What keywords & phrases are my competitors targeting?
-
I wanted to compare our keyword focus, to my competitors. What is the best way to audit what type of content / keywords - my competitors are using?
-
Great - I will dig into that... I started with SEMRush, so I'll check out those others too.
-
You can find out what organic keywords your competitors are targeting by simply analyzing their site. If they are doing any kind of SEO whatsoever, you should see their main keywords in the Title tag, H1 tags and likely Meta Description and maybe even Meta Keywords (even though they're obsolete as ranking factors, some sites still use them and basically reveal all the keywords they are targeting). You can also use http://www.semrush.com/ to find out the most popular keywords that their sites rank for in the organic search results, which are most likely the keywords they are targeting. If you're looking to find out PPC keywords they are using, you can try using SEMRush as well as sites like www.spyfu.com and www.keywordspy.com. Edit - SEOmoz Q&A is currently wonky so I can't add any hyperlinks or other formatting, sorry!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Price for SEO Audit & Strategy
Hello, I am a part-time SEO and own a few web properties, in addition to owning other small businesses. I do the best I can in my spare time to grow my site's traffic and try to create decently valuable content. However, I feel like I am not getting the best results possible, so I am wondering if anyone on here would be interested in helping me with a site audit and strategy. I can do the grunt work myself, I just want someone with a fresh perspective to weigh in and guide me on what I should focus on to achieve my goals. Please let me know if you're interested and how much it may cost. A range is fine. Here are the specs on my site & niche: About 20 pages of content, most of which have 96-100 page optimization scores on Moz. DA of 19, home PA 32 Most competitive KW is 22 difficulty, 83 opp and 67 potential. Thanks so much, any insight is much appreciated. Please respond here or DM me directly. Best, Ricardo
Competitive Research | | myriad_ricardo1 -
Domain Name Keyword Change
Hello. I have a question. I currently have a client who is exploring the option of changing his domain name to one which includes a key word and his company name. Currently he is using a domain name which does not include a keyword and does not include his company name. I understand that with proper redirects we can keep a significant amount of the juice behind it and we aren't so concerned about the domain name change. However my clients only concern is this. His company and new domain have the words Best Buy in it. He is concerned about the words best buy being in the domain name as it would be directly competing with the electronics giants. Should this even be a concern? He isn't in the electronics business and the remaining of the domain would include a keyword which directly relates to his business. Any input would be appreciated.
Competitive Research | | Imagination0 -
Competitive Keywords on Adwords
We are in a very competitive industry for adwords and would like to know what is the best way to find low searched keywords with a low cpc - it is the low cpc we are really after. Thanks
Competitive Research | | webguru20140 -
Competitor reporting
We are in the process of creating customer profiles, conducting in-depth keyword/competitor research, fleshing out a content strategy, addressing old content, meta data etc, and researching sites (particular industry news sites) relevant to our industry who could be sources of authoritative backlinks. Once we receive approval from the powers that be, we'll start putting our strategy in motion. However, we are looking at SEO efforts as a long-term plan the entire organization understands is necessary. If our strategy is sound, I would think we'll start seeing results and some competitors will begin to take notice (and action.) So here is my question: How easy is it for a competitor to "report" a small/medium size business as breaking Google's rules i.e. could a competitor claim we are scraping their content (or content off of any site for that matter) and anonymously email Google? I think the answer to that question is "yes." How closely would Google look into the claim? We have zero plans on doing anything shady or underhanded but I was wondering if it is a simple process for a competitor to impact our efforts this way? Thanks for any insight.
Competitive Research | | SEOSponge0 -
Google serps for split keyword searches
A client has come to me with an issue with the marketing of their website. it is mainly focused around the search of their name. the site is an Magento GO hosted e-commerce based site through Magento. it requires a good amount of optimisation and its in a very competitive market - which has high volume of searches. When entering the name of the business it doesn't show on the first page of Google but it does on Bing or Yahoo. The site name is lovehugz and is UK based The issue is when searched for by name lovehugz it appears on the second page, however if the search term is separated love hugz it appears first on the first page. The site is poorly optmised at present with the page title limited to the name lovehugz. Does anybody know of reasons why Google might be behaving in this manner and what steps should be taken to overcome. Optimising for the name is not the only aim here, however it something that should be in place for people searching by name, There is a lot of work to be done to optimise the site for its essential relevant keywords to stand a chance in its market. Any ideas of help would be greatly appreciated thanks
Competitive Research | | Bristolweb0 -
Why is different the difficulty of a keyword in Google Spain and Google mexico?
In your opinion, Which are the main reasons of this difference?
Competitive Research | | BorjaUrreta910 -
Determining why an established competitor's rankings have bombed - What's the best way to go about it?
I arrived at work this morning to find my weekly SEOmoz ranking report for a main competitor waiting in my inbox. 90% of the their rankings have tanked in the last day or so by an average of 3 pages - most down from page 1 or 2 where they had been sitting pretty for ages. I'm not in a state of (total) euphoria about this because a) you should be humble enough not to gloat at your enemy's demise, and b) I need to find out what they did wrong so that I don't make the same mistake, too. **What is your first suggested port of call to determine where my (vanquished) foe has gone wrong? How much can I find out? ** I do know one thing - with OSE I can see they've used dodgy blogging services but this, to my mind, would have been jumped upon by Google last year. No? Thanks guys
Competitive Research | | Martin_S0 -
Is there a way to do a reverse keyword search?
I want to enter a domain name and see what keywords that domain is ranked at. Is it possible to do this with Moz?
Competitive Research | | scoutzie0