More long tails for longer title
-
Hello,
Will a longer, two big phrase title gather more long tails overall than a title with one short keyword?
Example:
Would this:
Title: Nike Running Shoes, Adidas Tennis Shoes
create more long tails overall than this title:
Title: Running Shoes
or is more dependent on other things, like content?
It seems like you'd be more likely to hit more phrases strongly with a long title. If that's true doesn't it make sense to always use a longer title when possible?
Thanks.
-
Considering that I used to work for both RunningShoes.com and New Balance, I think I can handle your example
Let's say you run Shoes.com and I run Sneakers.com. Someone searches for Nike Running Shoes and the SE has the option of bringing up pages like yours that are relevant to Nike Running Shoes, Adidas Tennis Shoes, etc or pages like mine that are relevant only to Nike Running Shoes. All else (links, authority, etc) being equal, which will they rank first? Mine. Why? Because the searcher isn't looking for Nike Running Shoes and Adidas Tennis Shoes. They're only looking for Nike Running Shoes.
Now, if someone searches for Nike and Adidas Shoes, the SE has to make a choice. There's a good chance though that there's a page out there with that as its title, so we'd miss out more than likely. We'd be better off creating a unique page that speaks specifically to the interest of that type of visitor.
Also, take into account that SEs likely stop counting keywords after a certain character length in URLs and titles. If I recall correctly, SEOmoz has found a correlation between long URLs and titles and lower rankings for keywords at the end. This is one post I found. I know there are more though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Https://www.fitness-china.com/hip-thrust-machine title too long
https://www.fitness-china.com/hip-thrust-machine title too long But we have two keywords Hip Thrust Machine and Glute Bridge Machine it 's ok?
On-Page Optimization | | ahislop5740 -
Would you consider this title to be keyword stuffing or bad?
A competitor uses the following format for all of their meta titles: [Store Name] Voucher Codes, Cashback & Discount Codes | [Website Name] They do vary their titles slightly, depending on which keywords are searched for, for the particular store. What do you think about this title? I'm torn between it looking a little 'stuffy' but them also getting across the point that their page offers all of that.
On-Page Optimization | | vickluque0 -
Use of '&' in meta title
Hi, I know that use of '&' would be helpful to save space and also add more keyword variation to the title tag. But just want to make sure if it matters if I use '&' in most of my title tags? And also is it common to use more than & in one title? Would the following title be different in Google's perspective regardless of the title length? I am thinking they are all targeting the keywords 'fruit cake' and 'fruit bread', but the first one is the best. buy fruit cake & bread buy fruit cake & fruit bread buy fruit cake and fruit bread Thanks in advance.
On-Page Optimization | | russellbrown0 -
Website title question
Say you have a website url of a rather competitive keyword phrase, would it be beneficial for me to go ahead and name my site title the same as the url? And also should my site title go through every page, or should i consider having slight variations throughout the pages? for example: page title | site title or page title| slight varation of title on sub page? **edit - to further expand on the question a bit also, if my google places has the company name on _there - would it be effective to go ahead and use the company name in my site title? _ _Also if i have the main keyword in the breadcrumb as the home, does that effect my SEO credibility if it shows up on all the pages? _
On-Page Optimization | | tgr0ss0 -
Changing the Home Page Title
The following question is for an eCommerce site: We have a home page title that has been the same for a few years. I would like to keep the keywords that already exist, but move them into different positions based on seasonality. Format will be (company name) | (keywords). Current format (company name) - (keywords). Rest of the page titles onsite are formatted (keyword)/(product name) | (company name) I think having the same keywords, but in a different order wouldn't hurt us in the SERPs. What are your thoughts?
On-Page Optimization | | kennyrowe0 -
Is it ok to use encoded special characters in meta titles?
I've read blog posts stating that encoding special characters in title tags is both ok and not ok. Any definitive answer out there? Do the extra characters from adding encoding count towards the total number of characters that Google displays in SERPs? Or do they just count as one character?
On-Page Optimization | | BostonWright0 -
Page title structure?
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :- Keywords (maybe two or three) | Company Name | more keywords I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward. Keywords are separated by the vertical bar | - any thoughts? For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy' Thanks
On-Page Optimization | | PH2920