Domain Name Keyword Change
-
Hello. I have a question. I currently have a client who is exploring the option of changing his domain name to one which includes a key word and his company name. Currently he is using a domain name which does not include a keyword and does not include his company name. I understand that with proper redirects we can keep a significant amount of the juice behind it and we aren't so concerned about the domain name change. However my clients only concern is this. His company and new domain have the words Best Buy in it. He is concerned about the words best buy being in the domain name as it would be directly competing with the electronics giants. Should this even be a concern? He isn't in the electronics business and the remaining of the domain would include a keyword which directly relates to his business. Any input would be appreciated.
-
Totally agree, the kw included in your domain name will help you to rank long tails for sure!
-
Might interfere in the beginning but once you send enough brand signals to the domain, it will be picked up as a totally separate entity (especially since it isn't electronics related).
So you probably won't show up for "best buy" but will for "best buy kw"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain and urls aren't showing up in Google search
Hi, Moz community, I hope you are staying safe, I have been trying to search our website in Google by using the whole domain name, but it's not showing up. For example: https://www.example.com/
Competitive Research | | ksmith88
https://www.example.com/inner-page.html
Or if search brand name: Example, doesn't come up But when I try example.com, it comes up along with other pages. Neither the inner pages are being come up in the search nor the home page with https://www.example.com. I have checked with Site:example.com, it is showing all the pages, but it is weird on the other hand that it is not visible in the search, what could be the reason? Any tool to check it? I thought it was because of the latest core update from Google. But, there are many keywords in the rankings, so I am sure the website hasn't been impacted. I checked penalties or issues through many tools and even in the search console, everything is fine. Any help would be appreciated.1 -
What a Brand should do first for Their Blog Keyword Research or Topic Research?
Hello Moz Community, Need your help guys. What a Brand should do first for their Blog? Keyword Research or Topic Research? Like for the Brand Product page/ eCom Pages, it's quite easy > 1. Buy "Product" Online
Competitive Research | | Max_
2. Buy "Product" "Geo."
3. Product Reviews [for Guest Posting or Reviews]
4. Best "Product" Online and so But, for the blog, it's tough for searching out the keywords that will work if the SEO team or the keyword research team is not aware or don't have the detailed knowledge about the niche they are working on. Please verify: Is it a correct method that an editor should provide a "topic" to the SEO team to find relevant keywords by using a Keyword Research tool that there are enough searches for it which can provide benefits to the blog via the search engine.0 -
Having Trouble Ranking .us for branded Keyword
Hi Mozers, First time poster here. I run the website http://OrangeOctop.us/, it provides winning tips for FIFA, NBA 2K, NHL. The domain authority is 22 but I am unable to rank for the term OrangeOctopus. I know there are dozens of factors that should be assessed when looking at competition in Google (such as backlinks, domain age/relevance, social). However, I feel like you guys might have some suggestions for being able to rank for OrangeOctopus. Thank you! Joey
Competitive Research | | orangeoctop.us1 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
Fast Multiple Keyword research
Does anyone know of a good tool to drop a list of keywords into and get competitive and search volume results from? Don't want to have to enter them one by one to the Google KWT.
Competitive Research | | AESEO0 -
Google serps for split keyword searches
A client has come to me with an issue with the marketing of their website. it is mainly focused around the search of their name. the site is an Magento GO hosted e-commerce based site through Magento. it requires a good amount of optimisation and its in a very competitive market - which has high volume of searches. When entering the name of the business it doesn't show on the first page of Google but it does on Bing or Yahoo. The site name is lovehugz and is UK based The issue is when searched for by name lovehugz it appears on the second page, however if the search term is separated love hugz it appears first on the first page. The site is poorly optmised at present with the page title limited to the name lovehugz. Does anybody know of reasons why Google might be behaving in this manner and what steps should be taken to overcome. Optimising for the name is not the only aim here, however it something that should be in place for people searching by name, There is a lot of work to be done to optimise the site for its essential relevant keywords to stand a chance in its market. Any ideas of help would be greatly appreciated thanks
Competitive Research | | Bristolweb0 -
Competitor Keyword Rankings
Is there a way within SEOMoz to uncover the keywords your competitors rank for and their respective SERPs? Thx
Competitive Research | | qiherbs.com1 -
Domain name advice please
Hi i am trying to work out what is the best when it comes to domain names. What i mean is, should you go short or should you try and fit in what you need. So as follows. say i need a domain name that i wanted to buy which i have done research and found that these two words together are good keywords. please note that this is an example the two keywords are manchester airport and the next two keywords are cheap flights should i get a domain name that say manchesterairportcheapflights or should i have a shorter domain name like manchester cheap flights or another example say i wanted a domain name that fitted the following two keywords in manchester hotels budget accomodation should i just get a domain name that says manchester hotels or should it get the following manchesterhotelsbudgetaccomodation I am looking at buying a number of domain names and i am trying to find out if shorter is better or if a longer domain name is better
Competitive Research | | ClaireH-1848860