How many keyword links is optimal for Press Releases?
-
After the Penguin update I've read differing opinions on how many keyword links is best to use in press releases. We've been using 3 different keyword links, plus our home page url brand link.
Does anyone have any solid information on how many links is best in google's opinion? I hate to put too many in and have them think it's spam, or over optimizing for unnatural linking.
Thanks folks!
Ron
-
Thanks David!
Great information and I appreciate you sharing.
ron
-
Hey Ron,
Check out this case study:
In short, be careful with keyword rich anchor texts. They should only be about 10% of your link profile post-penguin.
Matt Cutts of Google said links from press releases don't pass PageRank. Not sure what that means in terms of penalties, but something to consider. I do press releases in hopes of other journalists picking up my story.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link conundrum - losing nav/footer links in mobile view
Hi Moz folks! I'm currently moving a site from being hosted on www. and m. separately to a responsive single URL. The problem is, the desktop version currently has links to important landing pages in the footer (about 60) and that's not something we want to replicate on mobile (mainly because it will look pretty awful.) There is no navigation menu because the key to the homepage is to convert users to subscription so any distraction reduces conversion rate. The footer links will continue to exist on the desktop view but, since Google's mobile-first index, presumably we lose these important homepage links to our most important pages. So, my questions: Do you think there is any SEO value in the desktop footer links? Do you have any suggestions about how best to include these 60-odd links in a way that works for mobile? Thanks!
Intermediate & Advanced SEO | | d_foley0 -
Base href + relative link href for canonical link
I have a site that in the head section we specify a base href being the domain with a trailing slash and a canonical link href being the relative link to the domain. <base <="" span="">href="http://www.domain.com/" /> href="link-to-page.html" rel="canonical" /> I know that Google recommends using an absolute path as a canonical link but is specifying a base href with a relative canonical link the same thing or is it still seen as duplicate content?
Intermediate & Advanced SEO | | Nobody16116990439410 -
Is a link inside a video player considered an inbound link from the domain the player is embedded in?
Good afternoon...We just added a link to our homepage inside the menu of our video player. In the link below, if you click on the menu icon in the bottom right corner of the video player, you'll see a "Powered by WellcomeMat" link at the bottom of the menu. http://www.wellcomemat.com/video/kt216e25172416n/-Rancho-Santa-Fe/Ca/92067/16596-Via-Lago-Azul/1234567890/ My question for the community is would that link be considered an inbound link from any site that has the video player embedded? So hypothetically, the video player is embedded into www.abcd.com. If a user would click on that link and go to our homepage, would search engines recognize that as an inbound link from abcd.com, even though it sits within our video player? And most of the time, the player sits within an iframe. So that's why I'm not 100% sure. Thanks for reading and for your help! It's much appreciated!!
Intermediate & Advanced SEO | | brian7201 -
Link Juice + multiple links pointing to the same page
Scenario
Intermediate & Advanced SEO | | Mark_Ch
The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
We have 4 unique links.
In total we have 5 on page links. Question
How many links would Google count as part of the link juice model?
How would the link juice be weighted in terms of percentages?
If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark0 -
What is Considered Over-Optimization?
Apart from keyword stuffing, what is considered by Google as over-optimization? For instance, if I link from a subdomain to a page on my main domain with a keyword-rich anchor text, does it qualify as over-optimization?
Intermediate & Advanced SEO | | sbrault740 -
Unnatural Links Removal - are GWMT links enough?
Hi, When working on unnatural links penalty, is removing and disavowing links shown on the GWMT enough or should the list be broaden to include OSE and Majestic etc.? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Are seo press releases with links from PRWEB helpful ?
I am thinking of doing some press releases from PRWEB. they offer a press release with live links for better seo effect. Is this really effective ? Has any one seen this to be benficial ?
Intermediate & Advanced SEO | | jlane90 -
Is it safe to publish 3 paid press releases in a single day?
Is it a safe bet to publish 3 PAID press releases (on PRleap.com) on the same website on the same day, each having about 10 links to different pages of the same website? I mean... will search engines spot something fishy is going out there?
Intermediate & Advanced SEO | | KS__0
