Website structure question - linking to categories?

[jasmin28]

Hi there,

I have a video website (user uploaded clips) which are sorted into 75 categories.

Now, these categories have their own pages and 90% of the traffic comes from the category keywords.

All 75 categories are linked from the homepage (which is obvious, right?) AND from all video pages.

Now, my question is: from SEO point of view, it is OK to link to categories from the video pages, too?

I am in doubt here because:

1. I tend to think it is OK because I get a lot of traffic for the category keywords.

2. I tend to think that isn't OK because I get almost no traffic for the video pages.

Any thoughts?

Thanks.

[MoosaHemani]

Internal linking is a space where nothing works more than experiments and trying... talking from the experience that with reference to internal linking the website reacts differently... i think overdoing of links from video to category pages will be a bit of a problem in my opinion but if you set it nicely then i guess its fine!

[BenRWoodard]

I would say it would be good for the user to have a link back to the category that may hold more videos like the one they are watching.

If you are able to include some descriptive unique content on the category pages then I think you end up with a win.  Content helps you rank and when a visitor on your site goes to this page they will have a clear direction on what it is about and what you want them to do.