Title Tags & Url Structure
-
So I'm working on a website for a client in the Tourism Industry. We've got a comprehensive list of museums & other attractions in a number of cities that have to go online. And we have to come up with the correct url structure, title tags and obviously content.
My current line of thought was to work the urls in the following way.
http://domain.com/type-of-attraction/city/name-of-attraction/
This is mainly because we think that the type of attraction is far more important then the city (SEO wise) as the country as a whole receives more searches, however we require a city in the url to make it unique because some attractions across cities happen to share names and we don't want to have the names of attractions littered with city names.
However for title-tags I wanted to go the other way around, again due to the attraction type being more important then the city.
Name of Attraction - Type of Attraction - City - Brand Name
or Name of Attraction - Type of Attraction in City - Brand Name
I am quite confident in working it this way; however I would appreciate if I receive some feedback on this structure, you think its good or you would make any suggestions / alterations.
One last thing, There's the possibility of having many urls ending up with the same city names (For each type of attraction) I would think that just providing a list of links & duplicate text is not enough; would you suggest a canonical pointing to a link containing just information on the city? and using the other pages for user-navigation only? or should i set variables in the text which are replaced by the types of attraction so that the text looks different for each one?
-
Hi Chris, I've already done my fair bit of keyword research, over here zip codes are not used so much because the country I'm working with is fairly small, (Island State). Thus most searches I presume are directly on the name of the country itself, rather then the cities however due to 'duplicate' names of certain attractions accross the country I think it is best to include the name of city/village.
Whilst these might bring some 'SEO' value I do not expect it to be that much when paired with the names of attractions, as major cities only recieve a few thousand searches a month just on the city-name. In which case a city-based page should hopefully work the SEO. What I'd like to do is ensure that for the readers both the title nad url make sense
-
I would do some KW research regarding this. Compile a huge list of keywords that pertain to your specific business, then see how people are searching. Are they using city+type of attraction, or are they searching by zip code if they are U.S. these things help not find better keywords, but should inform you site architecture to the point where you are better able to meet a searchers need.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Folders in url structure?
Hello, Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it? Thanks!
Technical SEO | | lfrazer1230 -
Titles tags: Smart to split brand name composed of multiple keywords?
Hello, We've been following the best practices outlined in this Moz article for title tags for a long time, however I have a question about the spelling of the brand name when the brand name is composed of keywords. For example, let's say your company is called FitnessGearUSA and your website url is www.FitnessGearUSA.com. How would you spell the brand name in the title tag? In a single word 'FitnessGearUSA' or in 3 words 'Fitness Gear USA'. We've been using the first approach for a long time, but I am starting to think that the second approach would be better, especially when the customer might include a single keyword that's part of the brane name in his search For example, a product page title tag would then look like this:
Technical SEO | | yacpro13
Model ABC Weight Lifting Bar | Fitness Gear USA I am inclined to think that this page would rank better for a search like:
"Model ABC Lifting Bar USA" Thoughts?0 -
URL Parameters as pagination
Hi guys, due to some changes to our category pages our paginated urls will change so they will look like this: ...category/bagger/2?q=Bagger&startDate=26.06.2017&endDate=27.06.2017 You see they include a query parameter as well as a start and end date which will change daily. All URLs with pagination are on noindex/follow. I am worrying that the products which are linked from the category pages will not get crawled well when the URLs on which they are linked from change on a daily basis. Do you have some experience with this? Are there other things we need to worry about with these pagination URLs? cheers
Technical SEO | | JKMarketing0 -
Migration to new URL structure
Hi guys, Just wondering what your processes are when moving a large site to a completely new URL structure on the same domain. Do you 301 everything from old page to new page, or are your more selective - i.e. only 301 pages that have a certain page authority, for example. Thanks!
Technical SEO | | A_Q0 -
URL Parameters
On our webshop we've added some URL-parameters. We've set URL's like min_price, filter_cat, filter_color etc. on "don't Crawl" in our Google Search console. We see that some parameters have 100.000+ URL's and some have 10.000+ Is it better to add these parameters in the robots.txt file? And if that's better, how can we write it down so the URL's will not be crawled. Our robotos.txt files shows now: # Added by SEO Ultimate's Link Mask Generator module User-agent: * Disallow: /go/ # End Link Mask Generator output User-agent: * Disallow: /wp-admin/
Technical SEO | | Happy-SEO1 -
Canonical URL Tag: Confusing Use Case
We have a webpage that changes content each evening at mid-night -- let's call this page URL /foo. This allows a user to bookmark URL /foo and obtain new content each day. In our case, the content on URL /foo for a given day is the same content that exists on another URL on our website. Let's say the content for November 5th is URL /nov05, November 6th is /nov06 and so on. This means on November 5th, there are two pages on the website that have almost identical content -- namely /foo and /nov05. This is likely a duplication of content violation in the view of some search engines. Is the Canonical URL Tag designed to be used in this situation? The page /nov05 is the permanent page containing the content for the day on the website. This means page /nov05 should have a Canonical Tag that points to itself and /foo should have a Canonical Tag that points to /nov05. Correct? Now here is my problem. The page at URL /foo is the fourth highest page authority on our 2,000+ page website. URL /foo is a key part of the marketing strategy for the website. It has the second largest number of External Links second only to our home page. I must tell you that I'm concerned about using a Cononical URL Tag that points away from the URL /foo to a permanent page on the website like /nov05. I can think of a lot of things negative things that could happen to the rankings of the page by making a change like this and I am not sure what we would gain. Right now /foo has a Canonical URL Tag that points to itself. Does anyone believe we should change this? If so, to what and why? Thanks for helping me think this through! Greg
Technical SEO | | GregSims0 -
DoubleClick Floodlight tags & SEOMoz Chrome App
Hi guys Newbie here looking for some advice from you SEO gurus. I've installed SEOMoz's chrome app and, visiting my site's homepage, when I open click the SEOMoz icon and it opens the dialogue window, i get analytics for a doubleclick url. Now, my homepage does have a doubleclick tag on it, but it's waay down in the page source. Is there something I should be doing here to stop this happening? Surely the app should find my site's URL over the DoubleClick tag? Looking at the guidelines for DoubleClick, it says that the Floodlight tags need to be placed between the tags. They're sitting outside these tags on my homepage. Do you think this might be causing the issue? I'm sure this is going to be an embarrassing lesson in SEO 101, but I'm keen to learn and to fix this if possible. Thanks!
Technical SEO | | zeegirl0 -
Does Google follow a text based URL with no anchor tags?
I am seeing with Webmaster Tools that Google is trying to follow the text based truncated URL from SuperPages despite the fact that they are not in an anchor tag. The net result for Google is a 404 error as they try to access pages that do not exist. has anyone seen this issue before and any suggestions on how to prevent these errors? A Superpage listing: The first link works fine, but the text based link shown below is cut off and as a result Google gets to a 404 page. http://swbd-out.superpages.com/webresults.htm?qkw=dr+hylton+lightman&qcat=web&y=0&x=0& Dr. Hylton Lightman, MD - Pediatrician, Allergist, - Far Rockaway ... Dr. Hylton Lightman, MD, Far Rockaway, NY, Rated 4/4 By Patients. 26 Reviews, Patients' Choice Award Winner, Phone Number & Practice Locations www.vitals.com/doctors/Dr_Hylton_Lightma... [Found on Bing]
Technical SEO | | irvingw0