that particular LOB? Only use the brand on some pages? Abbreviate more? I've been using their full name on the more "general" pages of the site and omitting it in favor of keywords on the more specific pages . Suggestions? Other ideas?1