Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How can I track the traffic source/keyword of form submissions?
-
I'm using Google Analytics on www.nhfinehomes.com and would like to track the source of leads submitted via form submissions. Ideally, I could track if the lead originated from organic search (and what keyword phrase), PPC, referral links, etc. Is this possible with Google Analytics and if so, can anyone point to some documentation on how to do this or better yet someone who can help me set this up? This site is running ASP.NET and uses JQuery so there is not a 'traditional' thank you page that I can reference. I'm not a programmer and do not pretend to be one!
Thanks in advance.
Link
-
Hi Link,
You can try www.myconversionbrain.com It does exactly that so that you can know which leads came from which keyword, adgroup, campaign. It also tracks which display partner or remarketing site generated the lead. Basically it tracks down all the source traffic (Google organic, Bing, Yahoo, Facebook, referring links etc) for all the leads that you get automatically.
Plus it helps managing your leads so you can see which keyword delivered the best ROI and which ones waste your money. So you can see the status of the lead from the initial stage of the closing. It also does other cool things like notifying you immediately once your leads come back to your website again and you will see which page the lead inquired on as well as which pages he has been to (before and after inquiry).
If you want a free free demo (10-15 min) let me know and I would be happy to show you using screenshare.
Cheers
Johan Hedin
-
Google Analytics does offer conversion tracking for all sources of traffic. You can set up Goals in GA and use a virtual pageview to load anytime the "Success" message is displayed to the user via AJAX. This might help - http://support.google.com/analytics/bin/answer.py?hl=en&answer=1032720
As for using Convertable on your site, it should work on http://www.nhfinehomes.com/Real_Estate/Canterbury/residential/4166838. Convertable actually uses AJAX/JQuery to display the success message so there is no traditional Thank You page either. If you have any other questions or need help signing up, feel free to email me at patrick@convertable.com.
-
Looks like Conversation tracking only works for AdWords traffic. I want to to track lead sources for all forms of traffic. Your tool looks rock star. Most of my leads come from the Ask a Question form on the right side of my listing details pages like http://www.nhfinehomes.com/Real_Estate/Canterbury/residential/4166838 However, this form uses jQuery instead of traditional forms that take the user to a success page. Would your tool still work with my technology set up?
Link
-
You can use Google Analytics conversion tracking if you haven't set it up already - http://support.google.com/adwords/answer/2375435/?hl=en
Also, if you would like to look up the source of any individual lead and see the source of the lead included with the lead emails, I would suggest checking out http://convertable.com which is a free tool that does exactly this (full disclosure - Convertable is my project!)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect Management on Headless Wordpress w/ React Front End
Hello everyone, As Headless Wordpress becomes more and more popular, it becomes more complicated to manage and track 301 redirects. I'm reaching out for advice on this. Our main issue right now, is that after migrating from Drupal to a Headless Wordpress/React platform we lost the ability to track, manage, and view traffic analytics for users hitting those redirects. This was something we were able to do in Drupal. Example: If we have a redirect in place we could see how many times in the past x number of days that redirect was hit by users attempting to access the old URL. Unfortunately, Yoast Premium, has been helpful with other SEO needs, but this is one that it is not able to manage. Anyone have any ideas, experience, or thoughts on this issue? Thanks for your time
Conversion Rate Optimization | | culturefoundry1 -
Multi Step Form or Standard Form for Data Capture
We are redesigning our web site real estate (www.nyc-officespace-leader.com). A key component of the site is the property search form. Currently visitors completes 5 fields and properties that meet the criteria are displayed to the visitor. I have noticed that my leading competitors (www.42floors.com, www.squarefoot.com) use multi step forms that ask single questions of the visitors. In effect they are reducing complexity by asking a single question per form. However the visitor must complete additional forms. Before results are served, both competing sites require the visitor to release contact info. 42floors has a clever inducement for the visitor to release their info: "Their are 127 listings that haven't been posted yet, but are visible to members." Once the visitor releases info they get to view the listings. While this is somewhat coercive, I suspect it is effective in obtaining customer date. While I understand it may result in some visitors bouncing off the site, the form completions are extremely valuable. Currently we provide listings without requiring registration but obtain very little data about visitors. In New York City, there are so many commercial real estate sites that visitors have a tendency to bounce from one to another without leaving info or calling. Multi step forms would allow me to add questions that are highly pertinent. Like when do they need possession, how long a lease term. By being asked very specific, relevant questions I wonder if that would not in fact increase the likely hood of the visitor to release info Any advice?? I am attaching several of the forms in question. In the event that we proceed with a multi part form, their are certain services like Leadformly that integrate with Wordpress. I see the eliminate the need for a Capcha and have other advantages. Is it beneficial to use such a package? iQUNh 19ugT he23uak
Conversion Rate Optimization | | Kingalan10 -
Multiple Thank You pages with one Contact form - PPC
Hi everyone,
Conversion Rate Optimization | | Carla_Dawson
I am running a PPC (Google Adwords Campaign) and it is pretty big. I have about 25 landing pages each with a Contact Form. I need the contact form to go to a unique thank you page for each landing page to measure conversions via Google Adwords. In other words I need the contact form on submission to redirect to a specific and unique thank you page that I can define. The contact form needs to be the same for all landing pages to avoid having to produce 25 landing pages. I am ok with producing 25 Example
http://www.maindomain.com/landing-page-1 redirects tohttp://www.maindomain.com/thank-you-1 http://www.maindomain.com/landing-page-2 redirects tohttp://www.maindomain.com/thank-you-2 http://www.maindomain.com/landing-page-3 redirects tohttp://www.maindomain.com/thank-you-3 Can someone help me with this?
