Domain Name Keyword Change
-
Hello. I have a question. I currently have a client who is exploring the option of changing his domain name to one which includes a key word and his company name. Currently he is using a domain name which does not include a keyword and does not include his company name. I understand that with proper redirects we can keep a significant amount of the juice behind it and we aren't so concerned about the domain name change. However my clients only concern is this. His company and new domain have the words Best Buy in it. He is concerned about the words best buy being in the domain name as it would be directly competing with the electronics giants. Should this even be a concern? He isn't in the electronics business and the remaining of the domain would include a keyword which directly relates to his business. Any input would be appreciated.
-
Totally agree, the kw included in your domain name will help you to rank long tails for sure!
-
Might interfere in the beginning but once you send enough brand signals to the domain, it will be picked up as a totally separate entity (especially since it isn't electronics related).
So you probably won't show up for "best buy" but will for "best buy kw"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would a newly created site, have ranked ahead of our site for keyword that we are optimized for?
This newly created site has a DA of 1 and PA of 1, no backlinks, no optimized urls, the keyword they ranked better than us on was listed a total of 6 times on the homepage. Our PA is 29 and DA is 18 for the page that ranks for this keyword. They really copied a few elements of our site but made sure to change a few things, but also list at the bottom of their site 5 keywords that are crucial to our niche industry but they're all linking to the same page. Any ideas? It's an SEO guy running the site, we've watched them toy with adwords trying to be number 1, but not liking the price, so they are here and there with it. Mainly I don't see why they'd rank better for this keyword, we our site have prolly 500% more content that's both of quality and relevance to our customers, in the form of Pdfs, infographics, help sections, and video. Very baffled here, any advice would rock!
Competitive Research | | Deacyde1 -
Site Ranking for keywords that they haven't targeted in content
There is a site that I am constantly battling for the #1 spot for a particular keyword and I can't see that they are doing any link building, they are not using any anchor text for the keyword "at all" just their company name (not exact match) and their content doesn't even contain the keyword. I used Open site explorer to analyze their activity, but they are doing something I can't figure out from that data. Any other tools to use? I have higher quality links than them, post content nearly 5 times per week to my blog and their blog hasn't been updated in ages, I kill them in social media, there isn't one instance that they are better than my site and I only build quality driven links, no blog comment crap and get featured on lots of industry blogs for our work. I distribute my content very effectively, I just can't figure it out. They were no where about 5 months ago now they are tearing it up for lots of keywords in the industry top spots. I can build a few links and surpass them, but I have to do it every week or so and I think they are doing something fishy. I just want to figure out what they are doing and bury them. I don't want to post their url and mine here as I don't want them to see this post in search results.
Competitive Research | | photoseo10 -
Searching for keywords
Good morning, Is there a reliable tool which would give me estimate on how many people are searching for some keyword? Thank you very much, Iris
Competitive Research | | Rebeca10 -
Beating the Big Boys: help analyzing keywords in a very competitive space
Hi all! Long time Pro member first time question asker! We are in real estate in Barcleona and, although we create tons of content (daily blogs, free ebooks, videos) we have never properly optimized our root domain page for any keywords that might bring us specifically real estate related traffic from Google. Our website is www DOT SuiteLife DOT com. My question is about keyword analysis. We've had this sort of paralysis whereby we're nervous to start link building etc… for the wrong keywords. The problem we have is that most all keywords in our space are VERY competitive. So far the two tools we've used are: Google Keyword tool: About the top 20-40 keywords we'd like to go after are rated as HIGH competition. SEOmoz Keyword tool: Only the really too-obscure or long tailed keywords related to our business fall under a 50 rating. We were wondering if anyone could shed some light on how to further analyze keyword possibilities for our homepage when it seems like anything with any decent search traffic is super competitive. Please let me know if there's any important info that I've left out! Thank you SO much in advance for any advice/help. The SEOmoz community is so amazing! Rock on guys and gals! ~ Benny
Competitive Research | | SuiteLifeBarcelona0 -
Can i see the keywords my competitors are optimizing seo for?
Ideally, I would get a list of the keywords my competitors are targeting.
Competitive Research | | sajalsahay0 -
How do I find the best converting keywords
I rank decently on local search for some of my keywords but find that the traffic coming to my site is not from those keywords. I also find that they never convert to sales queries. Is someone able to help me out with that? Thanks My domain is www.hykano.com
Competitive Research | | Skwtayler0 -
Competitor Ranking High has 2 Domains, But Duplicate Website ?
I was using OSE and noticed all the backlinks to one of our competitors is there other domain name, which is the EXACT SAME website. You can enter both url's and they display the same content. They are not useing any canonical tags either. Why are they not penalized for duplicate content? And for using there own website for backlinks ? We try to do everything right, but still cannot beat them. Any thoughts on this?
Competitive Research | | hfranz0 -
Isn't unfair that Keyword domain Exactly Match just overpowers every domain and page authority?
Im currently doing a research for a low-medium competitive keyword (SEO Moz Keyword difficult Tool it showed 36% competition, its a one word keyword) in my country. That keyword had a Google AdWords Broad Match of 368.000 searchs and a Google AdWords Exact Match of 33.100 searchs in April. The currently number one site for that keyword have an exactly match for that keyword, www.KEYWORD.com and nothing else. Then I ran and advanced report to that keyword and heres the initial result: This number one site has a domain authority of only 11 and a page authority of 25. The second site have the following domain name -> www.companynameKEYWORD.com.br (its in Brasil, so theorically and .br should worth more than a .com domain right?) Anyway the second site have a domain authority of 37 and a page rank authority of 45. So after this link all the others are like that, www.companynameKEYWORD.com and the domain and page authority is according to how it suposed to be (higher domain and page are ranked better). The exactly same thing happen when I search for a more long tail of this keyword (wich are 2 words) happen. The exactly match are ranked 1st with a very low page and domian authority while the others come first. Some more info about that number 1 ranked site- The layout is terrible and not user friendly. The site took more than 10 seconds to load Have not a single inpage SEO optimization. According to alexa the bounce rate is around 50% Now follows the data from Linkscape data between the 1st and 2nd ranked pages Overal Score - 19% x 38% Page mozRank - 2.04 x 3.95 Page mozTrust - 4.92 x 5.45 External mozRank - 2.04 x 3.95 Subdomain mozRank - 1.81 x 3.45 Domains Linkin - 4 x 163 External Links - 8 x 265 So, looks like that only two things should be 90% of the focus from a SEO perspective. Have an old exactly keyword match domain and youre good to go 😄 Edited 1: About the linkbacks to each page The 1st page in rank biggest page authority linking back (dofollow) have an authority of 36 from a domain authority of 49 The 2nd in the rank the highest dofollow linkback have a page authority of 40 and domain of 85 Edit 2: 1st in rank were created in 2000 2nd in rank were created in 2007
Competitive Research | | bemcapaz1