Thanks https://wordpress.org/plugins/contact-form-7/0 -
Large changes in conversions with consistent traffic
Hi Everyone, I am looking for some help, I have just taken over a campaign for a client and we are seeing huge changes in conversion rates overnight. The client is selling a health product and is consistently getting around 1-2k visitors per day. We are getting about 6% of the traffic to the buy page consistently. However, we have found that one day the order process may convert 1/20 of these visitors and another day it could be 1/80. We are only talking about 5-20 sales per day, but I am really confused why one day it can convert so well and another so poorly. The traffic being sent is the same and all other factors are the same (no split testing). There seems to be no logic, the day of the week does not seem to impact, it almost seems random. If anybody has any recommended places to look that would be very helpful as at the moment I am at a loss. Example: Sunday 15th Visitors: 1,279
Conversion Rate Optimization | | Twist360
Order Page: 240
Sales: 3
Declines: 3 Monday 16th Visitors: 1,407
Order Page: 323
Sales: 17
Declines: 51 -
How can I find the redirect that removes special parameter from Adwords?
My main problem is Google Analytics doesn't show data from Google Adwords because a redirect in my site removes the special parameter(gclid) supplied by Adwords. Here's an email from one of Google Adwords representative: "When I reviewed your website, I found that a redirect set up on your site is removing auto-tagging information from your URLs. Auto-tagging automatically adds a parameter to the end of each of your AdWords destination URLs in order to identify visitors as AdWords referrals. The tag captures keyword, campaign, ad content information, and your ad's position when a user clicked it. The parameter used in auto-tagging is called "gclid." However, due to your website's redirect, the "gclid" parameter is being removed from the URL. As a result, Google Analytics is unable to properly track visitors reaching your site through AdWords. We suggest contacting your webmaster to append the "gclid" parameter to the redirected URL. If this isn't possible, you may want to consider removing the use of the redirect." Thanks in advance!
Conversion Rate Optimization | | esiow20130 -
How to track full path of website visitors until conversion, not just landing page?
hi, This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page? I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions. Example: step 1: Visitor X types "seo" on Google step 2: visitor lands on my homepage step 3: visitor visits to order page and buys Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this? thank you for your help, Marc
Conversion Rate Optimization | | marcandre0 -
Need help Tracking PPC vs Organic and respective ROI
So I have a client who uses PPC and Organic SEO to drive traffic. Once a user gets to the site, the most common action is to fill out a form. I have Auto Tagging enabled in Adwords so all PPC clicks have "gclid" in the url. I am also grabbing the Google Cookie and parsing it out to determine if the visitor is PPC or Organic. So I have an if statement in my form code to pass PPC vs organic through the form for tracking purposes: $url = 'http://' . $_SERVER['SERVER_NAME'] . $_SERVER['REQUEST_URI']; if (false !== strpos($url,'gclid')) { ?> Essentially this is saying: If gclid is in the url, or if the cookie contains PPC
Conversion Rate Optimization | | tjsherrill
set the Web field as PPC Else
Set it as Organic. this is working about 80% of the time. I am trying to raise the accuracy. any ideas where I might be missing some data? thanks0 -
How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers. Many Thanks!
Conversion Rate Optimization | | JKuly0